Rare Marketing For Any Medium, Well Done.

Merritt Group is a nationally recognized strategic communications agency that provides marketing, public relations and digital strategy and services to organizations ranging from venture-funded startups to global Fortune 500 companies. Merritt Group applies its deep expertise in four market areas – technology, energy, healthcare and government – to deliver results that get people talking. Founded in 1996, Merritt Group has offices in Washington, D.C., and San Francisco, CA.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1996
Show all +
McLean, VA
headquarters
  • 8251 Greensboro Drive, Suite 600,
    McLean, VA 22102
    United States
other locations
  • 220 Montgomery Street, Suite 640,
    San Francisco, CA 94104
    United States

Portfolio

Key clients: 

Deloitte, Cylance, IronNet, Cybrary, IOActive, Remediant, Endera, Arctic Wolf, Varonis, Samsung, Split.io, Medallia, CalAmp, GoodData, Domino Data Labs, Infomatica, Magellan, NVTC, Heritage Provider Network, Qlik, Elastic, Unisys, Telos, Monster, Octo, Keylogic, MAXIMUS Federal, Riverbed

Reviews

Sort by

Public Relations for Software Company

"Merritt Group’s knowledge of our competitors helps with competitive differentiation when pitching stories."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2015 - Ongoing
Project summary: 

Merritt Group develops and executes a comprehensive public relations effort, handling media pitches, thought leadership platforms, and influencer engagement.

The Reviewer
 
201-500 Employees
 
San Francisco, California
Amy Duryea
Director of Corporate Communications, GoodData
 
Verified
The Review
Feedback summary: 

Merritt Group's responsiveness and customer-oriented approach are hallmarks of their work. They accept constructive input well, but also brings creative ideas of their own to the table. The team’s can-do attitude and quality deliverables make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Corporate Communications & Customer Marketing at GoodData. A software company based in San Francisco, we're a platform to create, distribute, and manage analytics at scale.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Merritt Group?

We wanted to work with a PR agency that could help us get our message out to targeted media publications.

SOLUTION

What was the scope of their involvement?

Merritt Group works with us on developing a PR strategy and thought leadership platforms. They target trade and technology publications and publications that focus on AI and machine learning. We brainstorm together for articles and pitch outreach. They create all of our pitches and work to secure bylines for GoodData. We also wanted to launch an influencer program on Twitter, which they manage for us.

What is the team composition?

We have three primary contacts. We work with an account manager, the lead for our byline pitches, and a manager of our influencer program.

How did you come to work with Merritt Group?

We’d put out an RFP, but it was actually a former employee who brought them to the table. They came in and pitched to us. We chose them after going through the RFP process.

How much have you invested with them?

We’ve spent between $12,000–$15,000 per month as the scope of work has grown over the years.

What is the status of this engagement?

Our work together started in June 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're responsible every month for tracking and sharing project metrics. They track how many bylines were placed every quarter against goals, as well as how many articles we contribute to (e.g. a quote from our CEO, or a quote from one of our data scientists within a larger article). They also track metrics that pertain to our influencer program, such as how many engagements, conversations, and new followers we have.

How did Merritt Group perform from a project management standpoint?

Their team is excellent and responsive. Not only do they do all of the pitching, but they also manage the project logistics. They’re responsible for keeping track of every pitch and where each pitch stands. They also provide a lot of strategic direction and suggestions. We do most of the content creation in-house, but we use them for editing and helping us expand on a story if needed.

They're prompt, responsive, and helpful. We frequently text back and forth, and I always hear back from them immediately. I’m comfortable sending them an email to ask their advice on an opportunity to pursue. We have a regular cadence for our status update meetings, as well as regular meetings for all of our thought leadership platforms.

What did you find most impressive about them?

They’re extraordinarily easy to work with. They're willing to do research before making final strategic decisions. They provide strategic feedback, and they're willing to say if something isn’t a good idea and we should try something else. They’ve expanded our thinking by bringing us new opportunities that have proven fruitful. Merritt Group’s knowledge of our competitors and the industry helps with competitive differentiation when pitching stories. They're also very knowledgeable about the industry as a whole, which is imperative for our thought leadership platforms.

Are there any areas they could improve?

No, nothing negative to share.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They're always available, and willing to accommodate our crazy schedule.
  • 4.5 Cost
    Value / within estimates
    Hard to assess because we’ve been with them for so long.
  • 4.5 Quality
    Service & deliverables
    Their attention to detail and industry knowledge make them a pleasure to work with.
  • 5.0 NPS
    Willing to refer