PPC Account Management for Urgent Care ProviderFeatured Review
- Pay Per Click
- $1,000,000 to $9,999,999
- Dec. 2020 - Ongoing
- Willing to Refer
“Megethos brings plenty of industry knowledge to our team.”
- 1,001-5,000 Employees
- Phone Interview
Megethos provides PPC services for an urgent care provider. The team has revamped the company’s ad account and campaigns. They also help them with budgeting and reporting; their resources also create ad copy.
The company has lowered their cost-per-acquisition rate by 50% between 2020–2021, doubling their returns on every ad dollar. Megethos ensures that the campaigns are sufficiently funded and that they meet deadlines. The team shows genuine care about the client’s business and provides great insights.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the SEM manager for an urgent care system spanning the US and some major hospitals in California, New York, and other locations. My primary responsibilities include managing our paid search channels.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Megethos?
We hired Megethos for their PPC services. We transitioned to them from a previous agency.
What was the scope of their involvement?
We first engaged Megethos, my primary objective was to ensure they had all the tools they needed to access our account. The first thing they did after that was audit our account from top to bottom. The team gave us recommendations, and we made major changes to our account. They utilized many first-party data and dove deep into the weeds to fix some problems, such as inconsistent audience targeting.
To elaborate, we were seeing incredible growth at that time. However, our performance wasn’t up to the level that we wanted because of the original campaign set up by our previous provider. As a result, our teams strategized with Megethos and restructured the entire account. We took what we learned from the previous one and rebuilt everything from the ground up.
Currently, Megethos works on presenting reports to us on a monthly, weekly, and ad hoc basis. These reports showcase everything we’ve done for the month, including key highlights, performance metrics, and the next steps we can take. On top of that, the team also works on our budgeting needs. A big portion of our work goes into ensuring that everything is optimized and that our campaigns are getting sufficient funding.
Moreover, Megethos creates dashboards for us on an ad hoc basis. We can access these dashboards 24/7, and they pull data directly from Google. The team also serves as our one-stop shop for any analysis we may do on our side. I then deliver all their insights to our internal team.
Further, the team helps us with creating ad copy. They provide suggestions and give their recommendations on best practices. If any copy gets flagged, they tell us about it and give us insights into why the copy is flagged. They also check for any similarities across various copy pieces and offer change suggestions to fix issues. Megethos also creates various assets for us, such as display ads.
What is the team composition?
The team composition has fluctuated a bit over time, but we generally work with 5–6 people from Megethos. We interface regularly with their CEO, director, and senior analyst. A project manager is also involved in the engagement. Another person helps out on the backend side of things.
How did you come to work with Megethos?
Our VP found Megethos. She was searching for a new PPC agency, and we had many agencies on the table. She then set up meetings with me and those teams. After hearing about Megethos’ proposal and seeing their audit’s results, we came to the decision that their methods were more cohesive than others.
Moreover, I knew many bigger agencies that talked about high-level things, but Megethos was more specific on the things we could do together. They offered actionable tasks that we could do with our account. As a result, we gained more clarity and they earned our trust. That was how we started working together.
How much have you invested with them?
We’ve invested around $3 million to $5 million.
What is the status of this engagement?
We started working with Megethos in December 2020, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
One of the things we truly value is efficiency, and being in the healthcare industry, one of our primary success metrics is the cost-per-booking rate or the cost to gain one person on our website. Comparing Q4 of 2020 versus Q4 of 2021, our cost-per-booking rate has been reduced by more than 50%. That’s incredible — it means we’re doubling our return for every single dollar we spend.
How did Megethos perform from a project management standpoint?
Megethos has met every single deadline we’ve set. Depending on prioritization and bandwidth, there might have been some fluctuations in their performance. However, these are major projects, and they’ve met every major deadline with flying colors. Apart from that, they also ensure that we have time to review their work and that I’m in the loop to approve their outputs. Simply put, they’re highly communicative and flexible. In terms of budgeting, Megethos is extremely efficient and knowledgeable when it comes to managing our dollars.
For tools, everything is done through Google Suite. We also use Slack as our primary communication method. We have weekly and ad hoc calls with them. Overall, we’ve never lacked in communication. Our team is fully remote, and Megethos works flexibly with that.
What did you find most impressive about them?
Megethos brings plenty of industry knowledge to our team. They’re great at communicating what’s valuable to us while filtering out what’s not as valuable. Other agencies go over huge metrics with graphs and numbers to executives that have no ideas what they mean. By contrast, Megethos is good at going over specific details and technical aspects when they talk to me and our company director. They’re also good at speaking about high-level goals when required.
Beyond that, the Megethos team gives plenty of great recommendations based on their experience with their other clients. They tell us what has worked successfully for their other customers and ask us if we want to do it, too. That’s one of the biggest things they bring to the table.
Furthermore, other teams don’t show as much consistency as Megethos does. Over time, teams get comfortable, and once people get comfortable, deadlines are sometimes missed. That’s fine at first, but it’s not okay when it becomes a pattern. Luckily, Megethos has been truly consistent. Even after working with them for over a year, it still feels like it’s our first week of working with them in terms of consistency.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Don’t be afraid to overcommunicate with Megethos about your needs. The team does a lot of the heavy lifting; they have such a powerful auditing system and an in-depth view of your account — take that audit offer and go from there.
Their resources are also friendly, and that’s rare. They genuinely care about your business, while many other agencies don’t. Other teams will work for you, but they’ll stay within their scope of work. Meanwhile, Megethos will develop a real relationship with your team. They’ll work to understand your difficulties, and they’ll be on top of them. Overall, if you’re going to work with them, know that the engagement will get easier over time.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0