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Practice Growth for Wellness Founders

Merida Strategy helps wellness practices thrive through modern growth, smart technology, and actionable strategy.

We know today’s practices face more complexity than ever: package pricing, practice differentiation, and an overwhelming array of automation and AI tools. Our mission is to bridge that gap—demystifying AI, integrating automation that truly supports your workflow, and unlocking growth you can feel (not just talk about).

  • Min project size
    $1,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2025

No Focus Areas have been added yet…

Industries
Medical
35%
Business services
30%
Advertising & marketing
25%
Dental
10%
Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
25%
Enterprise (>$1B)
5%

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Our Story

We’re Merida Strategy, led by Laura Mesa. With 18+ years scaling startups, SMBs and platforms, our team brings enterprise-tested growth, automation and HIPAA-compliant systems to health & wellness practices. We simplify product, pricing and workflows, backed by successes at Facebook, Fullscript and Product Hunt and hundreds of scaled studios and practitioners across the US and Canada.

Meet the Team

Laura Mesa

Laura MesaFounder

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