Metafic

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Chatra, a social media platform designed to enhance and draw in positive content creators. We want to have end-users who have a positive message to share and people who can contribute a little bit more about spirituality and positive thinking. 

The problem with social media now is people feel like it’s not necessarily about positivity — it becomes more about superficiality. Oftentimes, social media makes people feel bad about their lives because they see people going on vacations, buying cars, and more — almost everything looks fake. We want our end-users to come to Chatra and not see those superficial creators. Overall, we want to be a healthy social media platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metafic?

We hired Metafic to be our development team. They’re in charge of building our app and website. In order for us to be successful, we need the app and site working well and it needs to be scalable. We also want platforms that can handle the amount of traffic that we’ll hopefully get. 

SOLUTION

What was the scope of their involvement?

We wanted the website and mobile app to be visually engaging and easy to use. Metafic started by creating a developer document. That contained the list of features that were needed by our stakeholders such as the users and the administrator. Then, Metafic put together a wireframe that we could review. They were also in charge of the backend coding work. 

The Android and iOS app is a video-based platform similar to Tiktok where people can post on their profile and other end users can follow whoever they want. We don’t have a like feature — people only see the number of views per post. 

We also have another feature called karma, and the purpose of that is to give end-users a higher score based on how quickly they grow their profile and how they affect other users. Overall, the Metafic team continues to ensure that all the features align with what our end users want. 

What is the team composition?

4–6 people are working on our project. We work closely with their owners. 

How did you come to work with Metafic?

I already worked with Metafic before this project. They built my last app — a positive affirmation platform. They did a great job on my previous project, so I hired them again. 

On our first project, Metafic was not my first choice. However, the first team we engaged with couldn’t get the job done — they didn’t deliver anything at all. That was the reason why I reached out to my friend who was an engineer. He then recommended Metafic. In the end, the team completed the job in a few months and saved my project. 

How much have you invested with them?

The budget for this project is $25,000.

What is the status of this engagement?

We began working together in August 2020, and we continue to collaborate. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Metafic has always met every milestone we give them, and they make sure that they deliver whatever they promise. I also appreciate that the team is very honest. In the technology world, that rarely happens.

Additionally, it's usually hard to monitor the progress of development companies, but the Metafic team has been very responsive, timely, and committed. That’s why I can’t recommend them highly enough. On top of that, their prices are great; for the amount I’m paying them, I need to pay 10 times more to hire somebody based here in the US.

How did Metafic perform from a project management standpoint?

We have weekly phone calls and Google Meet calls. During those calls, we go over everything and if there are any problems, we talk about them. Metafic has a very straightforward and transparent process.

What did you find most impressive about them?

Metafic’s ability to deliver on every single feature or request we have has been very impressive. I’ve had experience with other development teams where that’s just not the case; some of them even make a lot of excuses if they weren't able to deliver what they’ve promised. 

One of Metafic's strengths lies in their wide range of experience working with other companies and dealing with various technologies. On top of that, they always make sure that they know the latest technologies that are being released. 

Are there any areas they could improve?

Some of the staff they bring into the projects don't have good English skills. However, for the staff I deal with directly, their English is perfect. I’m more than happy to work with their staff who's not well-versed in English despite the language barrier. If they can be a little bit better at communicating in English, that’d be great. However, it’s just a very small complaint. 

Do you have any advice for potential customers?

Be very specific about what you want in terms of the features and UI — that will save you some time. If there’s a certain look you want, make sure to provide them with examples.

Metafic is good at following directions, and they will deliver based on your requests. If you don’t have the complete features, that may slow down the project if you’re going to integrate them at a later stage.