MAVR Internet Marketing Agency

Tasks: obtaining 600 registrations for the “10 steps of health” free workshop.

Customer information:“10 steps of health” free online workshop, which is dedicated to a healthy lifestyle and proper nutrition.

Target audience (TA) characteristics and portrait: women aged 24-55

Geographical location: Spain, France, Israel, Italy, Poland and Russia (Russian-speaking population only).

Interests: veganism, beauty and health, natural foods, motherhood, yoga, meditation, proper and healthy nutrition.

Psychological or psychographic (lifestyle): women who monitor their health and weight.

Economic: income level: average, above average.

Problems:

• Who has tried many diets, treatments and “magic pills”, but to no avail.
• Who is tormented by frequent colds, headaches, insomnia, lethargy, chronic diseases.
• Who feels despondency and lack of meaning in life.

What have we done:

1. We have placed advertising posts with opinion leaders.
2. We have launched targeted advertising.
3. We have developed a content plan for social networks in Facebook and Instagram.
4. We have implemented various activation mechanics (surveys, interactivity, sweepstakes).

Summary of the work results

According to the work results of all channels, about 600 people turned out to attend the first workshop, as agreed with the customer.

As you can see, it is not enough to use only free promotion methods or only targeted advertising to achieve results.

If possible, it is worth using a comprehensive promotion.

And only by testing different traffic sources and different types of targeting you will be able to achieve results.

Read more - https://mavr.ua/en/portfolio/prodvizhenie-praktikuma/

Customer information: online women’s clothing store (wholesale and retail).

Target audience (TA) characteristics and portrait: women aged 24-55.

Geographical location: Ukraine.

Economic: income level: average.

Before starting work with MAVR prerequisites were as follows:

• Number of Instagram followers – 3,800.
• Number of Facebook followers – 2,548.
• Website traffic – 6,500 (only organic through social networks).
• Basic Pixel Facebook and standard events are not configured.

Tasks:

• Increase website visits via social networks.
• Increase online sales due to targeted traffic from social networks.
• Regular growth and improvement of audience coverage indicators.

What have we done:

1. We have developed and implemented a comprehensive SMM strategy.
2. We have launched targeted advertising.

What results have we managed to achieve in the SMM promotion of the Arizzo online store:

• Increase in the number of followers: Instagram – 7,222, which is 90% more before the project started working with MAVR; Facebook – 4,955, which is 95% more before the project started working with MAVR.
• Organic website traffic from social networks – 8,703. Website traffic from advertising campaigns — 21,389.
• E–commerce in Google Analytics – 118 sales, which is 145% more before the project started working with MAVR. This is only organic traffic from social networks.
• Associated conversions via Google Analytics – 801 sales, which is 295% more before the project started working with MAVR.

As you can see, the whole secret of successful SMM promotion lies in a comprehensive approach to the implementation of the strategy, when there is high-quality copywriting, effective targeted advertising and constant analysis of the effectiveness of all the methods involved.

Read more - https://mavr.ua/en/portfolio/smm-i-target-arizzo/

Customer information: practicing stylist image-maker.

Target audience (TA) characteristics and portrait: all women who strive to find themselves and create their own individual style. The TA core is women aged 18-54.

Geo: Kharkiv.

Interests: cosmetics, fashion, style, self-care, clothing and accessories.

Promotion period: October 1, 2019 – present (12.03.2020)

Idea:

Increase the number of customers looking for the services of an stylist image-maker outside of social networks. To solve the problem of ineffective targeted advertising due to inconstant consumer demand, in favor of contextual advertising — work with constant demand.

Task:

Set up contextual advertising in order to increase the number of customers.

Results:

1. Clicks on the phone number in extensions – 569. For example, according to the latest data, 1 call was made in the Instagram account itself in the period from February 27 to March 4. During the same period, the “Phone number” extension was clicked 40 times

2. Clicks on the “Promotion” extension for Black Friday – 90. This promotion led to a specific post with a promotional offer. The post has received 370 views and 44 comments. That is, about a quarter of the views are the result of the campaign.

It will be possible to evaluate the merits of contextual advertising even higher if we consider that at the time of publication there were 15,816 followers in the account, that is, only 1 of 57 of the account’s audience watched the video, while 716 users saw the extension with the promotion, and every eighth watched it.

3. Clicks on Additional links – 97. This indicator confirms the words that even if a click on this extension leads the user to the same landing page – Instagram profile – it is still necessary to use this opportunity in order to demonstrate additional information about the customer’s services.

Read more - https://mavr.ua/en/portfolio/kejs-instagram-google-ads/