What evidence can you share that demonstrates the impact of the engagement?
They're responsible every month for tracking and sharing project metrics. They track how many bylines were placed every quarter against goals, as well as how many articles we contribute to (e.g. a quote from our CEO, or a quote from one of our data scientists within a larger article). They also track metrics that pertain to our influencer program, such as how many engagements, conversations, and new followers we have.
How did Merritt Group perform from a project management standpoint?
Their team is excellent and responsive. Not only do they do all of the pitching, but they also manage the project logistics. They’re responsible for keeping track of every pitch and where each pitch stands. They also provide a lot of strategic direction and suggestions. We do most of the content creation in-house, but we use them for editing and helping us expand on a story if needed.
They're prompt, responsive, and helpful. We frequently text back and forth, and I always hear back from them immediately. I’m comfortable sending them an email to ask their advice on an opportunity to pursue. We have a regular cadence for our status update meetings, as well as regular meetings for all of our thought leadership platforms.
What did you find most impressive about them?
They’re extraordinarily easy to work with. They're willing to do research before making final strategic decisions. They provide strategic feedback, and they're willing to say if something isn’t a good idea and we should try something else. They’ve expanded our thinking by bringing us new opportunities that have proven fruitful. Merritt Group’s knowledge of our competitors and the industry helps with competitive differentiation when pitching stories. They're also very knowledgeable about the industry as a whole, which is imperative for our thought leadership platforms.
Are there any areas they could improve?
No, nothing negative to share.