Maven Media Group

BACKGROUND

Please describe your company and position.

I am the Associate Director of a nonprofit.

Describe what your company does in a single sentence.

We are a professional, voluntary organization responsible for continuing professional development for its members, representing more than 5,600 family physicians, family medicine residents, and medical students in Alberta.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Media Group to accomplish?

• Provide top quality customer service
• Support all event presenters
• Provide the right crew & equipement to ensure event success

SOLUTION

How did you find Maven Media Group?

Online Search

Why did you select Maven Media Group over others?

Strong proposal and experience

How many teammates from Maven Media Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Maven to provide A/V support and live streaming services for its annual conference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Solution focused, antipated mitigation strategies, fast turnaround of video recordings
• Minimize technical issues

Describe their project management. Did they deliver items on time? How did they respond to your needs?

See above

What was your primary form of communication with Maven Media Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Since day 1 from the proposal solution offering to the lead up to the event, we felt we made the right choice with Maven. They took the time to understand our needs and worked with us every step of the way. We finally found a partner who could not only met our needs but could anticipate and offer innovative solutions to deliver the hybrid experiences our attendees come to expect from us.

Are there any areas for improvement or something Maven Media Group could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Director, Marketing & Communications of Kudos

Describe what your company does in a single sentence.

Kudos is a leading provider in employee recognition and rewards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Media Group to accomplish?

• Create a company culture focused video
• Design Case Studies

SOLUTION

How did you find Maven Media Group?

Online Search

Why did you select Maven Media Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project coordination & account management
• Outline and story planning, asset prep
• Scriptwriting
• Filming
• Graphic and motion design of titles and text throughout the video
• Post-production

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The video was a requirement for our Canada's Most Admired Corporate Cultures award
• We were able to include the video in our sales process as an introduction to our company
• The LinkedIn post with the video performed much better than our typical engagement and interaction rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maven did a great job managing the project from start to finish, meeting all our timelines without compromising the work. They were flexible with the filming date and made everyone feel comfortable and prepared on shoot day. The Maven team helped make sure all of our stakeholders felt heard and included in the process while staying on track on schedule.

What was your primary form of communication with Maven Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really appreciated their flexibility and understanding of our needs.

Are there any areas for improvement or something Maven Media Group could have done differently?

I can't think of anything; following our first project with Maven, we've worked with them on several other projects and plan to continue the partnership.

BACKGROUND

Please describe your company and position.

I am the Associate Director, Marketing

Describe what your company does in a single sentence.

Financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Media Group to accomplish?

• Video support

SOLUTION

How did you find Maven Media Group?

Referral

Why did you select Maven Media Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maven Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Maven is our key partner in developing client success story videos for our content marketing and social media initiatives. They have been instrumental in supporting our video needs that require professional direction and production, fast turnaround, and exemplary project management skills,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Maven, we've been able to deliver a series of customer testimonials and timely video analysis of market events that helps us meet our marketing campaign and budget goals. They have developed significant trust with our team, and act as an extension of our marketing group by having a deep understanding of our goals and brand standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is one of their strengths. They are always able to clearly articulate the timing and costs associates with the deliverables we ask for.

What was your primary form of communication with Maven Media Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are always impressed with the quality of their work, the fair and reasonable costs, the number of options they provide us, as well as their responsiveness. We appreciate that they represent our firm with complete professionalism at all times. But mostly, we just like working with them because they are all so lovely and great at what they do!

Are there any areas for improvement or something Maven Media Group could have done differently?

nothing I can think of

BACKGROUND

Please describe your company and position.

I am the Director of Marketing Operations at PBS Systems.

Describe what your company does in a single sentence.

PBS Systems is one of the largest Dealership Management System (DMS) providers in North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maven Media Group to accomplish?

• To film PBS System's annual dealer conference for the purpose of gathering B-Roll footage, Conference Highlights and other activities
• Edit and produce a sizzle reel summary video

SOLUTION

How did you find Maven Media Group?

• Referral
• Professional Relationship

Why did you select Maven Media Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Maven Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Maven to attend our customer conference with one of their videographers to record the action over a 3-day period in Calgary, Alberta. This is a yearly customer conference that PBS produces in various cities throughout North America. It's important that we obtain high-quality videos and B-rolls for our marketing purposes. 

This time, videographer Adam from Maven Media recorded our large group sessions in a ballroom as well as the workshops and breakout sessions. We also had him capture our networking reception. PBS also wanted to capture some impromptu customer interviews and testimonials that we could use. 

We do have an in-house video team at PBS, but we needed the expertise of live-event shooting and top-quality equipment that a professional production firm brings. We then had Maven produce a 1.5-minute summary video, which they did very well, and also supplied all the B-roll footage for the marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No metrics of success defined- other than very satisfied with the quality of the work delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were on time and responsive to emails. They delivered as per the agreements in place.

What was your primary form of communication with Maven Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Maven is a good local Calgary video production company that offers specific expertise in live event recording, which is why we hired them.

Are there any areas for improvement or something Maven Media Group could have done differently?

No- I don't know of anything they could have done better.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for SumoQuote. We provide a SaaS technology product in the contractor space. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Maven Media Group?

We were hosting an industry-wide virtual event and needed to connect about 20 speakers from all over North America. We wanted to use an online platform to stream the event to about 450 attendees. As a result, we needed a production company both to film a quality video for us to stream and to handle the backend logistics. 

SOLUTION

What was the scope of their involvement?

Initially, Maven guided us through different streaming options. They could either provide us with a custom streaming platform branded for our company or we could utilize Hopin, which was what we ended up choosing. They then helped us control a large portion of Hopin's frontend. 

After that, they provided us with an outline of what we needed to give them and what they would do for us. We also came up with an ideal date for doing those things, which I integrated into my project plan. The team then connected with all of our speakers to do a tech check before the event to ensure that everyone had a screen-sharing ability. They also ensured the participants had no corporate-issued devices that had firewalls, which would prevent them from presenting.

Moreover, everything was film-based; nothing was animated. I provided visual assets and graphics, which the Maven team integrated into the streaming presentation. Their resources also provided things like countdown timers overlaid into some of our visual assets. The team also handled all of the transition effects between speakers and ads. They were also responsible for all the gear and equipment needed to get the job done. 

What is the team composition?

I worked directly with Logan (Partner & Technical Producer), who was my primary point of contact. We also worked with a camera operator and a switcher, who handled the actual video production tasks. 

How did you come to work with Maven Media Group?

We were referred to Maven. They had worked with a company for another event, and I had a good friend at that company who spoke highly of the team’s production and experience. 

How much have you invested with them?

We spent around $8,200 CAD (approximately $7,000 USD). 

What is the status of this engagement?

Our engagement lasted from January–March 2022. For the record, this company project is shaping up to be an annual event, so we’ll be calling on them again next year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received an overwhelming amount of positive responses from our audience, considering that this was our company’s inaugural event. Compared with what people experienced with common virtual events and webinars on Zoom, Maven’s production was of high quality. Our speakers, sponsors, attendees, and internal teams were tremendously impressed. 

How did Maven Media Group perform from a project management standpoint?

Their project management skills were great. Logan helped us in several instances where we ran into challenges. I had a lack of technical understanding, and he helped clarify the whole process to me. He used a language that I could use when talking to our speakers and sponsors, ensuring that I wasn’t leading them astray. 

Moreover, Maven took their time to do a technology check with our speakers — they were truly accommodating. The team also helped us with troubleshooting issues. I wasn’t competent in terms of providing technical support, and their resources handled every issue so that our speakers could present well. Simply put, we couldn’t have done the event without them. 

In terms of tools, we communicated via Google Meet. We also utilized Google Drive for sharing our assets. They also used proposal software to create quotes; it was robust, and we received a thorough breakdown of costs. 

What did you find most impressive about them?

The quality of their broadcast and the seamlessness of their work were impressive. We had live speakers in our studio while they were incorporating other speakers all over the US — the process was tight and clean. They adapted to our needs quickly. These were the highlights of our engagement. 

On top of that, they were calm and collected in terms of troubleshooting. They showed no moment of stress. We had a positive experience, and our team had nothing but good things to say about what they produced. The project was absolutely not possible without their contributions. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Logan is incredibly calm and steady. Given that, if you’re looking for a team that has an over-the-top enthusiasm, know that that’s not the vibe you’re going to get from Maven. However, their steadiness is 100% an asset. You simply have to learn who you’re working with and how they function. Their calmness is their strong suit that will carry you through the project.

BACKGROUND

Please describe your company and your position there.

AltaGas is a leading North American infrastructure company that connects customers and markets to affordable and reliable sources of energy. My role is SVP, Investor Relations and Corporate Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Media Group, and what were your goals?

We hired Maven Media to:

1. develop a series of videos describing who we are and our corporate priorities
2. plan, film and broadcast our 2021 Investor Day.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went out and proactively searched and interviewed numerous potential vendors.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Storyboard, scripting, filming and live broadcasting. Multiple iterations.

Who did you work with and what was the feedback process like?

We worked with Thomas Cherney, Operations & Business Development, Logan White Producer & Business Development, Adam Peariso, Video Production Manager, and Anies Hassen, Video Editor. It was an iterative, free flowing and continuous feedback loop from both sides. It was efficient, professional and ideal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

If you haven’t had the chance to work with the magicians at Maven Media, I would highly recommend it. They are a remarkable group of people that specialize in video production, broadcast-quality live streaming and content marketing. They are a local Calgary company with capabilities that will rival the largest of North American competitors. We’re proud to have partnered with them.

Describe their project management style, including communication tools and timeliness.

Commonly developed timeline was set ahead of time. We let some things slip a touch and they kept us on schedule.

What did you find most impressive or unique about this company?

They're talented, innovative, and easy to work with. They cared deeply about the quality of their work and our objectives. 

Are there any areas for improvement or something they could have done differently?

Keep doing what they are doing. Great process and amazing outcomes.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for an aviation and aerospace technology firm. We provide communication solutions for mission-critical operators.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Media Group, and what were your goals?

We selected Maven Media Group to produce a case study video highlighting our newly introduced Medical Data Transfer capability for the emergency medical services market segment of aviation. Our goals were to highlight our newly introduced video in collaboration with STARS. The end goal was to produce a high-quality, professional video with embedded motion graphics that highlighted connectivity in the air, with speakers including the STARS CEO, a transport physician, and our own Business Development Manager.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies local to the Calgary area. After speaking with 3 companies, it was apparent that Maven not only had a high quality product and personable team, but they were also very prompt in aligning with us to provide a quote for their services and were flexible and confident in their ability deliver a high quality product. When reviewing their past work, they had phenomenal video quality, even better motion graphics/animations (which made us confident they could showcase "connectivity" off of an aircraft), and provided high quality touchpoints and artifacts for review throughout the journey.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting to figure out what we were going for. We discussed what would work and what wouldn't work, and let Maven help guide us towards an optimal path. We were seeking someone who had the ability to guide us through this and use their expertise to help us deliver a great product. Halfway through the process, Alberta had a COVID emergency, and we were asked to halt production. Maven was cool and calm, and worked with our high-profile client to arrange alternative measures to help us complete the project.

Ultimately, Maven went to the location and was able to handle all of the logistics, shooting, and liasing with our partners on their own, as we were not allowed to come into the set due to COVID restrictions from BC. This alone is a testament to their professionalism and ability. However, their storyboarding, scripting, and filming were also very good. They were able to work with our partners and us to help produce a high-quality final version, and worked through numerous revisions to help us get the video to a point where we were happy, with no issues whatsoever.

We also leveraged their guidance through the process and looked to them to help us make some important decisions. After filming, post-production was seamless and they helped us deliver the project on a tight deadline, because we were introducing the capability at a tradeshow convention.

Who did you work with and what was the feedback process like?

I worked with the business development partner, a storyboarding professional, and their videographer, directly. However, there were many people that we did not meet that were part of the project. The feedback was great. They provided a easy mechanism for us to note our comments and feedback, and they were able to digest our notes and come back with recommendations and suggestions on how to make it work best. The business development partner himself was also very knowledgeable about videography, and pointed out things that we did not consider, which ultimately would improve the quality of our video. They didn't have to do this because it would have been more effort for them, but they did so anyway - a hallmark of professionalism and integrity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showcased the video online and at a tradeshow which garnered a lot of attention. The video helped drive over 20,000 online views through LinkedIn alone, and strengtened our partnership with our partner (the subject of the video). Maven's professionalism and interactions with their CEO was very much appreciated, especially since our marketing team could not be on site due to Alberta's COVID measures.

Describe their project management style, including communication tools and timeliness.

Maven's project management style was a breathe of fresh air. They were timely with their deliverables, congnizant of our deadlines, and worked to ensure we were happy with the product. They're tools were collaborative, and allowed for easy inputs, comments, and clarifications to be taken into consideration. This was great as a company that is not located in Alberta. It was like they were just in the office next door.

What did you find most impressive or unique about this company?

Their quality, professionalism, demeanor, and pricing were very attractive. Generally, there are many aspects and skills required to produce a high quality video, and they weren't remotely worried about our request to introduce connectivity/data streaming motion graphics in the video, which made the video much more professional and impressive to our audiences.

Are there any areas for improvement or something they could have done differently?

There is not much else we can ask for. They did everything they said they would, on time, and on budget. We will be seeking their support for future videos.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a Canadian corporate law firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Media Group, and what were your goals?

We hired Maven Media to work with us to produce a suite of thought leadership videos for us to use on our website and social channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a few agencies and ultimately chosen to work with the team at Maven due to their responsiveness at that early stage. They also felt like the right fit for us and that they'd be good to work with.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a couple of project -kick-off calls with Maven to discuss in detail our goals for the project, our budget and since it was our first time producing video content, they also gave us a good overview of what would be involved and timeline before writing a Statement of Work. We wrote the scripts in-house and worked with the Maven team to choose filming locations in our office.

Who did you work with and what was the feedback process like?

The feedback process was relatively seamless. They provided us with drafts via Frame.io and we were able to leave comments at timestamps and the team made edits very quickly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No tangible ROI yet as we have only posted a couple of videos, however our leadership team were all impressed with the outcome.

Describe their project management style, including communication tools and timeliness.

The team was really good at communicating with us, were happy to jump on a quick call to answer any questions we had and generally went above and beyond post-filming to make sure that we had everything we needed by the deadline set.

What did you find most impressive or unique about this company?

They seemed genuinely interested in us as a company and were keen to learn about our overall marketing strategy to better inform their understanding of the project goals.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the Chair of the Conference Committee and part of the Board f Directors for our Organization. In that role I am responsible for the delivery of an annual Conference each year to our membership.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Media Group, and what were your goals?

We hired Maven Media Group to help us create and host our first online conference. We do hold annual in person conferences but with COVID this was our first attempt as hosting an online version. Our goals were to create a professional looking, well run and successful first virtual event.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did distribute a RFP for services and did receive back a handful of proposals. We did 2 rounds of interviews with our top three choices and unanimously decided on hiring Maven for our project.

Maven provided us with the confidence that they would do the job well, were able to demonstrate their platform well and show us that it would be able to more than handle our needs, were very professional and responsive in our dealings and their costs were extremely reasonable for the project.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We began our work with Maven in January of 2021 for our May 2021 Conference. Maven assisted us with the creation of a Conference webpage, sending out marketing information to our members, were continually updating the site they created as new sponsors came in, organized education sessions on their platform with all of the speakers and Board Members who were going to be speaking at the event.

Maven was also tasked with creating a platform to host our AGM at the Conference. During the conference they ran the entire platform for the conference, providing tech support for attendees and speakers, managed the video players and Q&A / chat boxes and kept the conference running between sessions.

Who did you work with and what was the feedback process like?

We worked with members of the Operations and Business Development Team as well as the Production Team. All employees of Maven that we worked with were extremely responsive and professional. Any requests we made were promptly responded to and incorporated into our program.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During and following the conference, many members of our organization contacted us to tell us that we had the most well run virtual conference that they had ever attended.

Describe their project management style, including communication tools and timeliness.

The Project Manager that we worked most directly with was extremely responsive, professional, maintained contact about all aspects of the conference, was available for weekly meetings leading up the event, had all material ready when they said it would be. All marketing material sent out to members was well done and all timelines were met or exceeded.

What did you find most impressive or unique about this company?

Maven really took their time to help ensure our conference was the best that it could be and that we felt really comfortable with the whole process. This was our first attempt at a virtual event and Maven handled it all so seamlessly and responsively. It felt like we were their only client or project at the time.

They made time for us whenever we needed it - amazing customer service and support!

Are there any areas for improvement or something they could have done differently?

Honestly I do not think the process leading up to the conference or the conference itself could have went any more smoothly.

BACKGROUND

Please describe your company and your position there.

I am the Community Engagement Director focussing on local marketing and business development for the Medicine Shoppe Pharmacy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Maven Media Group, and what were your goals?

We launched a new medical compounding lab and hired Maven Media to create a video promotion showcasing our new lab and the story of how we create personalized medicine.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a local Calgary media company that had a focus on digital marketing and video production.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an initial brainstorming session where we crafted the story we wanted to tell. Maven outlined the story board and script to make filming simple and easy. Production day was efficient and the director worked with staff in a way that was easy to understand. The final product was a beautiful story of our company.

Who did you work with and what was the feedback process like?

We worked primarily with Thomas and Adam who made the entire process as easy and simple as possible. Adam did a fantastic job directing our staff (who had zero acting or on camera experience) in a way that was easy to do. Thomas helped to really make our story stand out and feel personal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've shown our video online through social media and have had a wonderful response from clients and business partners. We have attracted more like-minded businesses that should evolve into future partnerships.

Describe their project management style, including communication tools and timeliness.

Project management was easy to work with and timely. Communication through email and frame made it easy to make changes when needed.

What did you find most impressive or unique about this company?

Maven seemed to understand exactly what we needed, listened to our ideas and what we wanted to achieve. It is refreshing to work with a team that is all about making your vision happen.

Are there any areas for improvement or something they could have done differently?

Working with Maven and the quality of content that was created was phenomenal. Keep on keeping on!