Merryfield, PBC

Merryfield is an omnichannel shopper engagement network and consumer insights solution for better-for-you brands. Merryfield’s participating brands include Stonyfield Organic, Applegate, Health-Ade, Organic Valley, Athletic Brewing, Daily Harvest, and more. 

We help CPG brands, both large and small, attract new customers and better understand their market. Our services include brand discovery, shopper marketing, and special programs. We use digital sampling to encourage product trials and support the launch of new retail brands. Our strategies include in-store retail media and brand activations, utilizing gamified advertising to educate and engage consumers directly at the shelf.

Our Learn&Earn program seamlessly connects digital and in-store experiences, using QR codes placed on shelves, packaging, and display ends to enhance in-store activations and follow-up with shoppers. Our approach helps brands increase in-store sales effectively, leveraging both their existing marketing efforts and media

Merryfield is a certified B-Corp and was named a finalist in the Corporate Social Responsibility category of Fast Company's 2022 World Changing Ideas Awards