Merton Way

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for Hallboys inc. which is a holding company for 4 different companies in the construction and retail space. I have worked with Merton Way for a few years now and they have been great to work with! They have helped us elevate our brand by updating our websites and improving our existing marketing campaigns. They are very knowledgeable and have a great team to help achieve all marketing goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Merton Way?

We needed a consultant to help us successfully rebrand our construction company. From there, they helped us with our other sister companies to create new websites and new logos to help us stay competitive against our competitors

SOLUTION

How did you select this vendor?

We found them through the web. We interviewed them amongst 5 other candidates and felt they were the best fit for us.

Describe the scope of their work in detail.

After beginning with a series of discovery and team building meetings, we put together a new business strategy to come up with a marketing plan. From there, we redesigned our websites, redefined our mission and vision states, and updated our logo and taglines. We put together a email marketing and advertising strategy to grow our brand while generating leads. Once the website was completed, Merton Way helped us with our web management and SEO efforts to stay relevant.

What was the team composition?

I worked mostly with the director of merton way and his creatives handled the projects. Then we would review and approve with our in house team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have seen a huge increase in our social engagements as well as brand awareness with customers.

How effective was the workflow between your team and theirs?

We have bi weekly meetings to touch base on project execution and we do quarterly performance review for the executive team

What did you find most impressive about this company?

Their commitment to learning about our business and doing necessary research to create content and ideas. They have someone for everything we've been doing.

Is there any area for improvement or anything that could have been done differently?

can't thing of anything

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Denver-based training provider for software programmers and builds software for Fortune 1000 and disruptive leaders in tech, retail, finance, and other industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Merton Way B2B Marketing?

We were looking to grow our lead gen capabilities, improve our martech stack and overall messaging to drives leads that convert to revenue. We also needed to improve our sales capability and overall sales process to drive efficiency and effectiveness.

SOLUTION

How did you select this vendor?

We've worked with a few consultants and even some in-house resources but they didn't move fast enough, weren't fully coordinated and didn't have the right blend of strategy AND action to drive results. I was introduced to MertonWay through my personal network and based on their background, experience with other companies looking for the same results and a holistic offering, we hired them.

Describe the scope of their work in detail.

We started with a half-day discovery session with our leadership team that resulting in a scope of work for an initial three month engagement to fully assess the need. Within a short period of time, we have systems identified, and connected where possible, revamped the sales pipeline analysis, they rewrote our website messaging and initiated the first outbound email campaign that has produced improved lead volume and quality. Additionally, they have executed on a few PR releases, participate in standing meetings and have truly become an extension of our team and it doesn't feel as if we're working with a consultant.

What was the team composition?

I've worked closely with their CEO and Head of Sales. They also have a full team ranging from SEO, creative, CRM administration as well as capability for ad hoc requests such as swag, grant/proposal writing, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have revamped our CRM and workflows, all messaging has been updated and tweaked to drive SEO. Our rankings have improved from page 4 to pages 1 & 2 consistently. MertonWay has secured two podcasts geared at our target audience.

How effective was the workflow between your team and theirs?

We have weekly meetings as well as ad hoc meetings. The team is always available and sends updates regularly. They are also participating in our Town Halls and communicate broadly via Slack. Overall workflow and communication are stellar.

What did you find most impressive about this company?

MertonWay's experience in building brands and work in our industry has allowed them to get moving quickly. I really like the pragmatic approach coupled with an eye on long-term strategy. Often consultants can only work in the high level and this team has the wherewithal, creativity and skills to get in the trenches with us.

Is there any area for improvement or anything that could have been done differently?

I should have hired them sooner!