Los Angeles Branding and Marketing

MC2 is a full-service agency that injects adrenaline into marketing campaigns to elevate brands and activate consumers. Our attention-grabbing creative, innovative strategies, and exclusive relationships amplify messaging and maximize return on investment. We pride ourselves on delivering a high-quality product that keeps our clients coming back for more.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
1992
Show all +
Los Angeles, CA
headquarters
  • 8033 Sunset Boulevard, Suite 1059
    Los Angeles, CA 90046
    United States

Portfolio

Key clients: 

Magic/FN Platform, SBE, Related, Crescent Heights, BLISS, Sapporo Beer, Laguna Beach Tourism, Valley of the Dolls, Waldorf-Astoria, The Ritz-Carlton, Coldwell Banker, The Mayfair Hotel, UDR, Trammell Crow Company, Estate 4, Stein Eriksen Lodge, Westfield, Lennar, W Hotel

SBE - Branding & Marketing Launch of New Division  Image

SBE - Branding & Marketing Launch of New Division

SBE, a leader in culinary and experiential hospitality known for Katsuya, SLS’s Bazaar, Hyde, and other high-concept endeavors, wanted to name and brand their new catering division to create an umbrella identity while allowing the mixologist aspect its own persona.

MC2 developed an Indulge concept to represent the multitude of experiences at SBE’s establishments and an A5 concept – short for After 5 – to convey the

attitude of the brand’s mixologist spirit. 
FN Platform Branding & Marketing Launch  Image

FN Platform Branding & Marketing Launch

Magic Las Vegas is fashion’s biggest marketplace, with over 24,000+ brands represented. Despite multiple shows under the Magic umbrella, none were dedicated specifically to shoes. The goal was to launch an exclusive show dedicated to shoes that could serve as a one-stop shop for buyers. 

MC2 implemented a two-pronged campaign focused on securing brands to show and educating buyers about the new marketplace. We worked

closely with the new show director to initiate identity and sub-programming across the various categories: women, men, children, athletic, and leisure.

Platform is now the largest trade show for shoes.

Coldwell Banker Luxury Re-Positioning/Branding  Image

Coldwell Banker Luxury Re-Positioning/Branding

Coldwell Banker Luxury is a marketing program focused on higher-end real estate, available in 50+ countries, with over 80,000 luxury brokers. 

For 10+ years, MC2 developed and managed a multitude of proprietary print, social media, and digital programs, from overarching campaigns to micro-targeted messaging, that elevated Coldwell Banker’s luxury brand in the global real estate sector – including Russia, Brazil, China,

and the Middle East.

Coldwell Banker Luxury took the number one spot, surpassing Sotheby’s and Christie’s Greatest Estates, across social media platforms, and their digital micro-sites became the primary lead generators for the brand’s master website.

The MayFair Hotel Re-Branding  Image

The MayFair Hotel Re-Branding

The Mayfair Hotel has a rich history within the Hollywood circles. It has undergone a major renovation to claim a position within the trendy boutique hotel offerings in downtown Los Angeles. MC2 repositioned and rebranded the property with a strategic balance of its Hollywood legacy and a hipster edge that would attract millennials, creative types, and those who want to be part of the L.A. scene.

Stein Eriksen Lodge Re-Branding  Image

Stein Eriksen Lodge Re-Branding

Stein Eriksen Lodge is Utah’s only 5-Star/5-Diamond resort. As Deer Valley’s center attraction for over 40 years, the property was perceived by younger clientele as their parent’s resort. Utilizing the development of 54 new residential offerings, we reinvigorated the brand by weaving the property’s illustrious past with a modern vision for the future and developed a marketing strategy that targeted and engaged key demographics

through digital, film, virtual, print, and point-of-sale outreach.
Valley of the Dolls Beauty Co-Branding Image

Valley of the Dolls Beauty Co-Branding

As part of a successful beauty e-commerce launch, MC2 conceptualized and developed a marketing blitz to cross-promote a new eyelash brand with the intellectual property of the book Valley of the Dolls. The 50th-anniversary book/film re-release generated over millions in publicity secured key opportunities at New York Fashion Week, and product placement on Quintin Tarantino's film 'Once Upon A Time In Hollywood.'