Medium Giant

BACKGROUND

Introduce your business and what you do there

I work for an urgent care facility with 24 locations in the Dallas-Fort Worth area. I'm the advertising coordinator at the home office in Coppell, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belo + Company?

Our overall goal was to boost our paid search advertising success, so that is mainly what Vertical Nerve manages for us. We could use outside assistance to maximize return and save us time and resources.

SOLUTION

What was the scope of their involvement?

Belo helps us with organic SEO best practices. They always send us backlink information or directory information that we can improve to help our overall search. They just do the pay-per-click and organic recommendations. 

They also set up and make changes to our Google+ profiles. If we have a new location opening, they will make sure that it is set up on the day of the opening. If we have any doctor changes, they will facilitate that as well.

How did you come to work with Belo + Company?

I was actually not part of the selection process, but I know that we have been working with them for several years. I started with the company about six months ago, so I wasn't part of that initial process.

How much have you invested with them?

I could not say an exact range, but probably more than $50,000 per year.

What is the status of this engagement?

We have worked with them for several years, and we have no plan to discontinue. We are very happy with our relationship with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Year-to-year, we do see an increase in patients. We cannot say that it comes directly from our paid search because we have so many other advertising efforts. I do not have any metrics for that, but I will say that we notice an increase in our conversions and our clicks.

What did you find most impressive about them?

Belo is very accommodating. When we have clinics that aren't performing as well as we would like or we need to boost awareness in a certain area, they're very good about giving us recommendations on where we should allocate that money for each clinic and how to do so.

They're also good about giving us a set budget, or we give them a set budget and they stay within that. They have touch points every month, we have a phone meeting every quarter, and we have a regular in-person meeting with them with the full team here. Belo is very accommodating and easily accessible.

They are very personable. They get back to us very fast, either by email or they will reach out to us by phone. They have a team that is very collaborative, so if one person does not know an answer, the other employee will. They have a very good relationship with us.

Are there any areas they could improve?

I honestly cannot think of anything.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of a software company based in Texas. We have about 11 employees and we provide workforce productivity solutions to public service organizations like emergency medical service operations, fire and police departments, 911 dispatch agencies, and hospitals. We're currently serving agencies in 46 U.S. states, Canada, and Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belo + Company?

I needed a reliable SEM partner to help grow lead generation through Google from an SEO and Google AdWords perspective. Online marketing is a key part of our business.

SOLUTION

What was the scope of their involvement?

They have provided organic SEO work and Google AdWords management for my company for the past year.

How did you come to work with Belo + Company?

I received their information from a contact and decided to work with them in 2014.

What is the status of this engagement?

The work is ongoing with no plans to stop.​​​​​​​

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Belo is a great outfit. They provide excellent customer service and a high return on investment. I highly recommend their SEO and SEM services because of the success they brought my company.

What did you find most impressive about them?

We went from primarily getting word of mouth leads to getting a lot of leads via Google search (ads and organic). I would recommend them for their results, customer service, costs, and sticking to project schedules. They are experts in Google PPC and organic SEO.