MEIRA

BACKGROUND

Please describe your company and your position there.

Development Director at a non-profit digital Spanish newsroom in North Carolina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity, and what were your goals?

We needed to better understand how to manage our audience and newsletters through Mailchimp, to improve user engagement, increase open rates and offer better a better overall email experience for our readers.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were certified on all accounts, spoke Spanish, and were willing and able to assist us with technical tasks along our journey.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

First we had a couple of sessions in which Meira learned about our needs, current knowledge, and exactly what we wanted out of our time with them. This helped us define key deliverables: a clean audience list, training documents with instructions on processes we were specifically interested in, and two newsletter templates. In addition, they took care of all resetting configurations on the site, authenticating our domain, and other technical tasks.

How many people from the vendor's team worked with you, and what were their positions?

Two people, one was the founder, the other was a specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No measure outcomes yet as we just finished, but our audience list is much much easier to manage now and we all have a clear understanding of how subscribers to different newsletters feed into the list. We would have liked for our newsletter templates to be more unique and brand specific.

Describe their project management style, including communication tools and timeliness.

Very approachable, very reliable, very timely. We used Trello to manage tasks and communicate, and that worked very effectively.

What did you find most impressive or unique about this company?

They are incredibly organized and follow-through is remarkable. They were able to answer all of our very specific questions as we tried new things we learned on our own.

Are there any areas for improvement or something they could have done differently?

I think it would have been helpful to squeeze in a few tasks between trainings, to make sure the learnings were sticking.

BACKGROUND

Please describe your company and your position there.

CHARGE Energy Branding is an events and business intelligence company, serving the global energy market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity, and what were your goals?

We were struggling to optimize our use of MailChimp as an EMS tool. We had major issues with email delivery, audience management and consistency across our marketing campaigns. We reached out to Meira to help us with all three areas and ensure that our business is best placed for rapid growth in lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

While other companies suggested purchasing a MailChimp Audit from them as a first step, Meira conducted the audit outright before our first call, and provided a full project brief with solutions in our first call.

I was surprised by how easy it was to work them, and that they were not trying to lure us into buying an unnecessary audit, and that they were able to simply lay out the steps they could take to overcome our problems.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project had three phases. The first saw Meira complete our account configuration and domain authentication, an issue that our previous DNS provider had been unable to solve.

Next, Meira oversaw a complete redesign of our audience structure and data management processes. Our system was outdated, complex and prone to errors, so having them on board to configure everything to align with our growth strategy was invaluable.

Finally, Meira created some professional email templates for us. This is valuable because now we can be confident about the consistency of our email marketing right across all campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Two. Carlos as the project manager, and Joaquim on execution. I understand that they also had other members of the design team involved but I did not meet them directly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The whole project was a big success. Importantly, Carlos and Joaquim were always on hand to answer additional questions and were not difficult when the project became much more complex mid-way through. They were always prompt, flexible and professional. Exceptional service.

How effective was the workflow between your team and theirs?

We had regular virtual meetings and everything was super transparent. Importantly, Carlo's was always super responsive to our questions and needs.

What did you find most impressive or unique about this company?

We were impressed with how responsive, professional, and diligent they were.. Other companies we spoke to were dismissive of our needs and approach, whereas Carlos's was keen to understand exactly how our business works, so he could identify and build solutions to meet our needs.

Are there any areas for improvement or something they could have done differently?

Nothing... really well done! :)

BACKGROUND

Please describe your company and your position there.

I am a project coordinator for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

We needed to optimize the use of the Marketing platform, especially with regard to Email marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a well-rated provider by Mail Chimp.

Describe the project in detail and walk through the stages of the project.

The project consisted of the following: .

• - Diagnosis of our email marketing operation using the MailChimp platform.
• -. Correct configuration of our services on the platform.
• -. Training in the use of the platform.
• -. Preparation of subscription forms for our products.
• -. Advice on the best practices of Email Marketing.

How many resources from the vendor's team worked with you, and what were their positions?

A provider resource. He was the CEO of the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Failures were detected in the configuration of our account that immediately improved our email delivery rate. We develop new Subscription forms that allow us to improve the control of our audiences. We rethink what concerns the design of our Emails, which improved their opening rate.

How effective was the workflow between your team and theirs?

The work flow was excellent, an adequate coordination was made to our needs, fully complying with our requirements.

What did you find most impressive or unique about this company?

It seems to me that the expertise in the subject and the transparency in the communication was impeccable, it will also include that the support material provided is of great value to continue improving our service.

Are there any areas for improvement or something they could have done differently?

Regarding my expectations, everything was excellent.

BACKGROUND

Please describe your company and your position there.

Flex Energy is an argentinian start up company that provides energy solutions based on photovoltaic technology. We sell and install solar panel centrals to residential, rural and industrial costumers around all the country. I work there as a comercial analyst.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

At the beginig we worked together to set our image, brand and web site. After that we started working on a digital campaing to advertise our main products and get leads.

What were your goals for this project?

We wanted to get as many leads as we could so we could turn them into sales.

SOLUTION

How did you select this vendor?

Our CEO had already been working with Meira Productivity in two other projects and was very happy with the results.

Describe the scope of their work in detail.

Meira productivity first tried to understand our products and our goals for the campaing. When the campaing was working they constalntly offered us ways to improve it and get better results.

What was the team composition?

The team was mainly formed by Carlos Meira and me, and we consulted with my superiors when we needed to do big changes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In less than a year we registered over 3.000 leads, wich got us sales over usd 60.000. The ROMI rate was 6,2.

How effective was the workflow between your team and theirs?

We had direct contact with Carlos Meira who is the company's CEO, who came personaly every month to our office to give us a report of how te campaing was working. Every issue was solved immediatley and we had the most respectful relationship. We used Trello to organize the on going tasks.

What did you find most impressive about this company?

They had great knowledge of how to approach the campaing and a lot of experience with all the tools we needed to make it work. They made always innovative proposals so we could improve our performance.

Are there any areas for improvement?

We were very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am Global Head of Institutional Communications. The company is a citrus company, leader in production and commercialization of fruits in the Southern Hemisphere, operating in 5 countries and with over 13% of market-share in lemon counter-season.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

We were looking to have a diagnose of the current status of our digital properties.

What were your goals for this project?

We wanted to identifying risk management issues as well as to find new opportunities for a more effective communication to our audiences.

SOLUTION

How did you select this vendor?

We had already work with the agency in previous projects and were familirized with their delivery in this kind of projects.

Describe the scope of their work in detail.

- Defining the project scope. - Understanding the current status of all digital properties. - Implementing changes in governance and functionality of this properties. - Analzying performance metrics in each property. - Developing a final report with metrics and recommendations.

What was the team composition?

I worked closely with the owner of the firm and the account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very satisfied with the outcome, they helped us see a lot of week points in the way we use to manage our channels. Now we have a more clear starting point to face a new stage of our communication plan.

How effective was the workflow between your team and theirs?

It was very effective. They had a very good time management and were able to fulfill all the items in the scope of the project. Both the owner and the account manager were personally involved in the execution of the project and committed to get it done.

What did you find most impressive about this company?

Broad knowledge of technolgies and platforms. Good delivery. Both the owner and the account manager were personally involved in the execution of the project and committed to get it done.

Are there any areas for improvement?

We are satisfied with the outcome.

BACKGROUND

Please describe your company and your position there.

I am the Sales Director at Cinepolis in Argentina. Cinépolis is one of the largest movie exhibitors worldwide. Cinépolis recently acquired the operation of Village Cinemas in Argentina

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

We hire Meira Productivity in 2014 and since then is the marketing agency for MovieClub. MovieClub is a subscription program with more than 60.000 paid members. A MovieClub member has 2 movie tickets on a monthly basis plus a special discount to get additional tickets, special discounts at the Candy Store and free invitations to Avant Premieres among other benefits.

What were your goals for this project?

We need to increase the number of members of this program generating additional revenue for our business. The marketing execution of MovieClub is intense: a dynamic website with more than 200.000 visitors each month, email marketing campaigns to our members and a fan page with more than 60.000 followers. Meira Productivity delivers an average of 90 different designs for offline and online actions and also execute the whole marketing plan for MovieClub

SOLUTION

How did you select this vendor?

We interviewed different companies and selected Meira Productivity. They offered and still do a complete array of services including web development and maintenance, email marketing, content and social media marketing and support for all our marketing operations

Describe the scope of their work in detail.

• Email Marketing: design of responsive templates, sending of each campaign plus the reporting.
• Digital Campaign: development, execution and optimization of paid campaigns (Facebook Ads, Instagram Ads and Google Ads).
• Web Design and maintenance: weekly updates. Includes hosting services.
• Social Media Management: content production and design for weekly updates in Facebook, Instagram and YouTube.
• Apps development: Meira Productivity has developed special applications in order to improve the performance of our marketing executions.
• Reporting: delivery of a monthly report plus a digital dashboard with online data from all our digital properties (website, landings, email marketing, social media channels and digital advertising).

What was the team composition?

The team includes: 1 Account Director, 1 Account Manager, 1 Creative Director, 2 Designers, 1 Content Producer, 1 Community Manager and 1 Planner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Since 2014 MovieClub has grown 8x times recently achieving 60.000 paid members. 30% of these members comes from the direct execution that we do with the agency and 70% comes from alliances with third parties.
• The website has grown 6x times.
• Email Marketing consistently generates 12% of the traffic of our site.
• Meira Productivity also launched our social media channels with more than 60k followers in Facebook and more than 8k in Instagram (and growing).
• We run 2 o 3 times a year a reactivation campaign for former members of MovieClub. Each campaign developed by Meira Productivity adds an average of 1k members. And the turnover generated in each campaign is equivalent to more than 12 months of the agency's cost. So, the ROI is incredibly high.

How effective was the workflow between your team and theirs?

The communication is very efficient. We use Trello to keep track of all the activities. We have a weekly meeting to go over briefs. And also, a monthly meeting to see results of our campaigns.

What did you find most impressive about this company?

They are much more than a provider of marketing services, they are a true partner to our business. They understand the business of MovieClub, and they present ideas to foster the grow of this business unit.

Are there any areas for improvement?

We are absolutely satisfied with Meria Prod work

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of the Development and Communication Office of a boarding bilingual school in Argentina with two sites, one in the southern part of Buenos Aires and the other one in the northern part.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

Digital Marketing Campaigns for awareness and admissions.

What were your goals for this project?

We wanted to increase the number of students.

SOLUTION

How did you select this vendor?

He was recommended by other school authorities

Describe the project in detail.

The vendor implemented a marketing digital campaign for both sites. He also implemented mailchimp for our communications.

He design the campaign strategy, designed the pieces of communications and supported us every step of the way according to the guidelines we gave the agency. He reported results once a month but was helping us on a daily basis.

What was the team composition?

He deal directly with the owner of the company supported by a team of different persons.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With this camping we first increase the traffic of our website. We have also increased inquires more than 100%. We increased our number of students by 2 per month.

How effective was the workflow between your team and theirs?

It is very easy to communicate with the vendor, and he answers our requirements very quickly and correctly. He is always willing to help and improve the results, this helped us to have very personal and fluent communication.

What did you find most impressive about this company?

We were surprised to learn so much about digital marketing and his knowledge on the subject. But impresses me more is that he is always available and he strives to find solutions to whatever problem arises. He responds extremely well.

Are there any areas for improvement?

Not for now.

BACKGROUND

Please describe your company and your position there.

I am the Admissions Director at one of the most important private universities in Argentina.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

We hire Meira Productivity twice: the first time for a short period of time in 2016, and then again in 2018 and since then is our agency of record for the digital campaigns we manage for the University, always related to the Admissions process. The agency has – so far – produced positioning campaigns and demand generation campaigns

What were your goals for this project?

From a positioning point of view, we wanted to foster our digital footprint and specially we wanted to increase the traffic to the Admissions section of our site. Also, we provide support to our business’s units creating campaigns for specific careers

SOLUTION

How did you select this vendor?

We interviewed different companies and selected Meira Productivity due to their expertise in the Education Sector. They had very good credentials in terms of positive results with other education institutions

Describe the scope of their work in detail.

• Digital Campaign: run a campaign generating new traffic to our site, improving the positioning of the University in the digital space.

What was the team composition?

The team includes: 1 Account Director, 1 Creative Director, 1 Designer and 1 Planner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Sessions of Admissions section grew 78% YOY (September 2019), while in the same period the traffic for all the site of the University grew just 19% YOY. So, we grew 4x times faster than the rest of the site.

• This was driven by a digital campaign using mainly Google Ads (Search and Display) with an average of 7 million impressions by month.

• Clicks in the campaign grew 1819% YOY

How effective was the workflow between your team and theirs?

The workflow with the agency is very good. We use Trello to keep track of all the activities. And in a monthly meeting we review the results of our campaigns and suggest improvements

What did you find most impressive about this company?

Meira has a proven experience in understanding the Educational market, which is very particular. They adapt quickly to the needs of the client and is always very attentive.

Are there any areas for improvement?

Targeting the audience is were we are working now

BACKGROUND

Please describe your company and your position there.

I am the General Manager at Aeration Argentina SA, a company that designs, builds and operates Water and Wastewater Treatment Plants. We also sell equipment related to the business. We service Municipal and Industrial clients, mainly in Argentina and South Cone. I supervise Commercial and Marketing strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Meira Productivity?

Aeration Argentina wanted to develop a Marketing strategy that would enhance both branding image and prospect. We had an old web page and we weren't running any marketing actions.

What were your goals for this project?

We wanted our name to be known by potential clients, and increase number of valuable prospects and inquiries.

SOLUTION

How did you select this vendor?

We interviewed two companies and received their proposal. We selected Meira Productivity because of the responsibility shown and their experience with cases similar to ours.

Describe the scope of their work in detail.

We started with some meetings in order to understand our business and agree the strategy to be used. Afterwards there were more meetings with other people of our staff. A series of digital actions were performed on a routine basis. We met monthly in order to review the results and agree the actions for teh following period.

What was the team composition?

I've worked directly with the owner. I don't know the team composition, but I know several people are involved in the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to develop the company image and digital resources such as brochures, ppt, banners, etc. We increased web traffic by 31%, LinkedIn views from none to +2300, Google My Business views from 2000 to +12000. We also increased our email base from 700 to 4400 and achieved 25-30% open rate consistently every month.

How effective was the workflow between your team and theirs?

The communication was excellent, we used different tools such as wapp, email and phone to communicate, and we used Trello to keep track of the activities. We also had monthly meetings.

What did you find most impressive about this company?

They showed a lot of knowledge and experience and respected our priorities and points of view.

Are there any areas for improvement?

Our experience was really good. Although the monthly cost was higher than our budget, it was worth the effort.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager at SAESA, a natural gas and electricity trading company in Argentina.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Meira Productivity?

We needed a partner to increase our brand awareness and run digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

We gave Meira Productivity some marketing objectives, and they built their plan around those. They built a new website from scratch and integrated it with various social media platforms to increase customer engagement. They made an awareness campaign that focused on our services and what we can offer the market. Most of the campaigns are meant to increase leads and introduce clients into our pipeline and make the sales process more efficient. We've also had them develop an email template to send to customers and prospective clients.

What is the team composition?

We have one main point of contact but have worked with up to three people.

How did you come to work with Meira Productivity?

One of our shareholders knew them.

How much have you invested with them?

We spend about 67,500 (approximately $1,500 USD) Argentine pesos in total per month.

What is the status of this engagement?

We partnered in March 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a good relationship with them, and we’re satisfied with their work. Lead generation, customer engagement, and email open rates have all increased since partnering with Meira Productivity. We have an organic increase of social media followers of about 2%—3% every month.

How did Meira Productivity perform from a project management standpoint?

They’re professional and manage time well. They’re proactive and keep us on track, making sure we meet deadlines. The team is easy to contact and work with, almost always achieving our goals.

What did you find most impressive about them?

They put a lot of energy into our projects and pay attention to details, always looking for ways to improve their work.

Are there any areas they could improve?

They come up with lots of ideas, but it can be hard to change their mind if it’s something we don’t want. They could be more flexible in that regard.

Do you have any advice for future clients of theirs?

Meet with them and determine if they’re a good fit for your project. If so, work together to define the best approach.