What was the scope of their involvement?
They created the website, and we provided the content. Initially, we worked with their development team who built the architecture of the website, went through a couple rounds of feedback, and then agreed on how to structure the information. The second phase was design, and more focused on the actual look of the website with the integration of our style guidelines and colors. During this phase of development, there was a coordinated platform where we could see their work in the progress, at that exact point in time as it was being built.
A major feature they created is a responsive website which we didn’t have in the past. It's very easy and intuitive to navigate for users, allowing for a non-expert audience to find the information well. It’s visually appealing and looks fresh, with high quality images, colors, and readable fonts. Again, we created things like videos and infographic content but they helped emphasize the work we had already produced, and make it more accessible.
Additional features include creating login accounts, so users can navigate on the surface of the website or sign-in which allows them greater access to information and download to full reports. It also allows us to track them. Another feature was the integration of social media; for example, you can select a piece of a sentence and pre-populated tweets or automatic social media icons will be facilitated.
What is the team dynamic?
Holly was our project manager, and we interacted with other individuals but she was always the one coordinating such.
How did you come to work with Mediablaze?
I came across them through a recommendation from another company, with whom we share a co-working space. I knew they had a nice website, and they pointed me to Mediablaze. We did interview other companies, but chose them because they presented their work in a very concrete manner from the process to the timeline. I liked the fact they seemed very hands on, rather than talking about strategy and branding which was something we didn’t really need. They were much more in tune with our development goals, and what we would need from them as a web agency.
How much have you invested with them?
We invested $80,000 for their services (£60,000).
What is the status of this engagement?
The project started in March 2017, and the engagement is ongoing. The website was delivered and went online in October, and they now remain responsible for its maintenance. We’re in touch for small fixes, support, and basic changes that might need to be made.