What evidence can you share that demonstrates the impact of the engagement?
We look at website analytics and set goals on our member engagement and retention, which are on the forefront of our minds as a trade association. We wanted to increase the number of people reading our communication, responding to social media, and registering for events and webinars.
We’ve achieved our goals so far, and that’s been directly influenced by our communications and calendar put together by metafour. Their overall services are extremely adaptive to immediate needs. We’re seeing a positive ROI in our Google Ads despite our small budget. Regular monitoring saves us money while letting us reach a larger audience.
How did metafour perform from a project management standpoint?
We’ve used several platforms all based on current needs. We started on Asana because it was easy and robust. We’ve since changed methods based on our current environment and regular communications.
metafour has helped us adapt and met our needs to communicate things more directly and regularly. Our meetings are always summarized in minutes following the meeting, making all action items, expectations, and roles for everyone clear. That’s helped our organization be more effective while saving time and resources — which is important with a small staff.
What did you find most impressive about them?
metafour is very good at listening. We have a very positive dynamic with them. Every meeting advances our prior discussions and ideas. There’s very little backtracking or revisiting. It always feels like we’re building on our progress and achievements.
Are there any areas they could improve?
I can’t say right now. Any time we reach out to ask for help, it’s our responsibility to tell them what we need. Any issues have been addressed quickly and to our satisfaction.
Any advice for potential customers?
Their strongpoint is listening, but it’s your responsibility to communicate what you expect and what the stakeholders are. They’re good at offering an outside perspective on the information you give them.
The client, looking to grow member retention and engagement, has seen positive results from metafour’s work. The team has even returned an ROI on PPC despite a shrinking budget. Diligent, communicative, and flexible, metafour makes for a valuable collaborator.