Mekanic

The business landscape in Northern Virginia is shifting dramatically with the announcement of Amazon’s HQ2 and Virginia Tech’s Innovation Campus. The Alexandria Chamber of Commerce wanted to attract new members and serve as an advocate for all businesses operating in the area. The primary goal was to re-position the Chamber as a forward-thinking, sophisticated organization that welcomes innovators and

The LOR Foundation needed an on-the-ground branded experience to facilitate a community listening project for rural communities. The “My Kind of Livable” campaign is intended to be a meaningful conversation starter for in-person events, focused on gathering the perspectives of rural community residents, civic leaders, nonprofit employees, and more to learn about what “livability” means to them and how LOR’s partnerships with

As ASCP celebrated its 50th anniversary, it looked for a new way to present its brand that matches the value it delivers to its membership. ASCP develops the role of the senior care pharmacist—a dynamic, entrepreneurial, changing profession that is expanding and innovating as the population ages. ASCP wanted to shed the stigma around working with older adults and embrace a new aesthetic that showcases the commitment its members

The U.S. Apple Association (USApple) unites, advocates for, and supports the entire apple industry in the United States—including growers, packers, shippers, marketers, and other industry suppliers. Over the last two years, USApple has evolved its strategic focus to prioritize member engagement and advocacy, rather than trying to communicate to a general audience. In 2019, Mekanic supported USApple’s brand evolution in many

Like any business expanding and updating its service offerings to serve client needs better, Millennia needed a refreshed brand identity system to reflect the next phase of its business. Through our Brand Kamp discovery process, Mekanic learned that what differentiates Millennia from other healthcare financial technology companies is the human touch that their team of patient support specialists adds to the patient and provider

Like many associations, NACAS had been experiencing challenges in recruiting and retaining members over a five-year period. It was struggling to attract Business Partners who bring revenue to the association, as a result, and conference attendance was shrinking. In addition, many members felt more affinity to their Regional association, meaning that there was less cross-pollination of networks and ideas at the

The National Concrete Masonry Association (NCMA) engaged Mekanic to modernize its brand ecosystem to improve engagement with current and prospective members. As the highly-regarded technical support leader for all professionals working within the concrete masonry industry celebrated its 100th anniversary, NCMA needed to forge an innovative new path to evolve its digital presence and improve access to valuable resources for

When the Addario Lung Cancer Foundation and the Lung Cancer Alliance joined forces to become the largest organization dedicated to serving the lung cancer community, they enlisted Mekanic to build a new brand from the inside out. The two organizations from opposite coasts of the United States each had their own established strategic partners, donor panels, health care providers, researchers, advocates, and networks of loyal

We built a brand to showcase a business owner’s vision and commitment. As a new interior design firm, Determined by Design had a strong story to share. The owner’s pathway to the profession is unique, emotional and has experiential elements many people can relate to. She had already shown great investment in the design community through servant leadership – and was demonstrating the same level of investment in emerging D.C.