What was the scope of their involvement?
They were originally hired to support a Titanic exhibition. Since then, we've used them for media buying and a series of programmatic marketing campaigns. They also support general brand advertising and membership campaigns. They help us do media placements, media sponsorship, digital advertising, and social advertising. We handle PR internally and they help us make sure that we're hitting the correct audiences with our marketing.
We typically go to Media Place Partners with the content for each fiscal year. For the programmatic pieces, we know the target market and rely on them to do media plans. They create media sponsorships to ensure that we're aligning ourselves the right outlets in order to hit our goals. They’ll flow the campaign across digital and social channels as well.
What is the team composition?
We’re working with 4–5 team members. That includes account managers, a digital person, a social media person, as well as their finance people on billing.
How did you come to work with Media Place Partners?
Prior to my arrival, the Museum didn't have anyone in the marketing department. They were working on some initiatives with a marketing research firm, who recommended I work with Media Place Partners as our media buyer.
How much have you invested with them?
In terms of fees, we spend between $30,000–$40,000 on an annual basis. That’s separate from the approximately $300,000 in annual advertising spend. We have a set contract, but it fluctuates based on media sponsorships that they secure for us through the year.
What is the status of this engagement?
We started working together in 2012 and the engagement is ongoing.