MD Marketing Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator

Describe what your company does in a single sentence.

Software Development and Staff Augmentation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MD Marketing Digital to accomplish?

• SEO improve our positioning.

SOLUTION

How did you find MD Marketing Digital?

Referral

Why did you select MD Marketing Digital over others?

Referred to me

How many teammates from MD Marketing Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement with MD Marketing spanned several months, with the primary objective of enhancing our website's search engine visibility, increasing organic traffic and improving our overall SEO ranking. The scope of work was comprehensive, covering various facets of SEO strategies tailored to our business needs.

• Keyword Research and Strategy: Identification and implementation of a targeted keyword strategy to improve our content's visibility. 
• On-Page SEO Optimization: Optimization of website content and meta tags to align with SEO best practices and keyword strategy. 
• Technical SEO Audit and Enhancements: A thorough audit of our website to identify and rectify technical issues that could impact our search engine ranking, including site speed optimization, mobile responsiveness, and addressing crawl errors. 
• Content Creation and Optimization: Development of SEO-friendly content aimed at engaging our audience and driving organic traffic. This included blog posts, articles, and webpage content updates. 
• Backlink Strategy: Implementation of a backlink strategy to enhance our site's authority through high-quality, relevant links. 
• Performance Reporting and Analytics: Regular reporting on SEO performance metrics, including traffic analysis, keyword ranking updates, and insights into areas for further optimization. 

Some Key Deliverables: 

• A comprehensive keyword research report that identified high-potential keywords for our business. 
• A detailed technical SEO audit report, coupled with a list of implemented enhancements to improve site performance. 
• Monthly SEO performance reports that track our progress on keyword rankings, organic traffic growth, and overall search visibility. 
• A backlink acquisition report that detailed new backlinks and their impact on our site's authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic. 
• Improved Keyword Rankings. 
• Growth in Backlinks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team exhibited a high level of responsiveness to our needs throughout the project. Whenever we had questions, concerns, or required adjustments to our SEO strategy, they were quick to respond. As for delivering items on time, they met most deadlines, ensuring that key milestones were achieved as planned. There were a few instances where timelines were adjusted, but these were communicated effectively in advance, demonstrating their commitment to keeping us informed. 
The digital marketing landscape is constantly changing, and their team was adept at navigating these changes. They were proactive in suggesting strategic pivots based on new SEO trends or algorithm updates, ensuring our SEO efforts remained effective.

What was your primary form of communication with MD Marketing Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MD Marketing didn’t just rely on traditional SEO techniques. They were constantly on the lookout for innovative strategies and cutting-edge practices that could give us an edge in a highly competitive digital landscape.

Are there any areas for improvement or something MD Marketing Digital could have done differently?

The reports provided were insightful and useful; however, incorporating more granular data analysis and actionable insights could empower clients to understand the nuances of SEO performance better. Tailored recommendations based on these reports would provide clearer directions for strategy adjustments.

BACKGROUND

Please describe your company and your position there.

I am the president of a mental health clinic that specializes in transcranial magnetic stimulation and medication management with psychotherapy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MD Marketing Digital, and what were your goals?

We are a growing company, needing to get word out not only about our practice but about the emerging technology of TMS and its benefits for the widespread problem of major depression that is unresponsive to traditional treatment methods such as psychotropic medication and talk therapy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was placed into a work relationship with them after working with Medical Web Exports, the consulting firm that helped me develop an internet website and presence.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope of the work was to develop and implement SEO strategy and pay per click banners and ad's in order to garner traffic and interest in our services.

How many people from the vendor's team worked with you, and what were their positions?

I think 3 or 4 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had regular measurements of traffic on our website, the number of people viewing our Youtube videos, the number of contact forms and questionnaires that were being filled out, as well as phone calls made and number of patient visits to the clinic.

Describe their project management style, including communication tools and timeliness.

regular meetings every two weeks to review metrics, strategies, incorporating presentations on the web portal they used as well as powerpoint type presentations.

What did you find most impressive or unique about this company?

They were on the ball about tracing strategies that had specific outcomes and modifying strategies as needed. They were responsive to my directions in my practice, often giving valuable advice and producing tangible results both in the metrics and in number of patients coming into the practice.

Are there any areas for improvement or something they could have done differently?

I would need to think about that.

BACKGROUND

Please describe your company and your position there.

Lisit is an organizational consulting and computer development company that has 4 areas:

- Transformation: Change Management Projects and E-Learning Development.

- Communication: Graphic Design, Multimedia, Corporate Identity.

- Digital: Software Development, App's and Outsourcing.

- SAP: Implementations, Roll Out, Support and Help Desk and outsourcing.

My name is Facundo Ucha and I am a Commercial Manager and Co-Founder of Lisit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MD Marketing Digital, and what were your goals?

MD Marketing helped us to create the Marketing area of ​​the company, relying on the services of:

• SEO
• SEM
• RSS

Where they were successfully built, achieving a significant increase in clients, projects won and consequently in the income of the company. company.

SOLUTION

How did you select this vendor and what were the deciding factors?

A tender was made for 6 Digital Marketing companies in Chile, Peru, Argentina and MD proved to be the best in:

•  Experience
•  Quality
•  Services
•  Costs
•  Investments
•  Knowledge
•  Specialists / professionals

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The jobs are divided into 3 parts:

•  SEO: what is the organic service.
•  SEM: Google services and investments.
•  RSS: the services that we show through Facebook, Instagram, Linkedin.

How many resources from the vendor's team worked with you, and what were their positions?

Approximately 5 resources to 8 resources work between accounting analysts, from the 3 areas of marketing, customer service and billing. It is really a great and complete team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, we have increased by 15% the sales generated and by 40% the clients reached and obtained. We exceed all expectations planned in the beginning, since our industry is particular.

How effective was the workflow between your team and theirs?

The work was impeccable, the work and the synergy developed has been very useful to us and all the objectives between the joint teams have been achieved.

What did you find most impressive or unique about this company?

Teamwork, knowledge, customer care. They work with a lot of experience and have a great team that is very cohesive, flexible, and adaptive. Always a lot of predisposition.

Are there any areas for improvement or something they could have done differently?

All the improvements became transparent, solving and improving on a day-to-day basis and in a joint continuous improvement vision.