Web Dev, SEO & Google Ads for Home Construction Company
- Search Engine Optimization Social Media Marketing Web Design
- $10,000 to $49,999
- Oct. 2024 - Jan. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The team was always receptive to feedback and quick to adapt."
- Other industries
- Australia
- 1-10 Employees
- Online Review
- Verified
Melbourne Web Digital developed a custom WordPress website for a home construction company. The team also implemented SEO strategies and managed Google Ads campaigns for the client.
After launching the new site, the client increased page views by 100%, reduced the bounce rate by 40%, and ranked on the first page of Google for over 10 keywords. Melbourne Web Digital completed tasks on time and maintained clear communication. Their expertise and strategic mindset stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Magic New Family Homes
Describe what your company does in a single sentence.
Custom Home Builders Melbourne & Construction Company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Melbourne Web Digital to accomplish?
- Wordpress website development
- Search Engine Optimisation
- Google Ads
SOLUTION
How did you find Melbourne Web Digital?
Online Search
Why did you select Melbourne Web Digital over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Melbourne Web Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
🔧 Scope of Work – Melbourne Web Digital for Magic New Family Homes
1. Custom WordPress Website Development
Objective: Design and build a professional, user-friendly website that reflects Magic New Family Homes’ brand, showcases its home designs, and generates enquiries.
Key Deliverables:
Custom WordPress theme tailored to Magic New Family Homes' branding and vision
Fully responsive design (mobile, tablet, and desktop compatible)
Home, About Us, Services, House Designs, Gallery, Testimonials, Blog, and Contact pages
SEO-friendly structure and clean code base
Content upload and formatting (images, text, calls to action)
Integration of contact/enquiry forms with email notifications
Google Maps and basic analytics tracking integration
Security hardening and basic speed optimization
Training and documentation for managing content post-launch
2. Search Engine Optimization (SEO)
Objective: Improve the organic search visibility of Magic New Family Homes and increase qualified traffic over time.
Key Deliverables:
Initial SEO audit and keyword research targeting home builders and real estate-related searches in Victoria
On-page SEO implementation (title tags, meta descriptions, H1/H2 structure, image alt tags, internal linking)
Local SEO setup including Google Business Profile optimization
Sitemap and robots.txt configuration and submission to search engines
Monthly tracking and reporting of keyword rankings and traffic trends
Technical fixes as needed (broken links, crawl errors, page speed issues)
3. Google Ads Management
Objective: Launch and manage cost-effective Google Ads campaigns that generate qualified leads and increase brand exposure.
Key Deliverables:
Campaign strategy tailored to builder/home design industry and target locations
Keyword research and ad group structuring
Creation of compelling ad copy and ad extensions (sitelinks, callouts, location, etc.)
Setup of conversion tracking (form submissions, calls)
Ongoing campaign monitoring, bid adjustments, and A/B testing
Monthly performance reporting (clicks, impressions, cost-per-lead, conversions)
✅ Summary of Key Deliverables
Professionally designed, responsive WordPress website
Optimised content structure for SEO and lead generation
Technical and on-page SEO setup and improvements
Targeted Google Ads campaigns with measurable results
Ongoing reporting and performance reviews for all services
Dedicated account support and consultation throughout the project
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
🖥️ Website Performance
100% increase in page views within the first 60 days post-launch
40% decrease in bounce rate, indicating better user engagement and navigation
Faster load time: reduced average page load speed by 55%, improving overall user experience
Mobile traffic growth of 65%, thanks to a fully responsive and mobile-optimized design
Enquiry forms received a 75% increase in submissions compared to the old website
🔍 Search Engine Optimization (SEO) Results
10+ keywords ranking on Page 1 of Google within 3 months (including high-intent terms like “custom home builders Melbourne” and “new family homes in Victoria”)
Organic traffic up by 80% compared to pre-SEO baseline
Improved Google Business Profile visibility in local search and maps results
Domain authority increased by 8 points, enhancing overall search credibility
📈 Google Ads Campaign Results
Achieved conversion rate of 9.2% across campaigns (well above industry average)
Cost-per-lead reduced by 30% after ongoing campaign optimization
Over 300 qualified leads generated in the first 90 days of campaign launch
Strong performance from local suburb targeting and house design-specific ad groups
High engagement with ad extensions (click-through rate on sitelinks: 15.6%)
✅ Key Indicators of Success
Dramatic improvement in lead generation through both organic and paid channels
Increased brand visibility across Google Search and Maps
Enhanced website credibility and user experience, resulting in longer session durations
A fully measurable return on digital marketing investment through regular reports and tracked goals
Describe their project management. Did they deliver items on time? How did they respond to your needs?
🗂️ Project Management & Client Experience
Working with Melbourne Web Digital was a seamless and well-organized experience from start to finish. Their project management approach was clear, structured, and efficient, which made the entire process stress-free for our team.
They provided a detailed project timeline early on, outlining key milestones for the website development, SEO setup, and Google Ads launch. We were impressed that every major deliverable was completed on or ahead of schedule, with clear communication throughout each phase.
They used regular check-ins, email updates, and shared task lists to keep everything on track. We always knew what was happening and when to expect the next steps. There were no delays or surprises — and they were flexible whenever we needed to adjust timelines or content on our end.
One of the most valuable aspects was how responsive and proactive they were. Whether it was a quick content change, a technical query, or a campaign adjustment, we always received a prompt, thoughtful response. We felt heard, supported, and genuinely prioritised throughout the entire engagement.
Their ability to blend creativity with reliability gave us confidence that we were in good hands — and the final results speak for themselves.
What was your primary form of communication with Melbourne Web Digital?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
🌟 What Impressed Us Most About Melbourne Web Digital
What stood out most to us about Melbourne Web Digital was their rare combination of strategic thinking, technical expertise, and genuine care for our business goals.
Unlike many digital agencies that deliver templated solutions, they took the time to deeply understand who we are, what sets Magic New Family Homes apart, and where we wanted to grow. Every recommendation — whether for design, SEO, or advertising — felt tailored, not generic.
Their ability to combine beautiful design with real lead-generating functionality was exceptional. The site wasn’t just built to look good; it was built to perform — and it does.
Another thing that truly impressed us was their responsiveness and transparency. We were never left wondering what was going on. They communicated clearly, delivered exactly when they said they would, and proactively guided us through technical areas we weren’t familiar with.
Lastly, their ongoing commitment after launch showed us that they care about long-term results, not just quick wins. It's rare to find a team so grounded, capable, and genuinely invested in your success.
Are there any areas for improvement or something Melbourne Web Digital could have done differently?
🛠️ Areas for Improvement
While our experience with Melbourne Web Digital was overwhelmingly positive, there are a couple of areas where some small refinements could make the process even smoother for future clients.
One suggestion would be to have more visual mockups or prototypes earlier in the design phase. While the final result was exactly what we needed, seeing more detailed previews upfront could have helped us provide clearer feedback before development began.
Additionally, while communication was consistent, at times there was quite a bit of information shared in single updates. Breaking that down into smaller, more digestible steps — perhaps using a simple project dashboard or client portal — would make it even easier to track progress at a glance, especially for busy teams juggling other tasks.
That said, these are minor points in what was otherwise an extremely professional and results-driven engagement. The team was always receptive to feedback and quick to adapt — which we really appreciated.
RATINGS
-
Quality
5.0Service & Deliverables
"Awesome service"
-
Schedule
5.0On time / deadlines
"really happy"
-
Cost
5.0Value / within estimates
"yeah definately"
-
Willing to Refer
5.0NPS
"More Likely
