Branding. Advertising. Marketing. PR.
We provide the services of a graphic design studio, branding agency, marketing consultant, PR firm, and event producer – all under one roof. With extensive experience honed in multiple cities and industries, our team has built brands from the ground up and repositioned market leaders. We don’t abide by a playbook; we design fully customized programs that create identities, build brands, drive connections and get results.
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Portfolio
Fit9, oodazu, Lemiga Events
metafour, A Creative Design Agency
At metafour, we provide the services of a graphic design studio, branding agency, product & marketing consultant, PR firm, and event producer – all under one roof.
oodazu - Branding, Design, and PR
PROJECT:
Our client, oodazu, was on the brink of market entry with a multi-activity, yoga, and party venue for kids. The concept was fresh and untapped in the marketplace. They required full branding and design to create an aesthetic that transformed the standard playground-esque activity center into a modern haven for kids. We also provided PR pre and post launch to ensure a successful entry to the market.
RESULT:
Our Agency developed the visual identity and personality of the brand. The Los Angeles-inspired vision, with its clean and modern aesthetic punctuated by pops of color, was inspired by California sunsets and surfer vibes. The effortlessly cool appeal was enhanced with copy like, “be the chill” and “get on our wavelength” connecting kids and parents alike to their inner surfer.
We garnered print and media coverage announcing their grand opening in the following publications:
- The Atlantan: oodazu was featured in the “Now In” section of the July/August issue.
- Macaroni Kids Buckhead/Midtown/Brookhaven: oodazu was the subject of a home page feature and was included in the email newsletter.
- What Now Atlanta: oodazu was the subject of a home page feature story and was included in the email newsletter.
- BuckHaven Lifestyle: oodazu was featured in the Kids/ Pets issue.
- Best Self Atlanta: oodazu was featured in the “Best Family” section.
Lemiga Events - Cardi B's Baby Shower
PROBLEM:
Our client, Michelle Gainey, founder of Lemiga Events, executed all aspects of the event design for Cardi B's baby shower in Atlanta, while another NY-based expert managed the production. Due to the immense buzz surrounding Cardi B, the media jumped at the chance to write about the event, but failed to mention our client.
SOLUTION:
With the permission of Cardi’s team, we contacted the New York and LA-based journalists who had written each piece with the goal of rectifying the situation. Within hours, our team was able to ensure that the stories in VOGUE, PEOPLE, and ELLE were edited to reflect Michelle’s pivotal role in the event planning.
PUBLIC RELATIONS + COMMUNICATIONS
PR services include campaign conceptualization, the creation and distribution of all press materials (press releases/ pitch letters, media alerts, biographies, etc.), local/regional media relations, national media relations, and crisis management.
Fit9 Boutique Fitness Studio - PR & Event Planning
PROJECT:
We leveraged a studio location move for an existing client to orchestrate an awareness-building private party. Our agency planned and executed all facets of the event: we developed the concept, identified and secured participation of strategic and high-profile partners, invited target audiences, managed guest list, designed all visual components, vetted and hired vendors, drove the décor, managed the structure and flow of the event, and managed media relations.
RESULT:
We secured event photos from over 100 influencers, thought-leaders and industry experts which were used to garner increased attention on our client’s social media accounts and traffic at the studio. Secondly, our client was featured on the social media accounts of all guests and business partners with large followings. Finally, metafour secured a full-page of event coverage in Jezebel, as well as The Atlantan, both leading local magazines.
Paper Daisies - UI/UX Design
PROJECT:
Our nationally recognized client, Paper Daisies Stationery, specializes in designing unique stationery. They were unsatisfied with the user interaction and design of their existing website and desired an e-commerce platform which included extensive customization features that would closely mirror a customer’s in-store experience.
RESULT:
Our agency conducted extensive research into the market space to gain an understanding of use cases and predict and design for the various personas and shopping habits of expected clients. metafour handled all of the extensive design components for the user interaction from the home page through the ordering process, ensuring the right branding, tone, aesthetic and flow. Our team partnered with an Atlanta-based technology firm to develop the design into a functional and responsive e-commerce website.
DESIGN SERVICES:
Design services include creative direction, art direction, graphic design, illustration, print and digital advertising (concept to design), User Experience (UX) and User Interaction (UI) design, as well as full website/e-commerce design and development.
Artful Ellijay - Full Branding, Design, SEO/SEM, PR, eCommerce Website
Our client, Artful Ellijay, was on the path torevitalize the quaint town of Ellijay, GA. Witha brick-and-mortar home goods store on thehorizon in North Georgia, they required full branding to create the aesthetic that brought a modern twist to this classic town.
Our agency developed the visual identity and personality of the brand, facilitated with the launch and supporting marketing initiatives including SEO/SEM and PR.
Downtown Ellijay - UI/UX Design + Website Development
PROJECT:
Our client, Downtown Ellijay - a community driven blog site, required a fully branded website that could be used as an informational resource for residents, a place for city events targeting tourism, and for local businesses to advertise promotions and incentives for new and visiting customers.
RESULTS:
Our agency developed a multi-page website with ad-space capabilities. The aesthetic was driven from the many facets of the community. We designed the site to be a place that reflects the features and core values of the town.
Reviews
the project
Digital Marketing, SEO & PPC for Synthetic Turf Association
"metafour is very good at listening. We have a very positive dynamic with them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the associate director of the Synthetic Turf Council. We’re a non-profit trade association representing the synthetic turf industry.
What challenge were you trying to address with metafour?
We needed help with our overall marketing efforts, including digital marketing, social media, communications, SEO, and Google Ads.
What was the scope of their involvement?
metafour manages our profiles on Twitter, Facebook, and LinkedIn as well as our LinkedIn group. They also provide our overall social media strategy.
Every month, metafour is responsible for delivering a social post for each platform with a branded image and call to action. This is to help our site’s SEO and meet our analytics goals. We just went through a rebranding, and metafour was a big part of that along with the ensuing communication.
They also help us create long- and short-term communication plans. They’ve reviewed our member communications, including our newsletters and webinars. They also monitor our website, SEO, and Google Ads daily. We have only a small budget for PPC, but it was important to maintain this service for us.
What is the team composition?
We have one point of contact but have worked with up to three other team members on different designs and communication.
How did you come to work with metafour?
We found them through word-of-mouth from a mutual colleague, which is the best way in my experience. metafour was also local to Atlanta, which made it a good local connection. As a trade association and organization based on volunteers, we went through a board approval process that included a full RFP process and search, but we still ended up going with metafour.
How much have you invested with them?
We’ve budgeted $25,000 for the year.
What is the status of this engagement?
The project started in January 2020 and is ongoing
What evidence can you share that demonstrates the impact of the engagement?
We look at website analytics and set goals on our member engagement and retention, which are on the forefront of our minds as a trade association. We wanted to increase the number of people reading our communication, responding to social media, and registering for events and webinars.
We’ve achieved our goals so far, and that’s been directly influenced by our communications and calendar put together by metafour. Their overall services are extremely adaptive to immediate needs. We’re seeing a positive ROI in our Google Ads despite our small budget. Regular monitoring saves us money while letting us reach a larger audience.
How did metafour perform from a project management standpoint?
We’ve used several platforms all based on current needs. We started on Asana because it was easy and robust. We’ve since changed methods based on our current environment and regular communications.
metafour has helped us adapt and met our needs to communicate things more directly and regularly. Our meetings are always summarized in minutes following the meeting, making all action items, expectations, and roles for everyone clear. That’s helped our organization be more effective while saving time and resources — which is important with a small staff.
What did you find most impressive about them?
metafour is very good at listening. We have a very positive dynamic with them. Every meeting advances our prior discussions and ideas. There’s very little backtracking or revisiting. It always feels like we’re building on our progress and achievements.
Are there any areas they could improve?
I can’t say right now. Any time we reach out to ask for help, it’s our responsibility to tell them what we need. Any issues have been addressed quickly and to our satisfaction.
Any advice for potential customers?
Their strongpoint is listening, but it’s your responsibility to communicate what you expect and what the stakeholders are. They’re good at offering an outside perspective on the information you give them.
the project
SEO, PPC & SMM for Boutique Fitness Studio
"metafour made an effort to care about our business and its success."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and studio director of a boutique fitness studio.
What challenge were you trying to address with metafour?
We needed help with our marketing and brand awareness.
What was the scope of their involvement?
metafour directed all digital marketing including our social media. Their team didn’t run our accounts but helped curate our aesthetics and content. SEO efforts. They also managed SEO and PPC initiatives, which their team directed via Google Ads. They provided analytics for those initiatives monthly. Their team also did grassroots marketing for us by planning local events. They also helped us to create content for our website.
What is the team composition?
We had two main points of contact: Nina (Founding Partner and Creative Director) and Addison (Founding Partner and Head of Product). One other person from their team supported our project too.
How did you come to work with metafour?
One of my employees introduced us. We tried a few other marketing agencies but had a problem with a lack of communication and personal investment in our company. metafour made an effort to communicate with us and invest in us.
How much have you invested with them?
We spent about $65,000 on their services.
What is the status of this engagement?
We started working together in May 2019. We’re terminating the engagement because a company with a marketing team invested in us.
What evidence can you share that demonstrates the impact of the engagement?
Our main concern was getting our cost per lead down. As we completed more work with metafour, our cost-per-lead decreased progressively. They also increased the number of leads that we got per month. Their team took our feedback and implemented the changes that we wanted. Their team also cared about our business and our success for us, not necessarily for their sake. They invested in our company.
How did metafour perform from a project management standpoint?
We communicated through email typically. If there was a pressing issue, they shot us a text or call. Their team was personal and communicated frequently, which was a plus. With past companies, we just got monthly reports. We never had someone reaching out personally or asking about a campaign's performance. metafour was communicative, talking with us almost every day. Their team also had personal experience with our services. They weren't a third-party who pretended to know who we are.
What did you find most impressive about them?
We have a great relationship. metafour made an effort to care about our business and its success. They made the relationship more of a friendship than a business partnership. That effort makes it easier to want to work with them.
Are there any areas they could improve?
No, not necessarily. Everyone can improve but metafour works hard and it’s apparent.
Do you have any advice for potential customers?
Be open to communication. They’ll invest in you, so invest in them too. Make sure to communicate as much as they need to make the engagement successful.
the project
Web Development & Strategy for Tree Services Company
"They captured our vision perfectly, and we've seen an uptick in business."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I co-own a tree service with my husband. We offer tree removals, trimming, and arborist assessments.
What challenge were you trying to address with metafour?
We needed a new website and hoped to improved our marketing and advertising for lead generation.
What was the scope of their involvement?
They built us an entirely new website from scratch. They acted as a strategic partner, and they helped us find ways to handle various marketing situations. They did some content development for us, as well as all the front- and backend development. Now that the site is live, they maintain it and continue to help with our digital strategy.
What is the team composition?
We worked with their two owners and a developer.
How did you come to work with metafour?
Another business referred them to us, and we were very pleased with their customer service. They discussed creative options with us, and we felt very comfortable working with them.
How much have you invested with them?
We spent between $5,000-$10,000 on site development.
What is the status of this engagement?
We started working together around December 2017. They completed the site around July 2018, and they still support us.
What evidence can you share that demonstrates the impact of the engagement?
The website attracts great feedback, and our customers find it easy to use. We added a payment option that allows customers to pay by credit card on the website, which is extremely helpful. Our information is much more accessible, navigation is much better, and the site looks extremely professional. They captured our vision perfectly, and we've seen an uptick in business.
How did metafour perform from a project management standpoint?
We had multiple meetings throughout the process, and we communicated primarily through phone and email.
What did you find most impressive about them?
Their customer service really won us over, and their communication was great.
Are there any areas they could improve?
I don't have any constructive feedback for them, I'm very pleased with their work.
Do you have any advice for potential customers?
Be clear and transparent in your expectations. As long as you communicate your needs, they will help you achieve anything.
the project
Website Design for Immigration Law Group
"metafour is very organized and follows up in a friendly manner."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Managing Member of Immigration Law firm
For what projects/services did your company hire metafour?
Website
What were your goals for this project?
Clean look, particular style adn details
How did you select this vendor?
I know Addision from EO
Describe the project and the services they provided in detail.
Website Design
What was the team composition?
not sure
Can you share any information that demonstrates the impact that this project has had on your business?
Getting this professional website done shows our true image to the public.
How was project management arranged and how effective was it?
Metafour is very organized and follows up in a friendly manner.
What did you find most impressive about this company?
Personalized attention
Are there any areas for improvement?
I honestly just took a leap of faith since I know the owners of the company liked them and their work, and they exceeded my expectations.