MESH Interactive Agency

BACKGROUND

Introduce your business and what you do there.

I’m a marketing professional for Charm Sciences, Inc. We’re a biotechnology company that makes tests and equipment for food safety.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive Agency?

We hired them to handle our content marketing and to create marketing strategies for our new product lines. That dovetailed into much more.

SOLUTION

What was the scope of their involvement?

MESH Interactive helped us with our digital marketing campaigns. They handled all marketing operations such as processes, procedures, coming up with tools, and essentially building the basis of our marketing department. Their team also did our web design and development.

What’s more, they also provided SEO services, content creation, and copywriting; it was a complete marketing setup, a framework, and workflows. They started at the very bottom of developing the personas for each one of our complicated product lines. MESH Interactive ended up doing a lot more than what we originally engaged them for.

Currently, we’re working on marketing automation. This includes email automation, setting up a chat function on our website, and handling nurture sequences and campaigns. The marketing strategy efforts have concluded. They built us up, and we’re now handling that in-house.

What is the team composition?

Bill (Founder & Strategist) and Jennifer (Agency Director) came in for weekly in-person meetings. They had a few other individuals working behind the scenes implementing everything.

How did you come to work with MESH Interactive Agency?

The owner of my company searched on Google for marketing companies in the Boston area. They interviewed a few vendors and ended up choosing MESH Interactive.

What is the status of this engagement?

Our ongoing engagement started in October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their services is exceptional. What really struck me the most about Bill and Jennifer was their ability to break down marketing and explain its value to our leadership. They helped our leadership — individuals who are in biotechnology, are very analytical, and not familiar with marketing — understand the importance and value of it.

Mesh Interactive really helped build our department from the ground up. They helped us push everybody to use our marketing strategy and accept the changes that made everything move smoother. Their work has created better progress within our company and impacted our brand. We’re stronger because of them and because we’ve followed those processes.

I’ll highlight that the chat function on our website was really effective. The number of leads that have come through it is astronomical.

How did MESH Interactive Agency perform from a project management standpoint?

Project management has been great. Their communication skills are top-notch. They set up a Favro system in order for us to see the progress throughout the project’s stages. In fact, they helped set it up as a tool that we continue using for our own projects.

What did you find most impressive about them?

Their ability to break down our highly scientific field so everything is understandable to our website visitors and personas. The MESH Interactive team took essential information from our leadership and put our technical concepts into layman’s terms.

Are there any areas they could improve?

We’re currently corresponding with them about possibly providing support for the SharpSpring system we have. Apart from that, I absolutely love working with them. I’m hoping a major project comes our way so we can work with them in a larger capacity again.

Do you have any advice for potential customers?

We got the most value out of our in-person meetings with them. It was helpful for our leadership and non-marketing employees to get that face-to-face time to get a better understanding of how we can best work together. That’s what turned everything around.

BACKGROUND

Introduce your business and what you do there.

I’m the former director of marketing for the medical division at Aziyo Biologics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive?

There were several challenges we were trying to address with MESH Interactive. At the time, we didn’t have a digital marketing strategy nor a strong website. They helped increase brand awareness for both our company and products while also finding ways to truncate our sales cycle.

SOLUTION

What was the scope of their involvement? 

MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics wasn’t getting left behind in the trends. 

Our main task was revamping our obsolete website so that could begin raising brand awareness. It was a pretty in-depth process that required them to learn our entire business. They interviewed physicians who were our external stakeholders as well as holding internal discussions with our management, sales reps, and more. 

In the end, they had a decent understanding of our overall corporate strategy, producing customer personas for our 10 products. That included reports for original equipment manufacturers (OEMs), direct-to-position consumers, and multiple types of physicians — all looking at how each individual used our products and what made them tick.

MESH Interactive used that discovery phase to develop and refine our positioning and messaging into a set of brand guidelines. Those guidelines made their way into the final website, which is now a way for consumers to easily educate themselves about our products and solutions. 

What is the team composition? 

I was aware of six teammates in total but regularly engaged with 3–4. They assigned one primary point of contact.

How did you come to work with MESH Interactive?

I reached out to a peer who was a digital marketing guru at another company. He’d just completed a digital marketing ramp up for his organization, so I emailed him asking for three recommendations for firms that could help me scale up our digital. MESH Interactive was the first to get back to me and seemed more engaged than the rest. I also liked that they were more dynamic and willing to take a few risks.

What is the status of this engagement?

We started working with them around April 2019, and the work is still ongoing. There were multiple milestones in the first phase, and we completed the site by July 2020. 

That being said, digital work is continuous and dynamic, so you have to keep doing content. My final recommendation before I left my position was to sign an ongoing contract with them and scale our marketing efforts.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because they were willing to do all of the heavy lifting upfront, we were able to produce a top-notch final product. The graphic design on the site, unique icons, and layout all look great. It lends a crisp look to our brand, and I can see how the persona work influenced the final product. That shows a commitment to their process. 

I also want to add that MESH Interactive essentially took a company with no online presence and gave us a way to continue attracting customers. If we’re doing SEO correctly and are focusing on how the public perceives us, our consumers are going to get the best idea of who we are. 

It’s really about how our customers think of us. Even one of our competitors is starting to get nervous about some of our products, and that’s thanks to MESH Interactive’s marketing strategy. 

I’ll be using them again at my new employer to redo our digital marketing strategy.

How did MESH Interactive perform from a project management standpoint?

They were flexible in terms of our collaboration tools, spending a lot of time initially to figure out the best way to communicate with me. That could be through in-person meetings or excel sheets.

What did you find most impressive about them?

The most important tactical thing that a marketer does is copywrite because that’s where we control the message. Their team is great at refining the copy through their edits so that it resonates better with our target audience. It’s a simple task but always the hardest to do.

Besides that, I’m impressed with the persona work that they’ve done. It was a massive effort that involved countless hours, which just shows their commitment to their research and process.

Finally, they’ve gone above and beyond what we’ve asked on multiple occasions. The team is flexible but knows when it’s appropriate to challenge a request when the customer is being too adamant about something that might not work. We ended up working cohesively together because they were so accommodating. 

Are there any areas they could improve?

No, nothing that they could’ve controlled. Dealing with a global pandemic is always a challenge, so we’ve never been able to meet them in-person. That’s not that their fault though, and we communicated via different channels.

Do you have any advice for potential customers?

Make sure you both agree on the best way to communicate changes, implementation, and design-related items. In the first round of feedback, they sent over a punch list of items they’d completed, which didn’t work for me. We discussed other ways to structure that communication, and they were flexible about it.

MESH Interactive is thorough in their questions. They know how to deliver a project and are adept at figuring out what a client wants out of the end product.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Sequans Communications. We manufacture 4G and 5G chips and modules.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive Agency?

MESH Interactive has been our longtime design house.

SOLUTION

What was the scope of their involvement?

MESH Interactive designed our website and did all of the graphic design and art creation that goes along with that. They’ve added sophisticated parts to the site, such as selling links to distributors. They also do design work for our trade show booths, product brochures, email templates, videos — everything related to customer communications and our public-facing website.

What is the team composition?

Jennifer (Agency Director) is our account manager and Lisa (Creative Director) is our main designer. They have pulled in other designers over the years, such as Melissa (Designer) or other developers as needed. I can’t tell you how many we’ve worked with over the years.

How did you come to work with MESH Interactive Agency?

Back when we were a small startup, we were looking for a small design house that would be flexible, responsive, and inexpensive. MESH Interactive fit the bill. We wanted to do some small projects — our trade booth design, for example. Their work on our smaller projects satisfied us so we gave them more and more to work on. From there, we grew together.

How much have you invested with them?

We spend about $80,000–$100,000 per year.

What is the status of this engagement?

We’ve been working together for more than 10 years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality is very high; otherwise, we wouldn’t still engage with MESH Interactive. They listen to what we’re trying to communicate, even when it’s very technical, and translate that into beautiful designs for the website and our marketing materials. We do regular refreshes, and year after year, they develop designs that our team really enjoys and positively represents our brand to the market.

How did MESH Interactive Agency perform from a project management standpoint?

MESH Interactive is very much a part of our team. They’re extremely responsive, which is important to us in a highly volatile industry.

We don’t use any specific tools to communicate, but Jennifer is always quick to answer our questions, even on weekends and late at night. Our company is global, so we need to manage time zones when it comes to meeting deadlines and getting answers. It’s a challenge, but Jennifer has been there whenever these deadlines occur, even when it’s completely out of her time zone

What did you find most impressive about them?

I love MESH Interactive’s design work: it’s always beautiful and sophisticated. For example, when our CEO was to give a keynote address at a major industry trade show, we needed something really high-end that went beyond a simple PowerPoint. MESH Interactive took videos they created from our site and made them into an animated presentation. They integrated components such as a demo video of customers doing things live and putting our banner at the top of the video.

We also regularly need a sophisticated change to the website. For example, we recently connected our site to the sites of our distributors. It required careful detail work, paying attention to the placement of buy buttons and making sure every site went live at the same time. MESH Interactive handled that really smoothly so that it was done right the first time.

Are there any areas they could improve?

Everything I’ve asked them to do, they’ve done it. Working with our company can be difficult, but they do things without complaint and have a thorough understanding of our dynamics.  

Any advice for potential customers?

I try to be clear when I work with MESH Interactive about what I wanted them to do. That limits our back-and-forth and allows them to get it right the first time.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Avedro. We have a recently approved eye care product.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive Agency?

The big goal for us was to look like a big, established company, even though we’re a growing startup. We spent a lot of time thinking about how to do that, and MESH Interactive Agency became our partner in that process.

SOLUTION

What was the scope of their involvement?

Most of the work has been around web properties. The biggest project was helping us establish our direct-to-patient website. We already had a corporate website in place. The site would be for direct patient communication, so we needed to establish ourselves as a credible source for patient information. The right content and structure needed to be in place. We needed to work on our SEO as well.

What is the team composition?

A few managers on my team work day-to-day with them. But I believe they have four or five people involved between project managers and developers.

How did you come to work with MESH Interactive Agency?

I’ve worked with them now for many years in a bunch of different iterations. I’ve always had good results with their group, so I’ve been happy to bring them along as I’ve changed companies.

When I joined Avedro, they had a pre-established web development team. I thought that MESH Interactive Agency was miles ahead of them. I felt that bringing in a new set of eyes with their strategic thinking and modern design approaches would be beneficial. It was a natural choice to switch it up.

How much have you invested with them?

Over the years, we’ve spent between $100,000–$200,000.

What is the status of this engagement?

After our product was approved in the spring of 2016, we started working on the website with them that summer. We’ve now expanded into other areas.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MESH Interactive Agency built a great footprint for us. One of the traps companies fall into is that they go into engagements thinking they know exactly what they want. MESH Interactive Agency brings a type of strategic development to the table while working closely with their clients. They’re good at bringing ideas that I may not be thinking of.

Their skillset brings a creative spark. That’s a big advantage of bringing in a group like them.

How did MESH Interactive Agency perform from a project management standpoint?

They provide regular communication and transparency throughout their processes. They also let our team know what they need from us. The regular touchpoints allow us to give them feedback and insights to keep the work moving along. We do work with their team through a prototyping software where we can see their work live and make changes. That’s helpful to keep the projects on track.

What did you find most impressive about them?

About a year and a few months ago, our company decided that we wanted to go through an IPO process, which normally takes about six to nine months. We decided to accelerate it based on market conditions.

As part of that, we wanted to update our corporate website. A web development project like that can take about six months. MESH Interactive Agency pulled that off in about five weeks. To me, that’s a testament to their flexibility and agility. It was a home run. The deadline was coming at us, and MESH Interactive Agency hit it with flying colors.

Are there any areas they could improve?

No, not particularly. My results have been good, and I enjoy working with them.

Do you have any advice for potential customers?

Clients should bring them into the overall strategy of the project. It goes beyond delivering a bunch of tactics because a lot of times that’s not what a company needs. It’s about where you’re trying to get to.

MESH Interactive Agency is great at helping to work through those ideas and options along the way to help their clients end up in a better place.

BACKGROUND

Introduce your business and what you do there.

I’m the former director of marketing and operations for a mobile technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive Agency?

I was hired to create the company. Very early on in the process, I knew I had to create an identity. For that reason, I brought them into the engagement to assist with our marketing and branding work pretty early on.

SOLUTION

What was the scope of their involvement?

Because the company was just starting, I needed a logo, brand, positioning, and website. They created and designed the website, collateral, and brochures. 

Once we had some design assets and elements in place, we planned to present our company to the industry at a trade show. They were in charge of creating a simple, effective experience to get traffic and earn an interested audience.  

We wanted to create a turnkey e-commerce portal that could serve people out of state without needed a presence in all 50 states. They helped me build out the portal and connected it to an ERP. We were able to manage our inventories easily with the automatic updates their ERP provided.

What is the team composition?

I worked with at least 6–7 resources. It was always a cohesive group.

How did you come to work with MESH Interactive Agency?

I found them by doing a Google search and finding that they were both local and number one in the SERPs. They were the first team to get back to me after I reached out with answers to all of my questions. It was a competitive process, but their ability to be agile really stood out to me. 

How much have you invested with them?

We spent between $150,000–$200,000 on their services. 

What is the status of this engagement?

We worked together in 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a phenomenal job at the trade show, generating more traffic than our primary competitor. Even though they were working with a relatively small budget, they created a beautiful, simple experience that was exactly what we needed to get traffic. Their design and marketing work really stands out. They captured what we were looking for. The delivery of the logo alone created a tangible positive shift in our attitudes.  

Our company wouldn’t have been able to do what it did without their team. They have their finger on the pulse of Google and were able to get our services ranking in no time. We were selling to a very niche market, and they were able to think creatively and give us suggestions that made us successful in a very short amount of time.  

How did MESH Interactive Agency perform from a project management standpoint?

They communicated internally well. I always felt that the entire team knew what was going on at all times. We trusted them implicitly because of their great work. That was the one part of the business that I never felt worried about. I was blown away by how fast they were able to turn things around. 

We had a dedicated project manager, so we always had a clear point of contact. Their results spoke for themselves, so I never needed a granular look at their progress. An email or Slack was all that was needed to get ahold of them. 

What did you find most impressive about them?

We brainstormed solutions to problems together. They were proactive in trying to differentiate us from the competition by using their expertise. Their team is made up of true builders and critical thinkers. Because of all of their marketing skills, we didn’t have to do much outreach. Throughout the entire process, it felt like we were building this company together. 

Companies were finding our website in a crowded marketplace and coming to us. They could take a strategic view due to the depth of industry understanding they cultivated through research. I appreciated their willingness to dive into my unique industry. That allowed him to give me recommendations and predict threats with accuracy.  

Are there any areas they could improve?

No, there were no weaknesses. They’re professional, customizing a playbook for our company and demonstrating a willingness to experiment. 

Do you have any advice for potential customers?

Open your ears and listen to what they have to say. They have great ideas and know-how to make things work. Without listening, you’re not utilizing them to their full potential.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and sales at Evolving Systems. We’re a telecom company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MESH Interactive Agency?

We were adding new services and shifting our company’s focus; we needed a new brand to reflect those changes. Our team engaged MESH Interactive Agency to advise our rebranding process. We wanted new messaging and a revamped website to better convey our new mission to customers and investors.

SOLUTION

What was the scope of their involvement?

MESH Interactive Agency brainstormed with us to develop options for new brands and messaging. One exercise involved simplifying our message. They conducted multiple interviews with different groups in our company and consolidated their ideas into a single focus. We found this exercise extremely valuable.

Their team also provided multiple branding options for us over a few months, from which we chose one and finalized on it. MESH Interactive Agency also redesigned our website and ran account-based marketing and campaigns. They helped us set up HubSpot as our new inbound platform as well.

What is the team composition?

We worked with a primary account manager.

How did you come to work with MESH Interactive Agency?

One of our senior directors knew of MESH Interactive Agency and their work and recommended them for this project.

How much have you invested with them?

We spent $80,000.

What is the status of this engagement?

We worked with MESH Interactive Agency from June 2017–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant uptick in site traffic and brand awareness since our launch. Our HubSpot campaigns have received high-through rates on emails—as high as 20% or more—which we’re delighted to see. Some internal changes have led us to look at shifting our website and messaging again, but we’re overall highly satisfied with MESH Interactive Agency’s work.

How did MESH Interactive Agency perform from a project management standpoint?

The team was highly organized. They completed work diligently and responded to inquiries rapidly, even late at night or on the weekend. Having one point of contact on each side smoothed communication into a single stream of information, which we found exceptionally efficient and valuable.

What did you find most impressive about them?

Their team genuinely understood our project goals and adhered to our requests as meticulously as possible. They produced high-quality deliverables—including graphics and packaging for both Mac and Windows platforms—on time and at reasonable rates.

Are there any areas they could improve?

We found their HubSpot capabilities especially helpful. Becoming a certified HubSpot partner and earning a higher ranking in that ecosystem might help MESH Interactive Agency gain more business from clients like us.

Do you have any advice for future clients of theirs?

Make sure that your side has everything it needs to begin a partnership. This includes adequate resources to interview as well as tools and solutions to maximize your time with MESH Interactive Agency. It’s also valuable for clients who lack graphic design and web resources to work with a vendor like MESH Interactive Agency to better understand limitations.