Mekanic

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Engagement of Oncology Nursing Certification Corporation

Describe what your company does in a single sentence.

ONCC provides the premier nationally accredited certifications for nurses in oncology and related specialties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mekanic to accomplish?

• Define the value of certification among key stakeholders.
• Identify key messages to support value of certification.
• Obtain recommendations for brand strategy and implementation.

SOLUTION

How did you find Mekanic?

• Online Search
• Referral

Why did you select Mekanic over others?

Best proposal in response to a Request for Proposals

How many teammates from Mekanic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project included defining the value of certification among key stakeholders, identifying ONCC's current identity in the marketplace, developing key message points to support the value of certification, and creating recommendations for brand strategy and implementation. 

Key deliverables included in-depth ideation workshops, stakeholder research (quantitative and qualitative), brand identity concepts, brand architecture, brand strategy, topline messaging for audience segments, brand assets (e.g., logo lockups and visual assets) comprehensive style guidelines, and design templates for collateral materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had specific deadlines for deliverables such as research results, brand concepts/ideation, top line messaging, and visual assets. Every deadline for deliverables was met, reflecting sustained progress throughout the project. Since the project closed, the new brand has been extremely well received by our target audience. In addition, the number of certification test candidates and renewal candidates has increased over the year prior to the rebranding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mekanic is extremely organized and well-run. They provided a very specific schedule for each deliverable, and met every deadline. They provided a primary point of contact for questions and routine requests, and all project personnel were available by phone or email for specific issues. All project team members were responsive. 

Meetings and ideation workshops were well-run, research (quantitative and qualitative) was well executed and findings were presented in a timely manner. They were professional, collaborative, flexible, and focused on providing us with the best results possible.

What was your primary form of communication with Mekanic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I felt all along that providing us with great service was of utmost importance to Mekanic. They were extremely organized in their approach to project management. They clearly articulated the phases of the project, the timelines, and what we could expect as specific deliverables at each step in the process. 

They met every deadline and deliverable, even when timelines were tight. They displayed tremendous attention to detail. I felt like I was an important client during every phase of the project, from start to finish.

Are there any areas for improvement or something Mekanic could have done differently?

I don't believe there is anything of significance they could have improved. The process was outlined clearly at the outset, followed accordingly, and completed as promised. Working with Mekanic was an excellent experience.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of communications and marketing for the American Public Transportation Association. We represent public transportation, agencies, and private business members who build buses, trains, and the technology that goes into transit vehicles in the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We needed someone to help update our 20-year-old logo.

SOLUTION

What was the scope of their involvement?

We brought in Mekanic to modernize and refresh our logo. Some of their tasks included studying our old logo, conducting interviews with our CEO and senior leadership teams for direct input and feedback, and creating a short survey for some of our key constituents in the industry.

They showed us how the new logo would look on our marketing collateral, conference giveaways, and website, basically providing our company with a new visual identity.

Moreover, the final deliverables were an animated logo and a style guide.

What is the team composition?

We mainly worked with Erik (Co-Founder & CEO), Michele (Engagement Manager), and Darryl (Creative Director).

How did you come to work with Mekanic?

We conducted an official RFP process per our association rules and regulations and sent the proposal to about 8–10 firms. Mekanic had the best proposal among the rest, so we moved forward to officially work with them.

How much have you invested with them?

We invested about $18,000.

What is the status of this engagement?

We worked together from March–August 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re going to do a logo unveiling at our annual conference, so we don’t have any feedback from external partners but internally, we were very pleased with the interaction and devotion of resources and expertise to our logo redesign project.

How did Mekanic perform from a project management standpoint?

They were excellent from a project management perspective. They created a Basecamp account for us so that we could do all our communications on one platform.

They were also consistently responsive, accommodating, and flexible when it came to managing our requests and feedback.

Aside from Basecamp, we also interacted through Zoom, email, and phone.

What did you find most impressive about them?

I was impressed by the amount of thought they put into the ideas, messaging, and narrative of what our industry represents, and turning the information they gathered into a visual identity.

They did a very good job of producing a future-proof logo, which we don’t have to think about refreshing any time soon.

Are there any areas they could improve?

No, because they were great partners that showed excellent patience with us as a client, so we’re very appreciative of them collaborating with us.

Do you have any advice for potential customers?

If you want someone that’ll dive into your creative project and actually devote time and energy to understand your organization, I’d advise you to hire Mekanic.

BACKGROUND

Introduce your business and what you do there.

I’m the director of insights and analysis for a national sporting goods association. We work on behalf of retailers and people that sell sporting goods.

My role is to take care of research functions that we perform on behalf of our industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

As we only have 12 staff members, we wear a lot of different hats, and occasionally that means redesigning a website. We hired Mekanic as our web development partner, as our existing website wasn’t working for us. Our goal was to elevate the look and feel of our website and switch CMS systems to a solution that provides us with more flexibility to manage the website. Our previous solution didn’t allow us to customize certain pages.

SOLUTION

What was the scope of their involvement?

We decided to build our new website on WordPress, as it would provide us with the flexibility we needed in creating custom wireframes and pages.

What is the team composition?

We’re working with Alex (COO), a website creation point person, and a development lead.

How did you come to work with Mekanic?

We found them through an association we’re part of that has a connected community forum. Mekanic kept coming up in our conversations with our association members about companies they’d worked with. Customers had great things to say about them.

How much have you invested with them?

The final cost will be around $50,000–$80,000.

What is the status of this engagement?

We’ve been working together since November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have specific metrics, as our goal at the beginning was to simply elevate the look and feel of our website, and we’ve certainly achieved that. Our members are very pleased with the results of the site.

Additionally, internally, our staff finds it easier to finish tasks regarding the site. We can do much more with the website now than we used to. Once we build up a little more history with the new site, I’ll have more quantitative metrics.

How did Mekanic perform from a project management standpoint?

They’re excellent in this regard. Basecamp supports our collaboration; during development, both teams when on and posted things to help keep track of tasks and assignement. It also helped organize bugs, changes, and issues right after we launched the site.

What did you find most impressive about them?

Rather than host the website themselves, Mekanic advised us that we should find another vendor for this task, so our eggs wouldn’t all be in the same basket.  They made the transition to this other vendor very simple at the end of our development.

Their communication is excellent, as is their attention to detail. As a team, we felt that they took the time necessary to understand both our organization and what we were trying to achieve. Mekanic elevated our vision for the site, taking it to a place we hadn’t dreamed of. They knocked it out of the park.

Are there any areas they could improve?

No, there are not. We’d work with them again in the future, as we’re very happy with their work. Our staff is very inexperienced when it came to website redesign, and Mekanic understands that; they guide us along the way from milestone to milestone. This kind of attention is very helpful.

Do you have any advice for potential customers?

Communication is key. As long as you know what you want and have vision, Mekanic is great at bringing that vision to life. They ask the right questions and walk us through the process of coming up with a solution.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development and communications at CivicWell, formerly known as the Local Government Commission. We’re a 40-year-old nonprofit organization that focuses on the smart growth industry. Our key areas are energy, water, community design, and climate change. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We were reimagining our organization’s next chapter. For 40 years, people thought we were a local government entity due to our former name. We wanted to rebrand our name and story, and we were also looking to refresh our website and build new marketing collateral. 

SOLUTION

What was the scope of their involvement?

Initially, Mekanic spent a lot of time interviewing our staff and stakeholders and working with us to go through different name options. We narrowed them down to two choices, sought board approval, and moved forward from there. 

Mekanic then executed the rest of the project. They created a new logo for our nonprofit and built branding assets. They also developed our WordPress website from scratch, which they finished three weeks ago. Their team is currently working on our 40th-anniversary video, a 1–2 minute live-action film. They’ve handled the entire production process. 

What is the team composition?

I’ve worked with Erik (Co-Founder & CEO), Tiffany (Senior Engagement Manager), Michele (Engagement Manager), a designer, a web designer, and a web developer. 

How did you come to work with Mekanic?

We conducted a nationwide RFP and identified what we wanted to get done. We interviewed 10 firms across the country and decided Mekanic was the best fit for the project. 

Mekanic provided great examples of the clients they worked with, which resonated with us. We felt a lot of their work was very fresh, which fit us because we wanted a modern and innovative approach to our story. They were the right tone for our organization, and their designs fit our audience. All those things made us decide to work with them. 

How much have you invested with them?

We’ve spent roughly $55,000.

What is the status of this engagement?

We’ve been working together since February 2021, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve just relaunched our brand, and the feedback has been incredibly positive. We’ve been concerned since we’re doing a total shift in our name — however, thanks to Mekanic, our new name resonates with our audience. 

How did Mekanic perform from a project management standpoint?

Mekanic has been great at project management. I’ve been working with similar vendors for the past 20 years, and they’re one of the best I’ve ever worked with. We collaborate through Basecamp, Slack, phone calls, and Zoom meetings. 

What did you find most impressive about them?

Mekanic really tries to know the client — they ask questions from all angles and study the collateral we provide. They listen to our team, so they understand us and our audience.

Mekanic’s team is great and easy to work with. They are receptive, on top of things, and flexible.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Understand what you’re trying to accomplish and articulate that. That will help them synthesize the most important thing for you. 

BACKGROUND

Introduce your business and what you do there.

I am the chief operating and strategic officer for The Housing Collective. We are a backbone organization for the work to end homelessness and increase affordable housing opportunities for those in western Connecticut. I oversee the internal operation of the organization and ensure they’re in line with our strategic framework, mission, and vision. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We brought in Mekanic to conduct a complete rebrand for our company. 

SOLUTION

What was the scope of their involvement?

Mekanic refreshed our branding and marketing strategy. We started with exploratory conversations with key staff members and then moved into talks with broader stakeholder groups, including our Board of Partners, to understand our organization and mission. They then redid our marketing assets, including our website and digital and printed materials. They helped us purchase corporate assets as part of that process, including stationery and business cards. 

What is the team composition?

We interfaced with 7–8 teammates from Mekanic, including Sarah (Senior Strategist), Michele (Engagement Manager), their CEO, COO, artistic director, and art team members. 

How did you come to work with Mekanic?

We put out an RFP and reached out to several companies that submitted proposals. Mekanic’s proposal was competitively priced and provided a breadth of services — we also liked their visual identity and wanted to brand similar to it. So, we hired them. 

How much have you invested with them?

We’ve invested just under $70,000 with Mekanic. 

What is the status of this engagement?

Our engagement with Mekanic began in October 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Mekanic delivered a brand that balanced the different aspects of our organization and represented all our priorities and stakeholders. Our communication strategy is accessible and approachable for a wide variety of audiences. We’ve received a lot of positive feedback from all of our partners and our internal team — they like the new branding. Our staff feels that Mekanic completely captures who we are and what we do. 

How did Mekanic perform from a project management standpoint?

Mekanic had great project management — they were nimble and flexible with the project while still sticking to our strict deadlines. They also ensured we stayed on task because we had an expedited timeline. We communicated via Bascampe, emails, phone calls, and Zoom calls; we shared documentation in Google Docs.  

What did you find most impressive about them?

Mekanic intuitively understood the nuances of our organization — we’re not just a service provider; we’re an entity that represents multiple coalitions and partners. Their team was creative and responsive to our needs. They delivered what we needed when we needed it — they completely nailed our project. 

Are there any areas they could improve?

I can’t think of anything for Mekanic to improve. 

Do you have any advice for potential customers

I’d advise customers to lean into Mekanic’s strength in project management — their team is excellent at getting projects to the finish line. If customers can deliver what Mekanic needs to finish a project, they’ll keep projects on track. 

BACKGROUND

Introduce your business and what you do there.

I am the owner, founder, and executive chef in a performance nutrition catering company. I also run a more traditional catering business alongside this.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We needed to update our brand and have a more professionally made website. We hired Mekanic to perform a full website redesign as well as update all of our digital creative assets. 

SOLUTION

What was the scope of their involvement?

Mekanic redesigned icons to help change the way we engage with some of our clientele online. We went through a couple of iterations for the logo to refine the design and make it more sophisticated. Seeing as we were having trouble co-branding our two catering companies, the team created mockups where the two brands shared one logo space. 

Mekanic designed our digital and printed collateral as well. We turned to them for the conceptualization and development of our email campaigns, from writing the content down to targeting the market. Their team also created a schedule or framework for our social media posts to help create more cadence and cohesiveness between our two brands. 

Apart from those, Mekanic redeveloped and redesigned our website, creating a landing page with a video in it, building a menu feature, and tying the whole structure into our Shopify marketplace. 

What is the team composition?

We worked with seven people throughout the course of the partnership. 

How did you come to work with Mekanic?

We were both members of an entrepreneur group. Eric (Co-Founder & CEO) and I actually joined at the same time and were at the introductory dinner together.

How much have you invested with them?

We spent around $75,000.

What is the status of this engagement?

We started talking in June 2020 but our contract was formally started in September 2020. Mekanic completed the bulk of the work in May 2021, but we currently have them on retainer. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We all enjoyed working with Mekanic and we were happy with the way their output truly represented our brand. Even though the timelines weren’t always ideal — since we had to balance running the business and devolving our marketing program at the same time — they were willing to pick up tasks at the last minute to help us get to the finish line. Mekanic understood the real-world implications of what we did and was pretty resourceful when it came to helping us meet the deadline. 

How did Mekanic perform from a project management standpoint?

They performed as well as could be expected in this regard. We did a weekly virtual check-in over Zoom.

What did you find most impressive about them?

We were very impressed with Mekanic’s ability to prioritize our needs. The whole team treated the project with a great level of care even though we were not their biggest client. They always made sure that we felt very important and that their full attention was on us. 

Are there any areas they could improve?

No, I can’t name anything off the top of my head. At one point, we did feel like there were too many people on the project or on the calls with us, so we arranged to have their project manager distill the information to the other members instead. That issue was easily addressed. 

Do you have any advice for potential customers?

Make sure that your requests and vision are ready prior to engaging the team. Having clear and concise directions also helps Mekanic greatly. 

BACKGROUND

Introduce your business and what you do there.

I’m the managing shareholder of a public accounting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We wanted to update our website along with a branding campaign.

SOLUTION

What was the scope of their involvement?

Mekanic organized the process of the website renovation to make it successful. They first talked to our staff members, clients, and other people in the community to find out what they thought of our firm and services so they could make a genuine brand that truly represented what we’re about. After that, they took that information and created content like a logo and pictures that we could use on our website and other branded materials.

They’re currently working on the development of our website, which they previously designed.

What is the team composition?

We’ve been working with Tiffany (Senior Engagement Manager), Darryl (Creative Director), Sarah (Senior Strategist), and Alex (COO).

How did you come to work with Mekanic?

We were looking for someone who could design our logo and website, and I found Mekanic online. I went through their website and saw their portfolios, and selected them because they were involved in the Chamber of Commerce, which matched many things about our business.

What is the status of this engagement?

We’ve been working together since September 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback from our staff members has been great. Mekanic also did office signage for us, which sealed the way we look, and that's essential for us too. They’re a creative team that is also organized and businesslike about their approach to the project — working with someone with the same level of professionalism is what we were looking for. 

How did Mekanic perform from a project management standpoint?

They perform well in terms of communication and hitting deadlines — they listen to us and make modifications whenever we’re not entirely satisfied with something.

What did you find most impressive about them?

They can be creative through an organized and collaborative approach, which is outstanding. Their professionalism and the fact that they’re genuine are also important — they found out what we are as a company.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’ve met every expectation I can think of.

Any advice for potential customers?

Talk to them and follow their lead.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for NIGP, a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

One of the core events that we put on every year is our annual conference, NIGP Forum, which is a big revenue driver for our organization. It is also an opportunity to engage our members most effectively. In the past when we’ve held these conferences, our staff is heavily involved in planning and execution. Given that, we engaged Mekanic to provide an outside perspective, conduct interviews, and do more thorough research on our attendees.

SOLUTION

What was the scope of their involvement?

Mekanic specifically focused on the experience that we provide our attendees and the value of Forum. This event made a huge difference in our customer experience, so we wanted them to help us research and understand our members, exhibitors, volunteers, staff, and all other stakeholders that make Forum happen. 

Our two biggest audiences were the members who bought our tickets and our exhibitors. I wanted the exhibitors to interact with our members, so we needed to optimize the event primarily for those two core audiences. 

Since that engagement, Mekanic has been doing all of our campaign work for NIGP Forum and I’ve also been hiring them for other campaign work for the organization.

What is the team composition?

I mainly interact with Tiffany (Senior Engagement Manager), and we have a good relationship with Erik and Katie (Co-Founders & CEOs). I also work with Alex (Chief Operations Officer). Meanwhile, the overall team composition varies depending on the project. When we do Forum planning, 5–6 people typically work on it, including a project manager, a copywriter, and designers.

How did you come to work with Mekanic?

Mekanic was recommended to me when I was leading our website redesign project, so I invited them to bid for that. However, our website project was extremely complex, and I wound up hiring another agency; Mekanic didn’t have the expertise in the CMS platform that we used.

Even though we didn’t hire them for that website project, I liked their enthusiasm and authenticity as an agency and team. They clearly wanted our business, and they’ve maintained that same level of enthusiasm. On top of that, they have a really diverse team of people and they bring good energy and deliver what they say they will.

How much have you invested with them?

In total, we’ve spent about $140,000 with Mekanic to date.

What is the status of this engagement?

The partnership began in August 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Mekanic has been a great partner. When they helped us on our first Forum campaign back in 2020, the COVID-19 pandemic hit. We suddenly had to do things virtually. Technically, they were done with the project when the fallout from the pandemic hit us, Mekanic had delivered all the creative outputs that we needed. The Mekanic team came back to us and worked with us to update the collateral, giving us  free working hours.

On top of the savings Mekanic provided, our 2020 Forum was our highest record in terms of attendance. Our goal was to get 1,200 attendees, and we ended up getting 1,700.

Our members have said that our new marketing looks great. I attribute that largely to Mekanic. They’ve been true partners and helped us wildly exceed all of our key metrics.

I’ve been truly pleased with their work and the amount of care and attention that we receive. As a result, I continue to provide them with more work.

How did Mekanic perform from a project management standpoint?

roject management is one of Mekanic’s key strengths. Tiffany always makes sure that everything gets done. We’ve never had any issues with timelines or deliverables. Even when we move up our deadlines, they always meet our needs, which helps me tremendously in keeping my team accountable and in keeping the project on track.

To communicate, we normally use email. Mekanic uses Basecamp as their project management platform, and our team uses it depending on where we are on our projects. When we’re in the middle of planning, we meet weekly or biweekly via Zoom meetings.

To sum up, we’ve had a great rapport right from the get-go — I know what I want, I know what they’re good at, and they come to me with great ideas.

What did you find most impressive about them?

Mekanic has a strong portfolio, and they’ve done great work for many other clients, so I feel I’m in good hands. They have a very diverse team of people who bring unique viewpoints that impact their work.

Are there any areas they could improve?

No, there aren't any.

Do you have any advice for potential customers?

Have clear expectations and understand Mekanic's core competencies as an agency. Know what they’re good at, and determine what you need. Then, make sure that you have the right communication infrastructure in place.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and VP of public policy for the Alexandria Chamber of Commerce. We’re a membership organization that helps businesses by advocating on their behalf and doing networking events so they can connect with each other.

Our focus is on promoting a strong business community in Alexandria. We partner with other organizations in the region to help facilitate a thriving business community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We’re a staff of five so we have the core areas covered but struggled with communications, website design, graphic design, and things of that nature. Over the years we had outsourced those efforts to different members. Mekanic came in an offered to help us with our design efforts.

SOLUTION

What was the scope of their involvement?

They've been helping us with marketing materials for years. In 2019, they oversaw our latest branding update. This included a new website, logo redesign, tagline, marketing copy, and guidance around social media posts.

What is the team composition?

Erik (Co-Founder & CEO) is on our board but our day-to-day interaction is with Sarah (Senior Strategist). She’s been instrumental in managing the overall project. Erik and Alex (Partner & Chief Business Officer) have been a part of the strategy and pieces of it. Nathan (Designer) is our designer. Tiffany (Senior Engagement Manager) keeps everything running and organized, we talk with her on an ongoing basis.

How did you come to work with Mekanic?

They are members of the Chamber.

What is the status of this engagement?

The ongoing engagement started in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our rebranding, we’ve seen increases in institution memberships and social media engagement. We’ve also seen a higher number of businesses partner with us, which we attribute to the new marketing language.

How did Mekanic perform from a project management standpoint?

They’re fantastic. Mekanic meets deadlines. They always manage to fit us in and help us out no matter what we’re asking of them. Their team communicates well and ahead of time. If a deadline doesn’t have a hard date, they’ll notify us if they need more time to figure out X, Y, and Z. We have sponsors who come in at the last second and try to get on a poster; Mekanic has always completed everything on time even when given last-minute changes.

What did you find most impressive about them?

Mekanic thinks outside of the box and tries to come up with something that’ll be a real game-changer for what we’re doing. They make sure our project deliverables are cutting-edge and the best. They always produce something that stands out and is different from the rest.

They don’t go with the status quo; they’re always challenging what more can be done in different ways. It’s awesome to know that if we have a question or get stuck, we can bounce ideas off of them or think through things.

Are there any areas they could improve?

I can’t articulate anything at this time.

Do you have any advice for potential customers?

Be open to their creativity and ability to take you in directions you may be hesitant to go down because they’re not traditional. When you commit and go on the journey with them, they give plenty of opportunity for feedback. They give you options. It’s important to trust them and go along with their process.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of business services at a nonprofit association serving the non-academic side of college campuses. We provide professional development, research, and benchmarking for the senior-level professionals in this industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mekanic?

We hired them to oversee our branding efforts.

SOLUTION

What was the scope of their involvement?

They oversaw survey forms, interviews, focus groups, and worked with 18-20% of our total membership. They also did a logo redesign, tagline, marketing copy, and guidance around social media posts. Finally, they did a rebranding and renaming of our annual conference, complete with PowerPoints and graphic design.

What is the team composition?

We work with six members of their team.

How did you come to work with Mekanic?

I believe they responded to our initial RFP, but I was onboarded around the same time, so I’m not entirely sure.

How much have you invested with them?

We spent $200,000.

What is the status of this engagement?

We started working together in August 2016, and we still have them on retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since our rebranding, we’ve seen increases in institution memberships and school engagement. We’ve also seen a higher number of business partners and sponsorships, which we attribute to the new language that we use for marketing purposes. More people are attending our annual conference than ever before and we’ve seen an increase in revenue year over year.

How did Mekanic perform from a project management standpoint?

They’re very responsive. Both parties are on the same page and keep track of the deadlines very efficiently. It’s fairly seamless.

What did you find most impressive about them?

They take ownership and have a genuine vested interest in seeing us succeed. They partner alongside us, understand the industry, and help us bring solutions to life that ultimately better us as an organization.

Are there any areas they could improve?

At times our marketing language can be superfluous and doesn’t really say much. That area could stand to be improved.

Do you have any advice for potential customers?

It’s okay to push back on graphic design or language they propose. They are good listeners, and sometimes it takes multiple iterations to reach an outcome that you’re both happy with.