What was the scope of their involvement?
To increase our credibility in the industry, we moved our website away from a WordPress based system to a commercial break website that connects with our partners. The website allows users to see all the different types of devices that we control, as well as data sheets, inspection sheets, and pricing on the devices.
In addition to the website, Mentus developed all of the templates for our written collateral and business cards. They took on the entire branding program. They also provided lead generation capabilities where customers can request demonstrations of our technology and ask for information on how to become a licensee.
Over the 20 years I’ve known them, I have worked with Mentus on several rebranding projects. A private equity owned company in Denver had been painted in the industry as an old technology company. With Mentus, we did a complete product rebranding and developed a campaign where users could seamlessly manage their entire broadcasting operations with our software.
A second example of a previous rebranding project was with a carwash manufacturing company. It was a founder-owned business with very outdated logo and messaging. We completely rebranded the company with a new logo and marketing campaigns. For this company, Mantus also managed my events, like trade shows, and the graphics associated with those.
What is the team composition?
My primary contact is Guy (CEO and Owner, Mentus) but I also have contacts on both the administrative and creative side. Over the many years we’ve worked together, I’ve worked with seven or eight people within the firm, but Guy has always been my main point of contact. He’s always brought a lot of energy and creativity to the table.
How did you come to work with Mentus?
For our very first engagement, somebody in my marketing department introduced me to Guy, and Mentus has done an amazing job for us ever since. Because of the overwhelming success we’ve had, Mentus is my go-to firm for major campaigns or important projects.
How much have you invested with them?
The last project was within the lower range of $100,000.
What is the status of this engagement?
I’ve worked with them a total of 20 years and across multiple companies, but this most recent project lasted from Mach 2017–September 2017.