What evidence can you share that demonstrates the impact of the engagement?
Last year, Bodyform was named as one of the top three most meaningful brands in the U.K. by a marketing magazine. Considering that all of our activity last year was focused on social and digital media, I really think that is an acknowledgment of the kind of work and status that Media Bounty helps us achieve.
How did Media Bounty perform from a project management standpoint?
Excellent, and I think that is probably one of the reasons we work so well together. My account manager is very organized and diligent in responding to deadlines. The team tracks all our campaigns on a weekly basis across a number of different key performance indicators (KPIs). We then have an all agency call each week where we discuss the KPIs, how the activity is performing against benchmarks, and if we need to make any changes.
Aside from the weekly calls, we communicate mostly by email—which is largely my preference. We will also meet in person as needed, and they always pick up the phone if there is a problem.
What did you find most impressive about them?
As a marketing manager, it's always amazing when you find people who are as passionate about your brand as you are, which is the case at Media Bounty. We have been working together for so long we have developed a kind of open, informal style of communication. If something is wrong we can discuss it easily, learn from it, and move on. This is a result of the passion they show for our brand.
Moreover, nothing is ever too much trouble for them. Regardless of the time of day, evening, or even on weekends, if we need to get something done I know that somebody will always be there to do it. You need to know that you’ve got that kind of support behind you when you work on social media, because if something went wrong on a Friday night and I couldn’t contact them until Monday, who knows what kind of damage could be done to the brand. It is good to have the confidence that you’ve good such a strong team behind you.
Do you have any advice for a potential customer?
I would say to be really open about what you want. They respond best to honest conversations. Don't keep your guard up and think you have to keep certain things back from them. Just be really transparent and make sure that—if you're passionate about your brand—you find a way to immerse them in everything your brand is about.