Customer Centered Digital Marketing

Matchbox Design Group builds customized digital and branding solutions that empower our clients to grow.

  • Our group is our team.
  • We’re personable.
  • We’re quick to adapt.
  • We’re highly specialized. 8 employees with 65+ years of experience.
  • We are specialists

    • SEO
    • Content Strategy
    • UI & UX
    • Print Marketing
    • Branding
    • Design
    • Website Development
     
    $10,000+
     
    $100 - $149 / hr
     
    10 - 49
     Founded
    2006
    Show all +
    St. Louis, MO
    headquarters
    • 1518 Washington Ave., Suite 102
      St. Louis, MO 63103
      United States
    other locations
    • United States

    Portfolio

    Imperial Headware

    Since its inception in 1916, Imperial Sports has made—and continues to make—the best fitting golf hats. It was time for an E-Commerce Development.

    Imperial Sports initially came to us looking for website updates and they wanted to add e-commerce capabilities to their business-to-business (B2B) website. Soon after, their president decided that Imperial should be going after consumers in a business-to-consumer (B2C) context. That said, we shifted our focus from a B2B site to a B2C one.

    Tenet Health

    Tenet Healthcare Corporation owns and operates 77 acute-care hospitals in 14 states. We are proud to be one of two companies who is approved to provide web design, development and SEO/SEM services. This is Matchbox Design Group’s web design case study.

    We have continuously worked with three main Tenet hospitals over the years—St. Louis University Hospital, Des Peres Hospital and Doctors Hospital in Dallas.

    Quincy University

    Quincy University is a small Franciscan university in Quincy, Illinois, that offers a wide array of degree programs and student activities on their scenic campus. We have been working with Quincy for the past five years on a variety of projects. Back in 2013, Quincy University approached us to help design their website. We developed new features on the site and translated their new brand image into a fresh presence on the web. Here is our website overhaul case study

    Reviews

    Sort by

    SEO & Web Development for Transportation Company

    "They were extremely friendly, kind, and smart."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    May - Dec. 2018
    Project summary: 

    Matchbox Design Group updated multiple web templates, wrote content, and consulted on SEO matters. They also created a responsive mapping tool that integrated with an existing CRM. 

    The Reviewer
     
    501-1000 Employees
     
    St. Louis, Missouri
    Whitney Priebe
    SEO & Web Content Marketing Manager, UniGroup
     
    Verified
    The Review
    Feedback summary: 

    The map tool significantly boosted the SEO campaign and greatly improved visibility. Matchbox Design Group always responded promptly to questions, offered pragmatic solutions, and demonstrated deep familiarity with their field of work. 

    BACKGROUND

    Please describe your company and your position there.

    I'm the SEO and web content marketing manager at a moving company. 

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Matchbox Design Group?

    We hired them to update our templates and complete an interactive map project.

    What were your goals for this project?

    We wanted to increase our ranking, traffic, and conversions while improving our UX. The map tool needed to provide an interactive asset that users could share widely for PR purposes. 

    SOLUTION

    How did you select this vendor?

    We had a prior relationship. During introductory meetings, we were impressed by their knowledge and ability to speak intelligently about coding, content, and SEO. We also looked at their online reviews, website, and portfolio. 

    Describe the project and the services they provided in detail.

    They restructured our pages, content, design elements, and links. They retooled our map tool to be mobile and user-friendly, then integrated a CMS component for easy internal updates. They also handled development work, wrote content, and consulted on the design, UX, and SEO. 

    What was the team composition?

    We had a project manager, multiple developers, an SEO and content strategist, a copywriter, and a graphic designer. 

    RESULTS & FEEDBACK

    Can you share any information that demonstrates the impact that this project has had on your business?

    We're still gathering data for the template updates, but the map asset was shared and used by many people. The map page had many impressions and became integral to the success of the campaign.

    How was project management arranged and how effective was it?

    We used Basecamp, which was completely user-friendly. Our communication spanned multiple methods, including email, phone calls, and Slack. That probably created gaps, but they always responded within one day. 

    What did you find most impressive about this company?

    I could rely on their key leaders to call me back if I had an issue. They were extremely friendly, kind, and smart, and their knowledge of SEO and development was exceptional. 

    Are there any areas for improvement?

    They should streamline their communication channels and QA process. 

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Website Redesign & Branding for Grill Retailer

    “The level of commitment and energy Matchbox Design Group brings to the project has really blown me away.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Nov. 2016 - Ongoing
    Project summary: 

    Matchbox Design Group designed and developed a website and ran SEO and social media marketing campaigns to maximize visibility. They took professional photos onsite and created a theme and messaging.

    The Reviewer
     
    1-10 Employees
     
    Dallas, Oregon
    Matt Tucker
    Operations Manager, MAK Grills
     
    Verified
    The Review
    Feedback summary: 

    Matchbox Design Group delivered a website that secured a high level of client satisfaction. Functionally, it lets customers contact the company directly online which yields benefits for a direct-to-consumer model. The team is diligent, driven, and responsive to all correspondence.

     

    BACKGROUND

    Introduce your business and what you do there.

    I am the operations manager at MAK Grills. 

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    We wanted to work with a company who could build and drive traffic to our website, answer customers' questions about our product, and ensure a smooth e-commerce pathway for our customers to make purchases. 

    SOLUTION

    What was the scope of their involvement?

    Matchbox Design Group came to our location in Oregon to conduct a photo shoot for the company. They took and edited professional pictures of our employees and the work we do here to add to the website. 

    After creating a sitemap, they helped us develop and roll out a new website for our products.  They designed the site to be seamless. For our branding, they changed some wording in our copy. They applied a consistent theme and messaging to the overall website. Since it launched, they’ve been running SEO and social media marketing campaigns.

    What is the team composition? 

    We have four main contacts from Matchbox Design Group. I work with them at least 3–4 times monthly during the website development process and once or twice each month on our digital marketing campaigns since it went live. 

    How did you come to work with Matchbox Design Group?

    I spent a lot of time researching local vendors in Oregon and the Pacific Northwest. When I couldn't find a team locally I wanted to work with, I broadened my search and found Matchbox Design Group.

    How much have you invested with them?

    We've spent around $50,000 so far. 

    What is the status of this engagement?

    We've been working together since November 2016. 

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We're extremely happy with the results of our new website and the volume of traffic it has been receiving. Our customers can now contact us through our site. As a direct-to-consumer business, being able to interface with our customers through this platform has been exponentially better than what we had before. 

    How did Matchbox Design Group perform from a project management standpoint?

    Matchbox Design Group's responsiveness and correspondence are phenomenal. They set deadlines and committed to them. Using filesharing and Basecamp makes it much easier to collaborate. 

    The team is very professional and excels at maintaining communication. It’s easy to get ahold of and talk with them. We generally correspond via phone and email. 

    What did you find most impressive about them?

    The level of commitment and energy Matchbox Design Group brings to the project has really blown me away. I could tell that they were extremely excited to work with us across the board. They're highly motivated, stick to commitments, and ensure clients receive the best customer service possible. 

    Are there any areas they could improve?

    Honestly, there's nothing that I can think of. 

    Do you have any advice for potential customers?

    Utilize Matchbox Design Group's passion and engagement in the project to the fullest. 

    5.0
    Overall Score My experience has been astounding. Working together is great. They're professional, down to earth, motivated, excited, and driven to do their best.
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      It's slightly more expensive than other companies I researched, but the quality of product they provide is very impressive.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I will recommend them every time.

    Website Re-design for Habitat for Humanity

    "It was a great choice to work with Matchbox Design Group."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sept. 2017 - May 2018
    Project summary: 

    Matchbox Design Group redesigned an outdated website to improve functionality and increase donations. Their team now performs scheduled maintenance.

    The Reviewer
     
    11-50 Employees
     
    St. Louis, Missouri
    Josh Vaughn
    ReStore General Manager, Habitat for Humanity St. Louis
     
    Verified
    The Review
    Feedback summary: 

    Various sets of donations increased substantially through the improved website. Matchbox Design Group’s dedication to the project and client were noteworthy. Their skilled team performs responsively and delivers exceptional work. Expect an enjoyable engagement with them.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the general manager at a Habitat for Humanity ReStore. I operate two retail facilities where we take in donations of new and use remodeling supplies and sell them to the public at a discount. We use those funds to build Habitat for Humanity homes in the area.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    With nonprofits, marketing is generally a challenge because of its expense. One of the more cost-effective means of communication is through a website. Our website was last redesigned in 1997. We had to change that. 

    SOLUTION

    What was the scope of their involvement?

    Matchbox Design Group updated our website with a personal touch. Many people think of Habitat for Humanity as a home building service; they don’t think of the families that go into those homes. Their team focused our site around that.

    I wanted a website where users can get anywhere in the site within three clicks. Their team improved navigation and functionality. They made it easier for users to schedule a donation pickup.

    During the process, we had three meetings where we went over artwork, design, and other functionalities, making sure we were all on the same page. Matchbox Design Group now provides maintenance when needed.

    What is the team composition?

    My primary contacts were Brent (Owner, Matchbox Design Group) and Cullen (Owner, Matchbox Design Group).

    How did you come to work with Matchbox Design Group?

    I sent out a request for proposals, contacting five local companies. I chose three to come in and speak to a larger group within the organization. There were two proposals made to us, and the one Matchbox presented felt like it was made for us, which is a massive difference. They listened to what we needed and understood. They have worked with other nonprofits prior, and put together appealing concepts and artwork.

    How much have you invested with them?

    We spent approximately $23,000.

    What is the status of this engagement?

    We worked together from September 2017 to May 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Through our website, donations were from 30 per month to 161 per month. There was a significant increase in financial gifts-in-kind contributions as well.

    How did Matchbox Design Group perform from a project management standpoint?

    Matchbox Design Group catered to us, delivering a product that exceeded expectations. We enjoyed working with them.

    The longest we had to wait for anything was 24 hours. If an urgent issue came up, their team worked hard to get it fixed immediately. Right before a fundraiser, the form for selling tickets wasn’t operating as expected. Matchbox Design Group fixed it within two hours.

    It was a great choice to work with Matchbox Design Group. If you can find fun in your work, that’s always a good thing.

    What did you find most impressive about them?

    Other than the performative website, Matchbox Design Group’s work throughout the whole project was fantastic. It’s hard to articulate, but comparing them to other providers, their team knew what they were doing and knew what we wanted. That was the reason we went with Matchbox Design Group.

    Are there any areas they could improve?

    They were trying out a new client correspondence system, and we were one of the first clients to use it. By the end of our engagement, our team had an excellent grasp utilizing the software and collaborating efficiently. But a little more instruction could’ve been had in the beginning. That’s the only criticism I’ve had during the entire process.

    Any advice for potential customers?

    Bring Matchbox Design Group into the room and let them do their pitch, it’s well worth it. There’s no risk involved, and if they approach it the same way as they approached us, customers will be more than satisfied.

    5.0
    Overall Score I don't have a bad thing to say about Matchbox Design Group; they were fantastic.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They met every deadline.
    • 5.0 Cost
      Value / within estimates
      They worked with us on expenses, knowing we're a nonprofit.
    • 5.0 Quality
      Service & deliverables
      Not only did Matchbox Design Group deliver, they also came with helpful suggestions.
    • 5.0 NPS
      Willing to refer
      Matchbox Design Group exceeded expectations.

    SEO & Content for Solvent Management Company

    “They always deliver high-quality work.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    August 2015 - Ongoing
    Project summary: 

    Matchbox Design Group supplements a previous website redesign by providing ongoing SEO services. They integrate search-friendly keywords into web content like press releases, blog posts, and product pages.

    The Reviewer
     
    11-50 Employees
     
    Dupo, Illinois
    Alex Kinkade
    Marketing Manager, Progressive Recovery
     
    Verified
    The Review
    Feedback summary: 

    Matchbox Design Group’s SEO strategy reliably increases online visibly via relevant Google searches. Their services significantly increase web traffic and lead generation. They offer a transparent experience that encourages creative ideation. Their staff approaches projects from multiple angles.

    BACKGROUND

    Introduce your business and what you do there.

    I’m a marketing manager for Progressive Recovery. We’re an engineering and manufacturing firm that specializes in fluid and waste processing systems.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    We initially hired them to redesign our websites. With that project complete, we’re currently having them lead our SEO efforts.

    SOLUTION

    What was the scope of their involvement?

    We started this project by providing Matchbox Design Group with a list of terms that we wanted to rank well on search engines. They’ve integrated those keywords into the content that appears on our website. They primarily oversee our blog posts, press releases, and product pages. As a result, we’re able to leverage content that directs people to our site. This improves the site’s ability to support our products appropriately.

    What is the team composition?

    I know their owner from past projects, so I interact with him a bit. However, they allocated a project coordinator as our primary point of contact. That person supervises the digital strategist that works on our SEO.

    How did you come to work with Matchbox Design Group?

    I found them by doing a quick Google search while I worked for a different company. Once the web redesign project was approved, Matchbox Design Group came to my mind as a viable option. We considered several firms, but they stood apart from the other candidates by communicating a consultative approach. We hired them for that reason.

    What is the status of this engagement?

    We started working together in August 2015 and the engagement is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Our websites were outdated and stagnating when I first joined the company. Bringing in Matchbox Design Group to reinvigorate our web presence has been a huge success thus far. Their work doubled if not quadrupled the number of leads generated by our websites. Implementing their SEO principles into our content increased our brand’s relevancy on Google. They brought us from having little online influence to ranking at the top of applicable searches.

    How did Matchbox Design Group perform from a project management standpoint?

    They’re responsive and do an excellent job of keeping the project on track. They use Basecamp to store all of our correspondence, which I find super convenient. The tool enables me to quickly post updates that the whole group will see. This facilitates natural collaborations and file sharing.

    What did you find most impressive about them?

    Other agencies will complete projects precisely as requested and won’t offer original ideas. That’s not how Matchbox Design Group operates. They provide an engaging and unique experience instead of just developing products per a checklist. Their proactive and creative approach contributes to our continued success. I also appreciate their willingness to offer advice on a variety of topics. They frequently present new concepts and aren’t discouraged if we don’t accept a pitch. Their team enjoys brainstorming and are capable of leading the ideation process. Overall, they’re good people that make each project fun.

    Are there any areas they could improve?

    No. I’ve had positive experiences with them.

    Do you have any advice for potential customers?

    Communicate the project’s goal before outlining what the project will be. Creating an open-ended environment for the engagement may allow Matchbox Design Group to deliver better solutions.

    5.0
    Overall Score I’d work with them again.
    • 4.5 Scheduling
      ON TIME / DEADLINES
      They do a great job of meeting deadlines.
    • 4.5 Cost
      Value / within estimates
      The cost is high but so is the value they provide.
    • 5.0 Quality
      Service & deliverables
      They always deliver high-quality work.
    • 5.0 NPS
      Willing to refer
      I recommend them often.

    Website Dev & Design for Community College

    "Be open to their ideas because they’ve done this before and they know what works."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. - July 2017
    Project summary: 

    Matchbox Design transferred the content of a community college's website to a new WordPress platform with frontend editing capability. They also provided site content and structure for SEO.

    The Reviewer
     
    501-1,000 Employees
     
    St. Louis, Missouri
    Former Website Manager, SWIT
     
    Verified
    The Review
    Feedback summary: 

    The new site was well-received internally and externally for its improved design and increased usability. Matchbox Design kept the project moving (and on budget) through constant communication, providing critical status updates and guidance throughout the engagement.

    BACKGROUND

    Introduce your business and what you do there.

    I worked for Southwestern Illinois College. I oversaw everything to do with the website and internet activities.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    The website we’d built in-house was really outdated. It wasn’t responsive or mobile-friendly. As a community college, it’s a huge site. There are multiple audiences because we offer programs servicing everyone from toddlers to senior citizens. Additional challenges were our tight budget and the need for Board approval before the project could get started.

    SOLUTION

    What was the scope of their involvement?

    We didn’t want to be locked into a platform. The cost for the previous website was going up every year, so we wanted the ability to move it elsewhere if needed. They suggested using the WordPress platform. We moved all of our content to the new site in order to save money. They also structured the site to improve SEO.

    What is the team composition?

    We had one main contact and there were about 3–4 members on the team.

    How did you come to work with Matchbox Design Group?

    They reached out to us while we were looking at various firms. The bids we'd been getting were way over our budget. We chose Matchbox because they were very accommodating and understood our budget constraints. They were able to scale back their proposal to match our budget, and still promised to give us a great website. It was something we could afford and the Board would approve.

    What is the status of this engagement?

    We worked together from January–July 2016.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Everybody loves the site because the look is more modern and it’s easier to use. The administrative assistants who’ve been trained to maintain content for the site say it’s so much easier than what they had to do before. Matchbox has created the ability to edit directly from the page versus going into the backend of the site. It’s a much easier process for those who have little or no HTML experience.

    How did Matchbox Design Group perform from a project management standpoint?

    They stay on top of everything. During the engagement, one of my team went on maternity leave so I was the only one working on the project from the college. Matchbox was super helpful with the situation and were very patient with me. They responded quickly when I had questions. They didn’t give us a hard timeline because so much was dependent on us moving the content. Once we were ready, they had it live within a few days.

    What did you find most impressive about them?

    They’re easy to work with. They provided a lot of insight into why things are structured the way they are. They gave us guidance with website design. They were accommodating with certain design features that we wanted. They were so nice to work with.

    Do you have any advice for potential customers?

    Start with a concept of what you want your website to be, look, and function. Be open to their ideas because they’ve done this before and they know what works.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Website & Logo Design for Civil Engineering Firm

    “We have nothing but positive feedback for the site’s design, navigation, and UX/UI.” 

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    4.5
    Willing to refer: 
    4.0
    The Project
     
    $50,000 to $199,999
     
    Aug. - Dec. 2017
    Project summary: 

    Matchbox Design Group redesigned an outdated website. Enhancing UX and expanding the functionality made the site more stable and responsive. Designers updated our branding assets including logos and stationary.

    The Reviewer
     
    51-200 Employees
     
    St. Louis, Missouri
    Cheryl Vancil
    Marketing Coordinator, Oates Associates
     
    Verified
    The Review
    Feedback summary: 

    The substance of Matchbox Design Group’s work drew stellar reviews, but there was a slight delay on their end in the redesigned website’s launch. The firm’s openness and honesty in the face of such challenging times earned them respect – and a positive review overall – in the end.

    BACKGROUND

    Introduce your business and what you do there.

    Oates Associates is a civil structural engineering firm. Our work focuses on roadways, bridges, culverts, and building sites.  As the marketing coordinator, I handle all advertising activities and oversee business development.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    Our outdated website was neither user-friendly nor responsive. It lacked organizational features and often failed to function properly. I couldn’t update it without an error occurring.

    SOLUTION

    What was the scope of their involvement?

    They redesigned and added features to our WordPress site. New search and sort functions categorize results by market and service type.  During in-depth branding strategy discussions, we decided to refresh our marketing assets. They helped us formulate a new logo, color scheme, stationary, and layout.

    What is the team composition?

    Initially, we worked with two resources. Our main point of contact checked in periodically. A third employee took notes during meetings and liaised between our two firms. There were usually 3-5 people at our branding and development meetings, respectively.

    How did you come to work with Matchbox Design Group?

    We found them through an online search several years ago, the last time we updated our site. Back then, we worked with another firm and wanted a new partner this time. Matchbox Design Group’s knowledge of design and security is unsurpassed by any other firm we’d contacted. They knew exactly how to execute the best new iteration for our site.

    How much have you invested with them?

    We spent between $50,000–$100,000.

    What is the status of this engagement?

    They started the redesign in August 2017 and launched our site that December.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Everyone loves the new site and branding. We have nothing but positive feedback for the design, navigation, and UX/UI. This redesign was long overdue, and they implemented the right changes to bring our materials into the current century. We’re especially pleased with the new stationary.  Sorting our types of services by category helps users find specific projects they’re looking for.

    How did Matchbox Design Group perform from a project management standpoint?

    Due to breakdowns in communication, we missed our initial October 2017 deadline. Matchbox Design Group’s principal personally addressed this issue. Their assigned management resource was responsible for timeline adherence. When they became unresponsive, it stalled the process and pushed back the launch date through November into December.

    What did you find most impressive about them?

    We were pleased with the firm’s leaders. They addressed any issues we incurred honestly and openly. Even when these problems arose internally, like differences in design opinions, they’d call with suggestions to mitigate the situation. We appreciated that feedback.

    Are there any areas they could improve?

    Matchbox Design Group could definitely work on their communication.  The requirements we expressed in meetings didn’t always translate into actual revisions, which could be frustrating.

    Do you have any advice for potential customers?

    Hold them accountable but respect their design capabilities and rationale. Take notes during meetings so you have a record and description of things that aren’t to your liking. Don’t be shy about expressing industry-specific needs that aren’t included in the product.

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    Web Redesign, UX, & Graphic Design for Fire Safety Company

    “The new site looks modern and greatly improves the UX for our customers.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Oct. 2017 - Feb. 2018
    Project summary: 

    Matchbox redesigned a website, making it much more sales-oriented. They redid the entire look except the logo and improved the UX. SEO was also a priority, with an e-commerce feature being the likely next step.

    The Reviewer
     
    11-50 Employees
     
    St. Louis, Missouri
    Market Development Manager, Engineered Corrosion Solutions
     
    Verified
    The Review
    Feedback summary: 

    Matchbox met deadlines and created a sleek finished product. Employees and customers like the site, saying it's easier to navigate and better represents the brand. Some communication issues stemmed from a vague scope conceptualization, but they were dealt with later in the project.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the market development manager for Engineered Corrosion Solutions. Until recently, I was in charges of both marketing efforts and the development of our website.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design?

    Our old site was outdated and had poor UX/UI; people couldn’t find the information on it that they wanted. We needed a firm to help redevelop our website.

    SOLUTION

    What was the scope of their involvement?

    Matchbox completely redesigned our site, making it more sales-oriented. Our old site was more educational, teaching visitors about the fire protection industry and issues related to corrosion and fire sprinkler systems. We found people were more interested in how to control corrosion and implement solutions, so Matchbox geared the site to those kinds of questions.

    They did graphic design work, changing the entire aesthetic except our logo. They created a new color palette for the WordPress site and made it much more user-friendly. We aren’t selling anything on the site yet, since our services are mainly B2B and require quite a bit of technical expertise in order to identify the best solution. However, we do have a few products that would do well in e-commerce, so that’s our next step with Matchbox.

    They currently do SEO, as well.

    What is the team composition?

    We had a project manager, graphic design lead, two backend specialists, and someone in charge of the big picture and initial development. The project manager was our main point of contact.

    How did you come to work with Matchbox Design?

    We found Matchbox online. We were initially looking for an SEO company in the St. Louis area, so we could have a personal face-to-face interaction. We wanted a company that did their own SEO well, and Matchbox consistently appeared at the top for firms in St. Louis.

    At first, we just wanted SEO help, but we realized our outdated site was going to make that extremely difficult. That’s when we decided to do SEO and a site redesign with Matchbox.

    How much have you invested with them?

    We spent $25,000–$50,000.

    What is the status of this engagement?

    The project lasted from October 2017–February 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Everyone in the company is happy with the new site—it represents our company much better. Our customers have also given lots of positive feedback, saying it’s easier to navigate and find the information they want. We haven’t had any major bugs or issues with it either.

    How did Matchbox Design perform from a project management standpoint?

    They met all our deadlines, although we did have some minor communication issues.

    What did you find most impressive about them?

    Overall, we’re happy and impressed with the finished product. The new site looks modern and greatly improves the UX for our customers.

    Are there any areas they could improve?

    It would have been nice to be more detailed in the initial conceptualization of the scope. For example, they didn’t include a printer friendly aspect or search bar functionality to the site, which we later realized we wanted. It would’ve been good to know about those features upfront instead of during the middle of the build.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Dev & Design for Vintage Clothing & Accessory Company

    "They called me, discussed what I truly wanted and seemed interested in the project."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Jan. - Apr. 2017
    Project summary: 

    Matchbox Design redesigned a WordPress e-commerce site to fit new products and branding. They helped create questionnaires for custom orders and streamlined the ordering process.

    The Reviewer
     
    1-10 Employees
     
    St. Louis, Missouri
    Abbey Eilermann
    Owner, Daily Disco
     
    Verified
    The Review
    Feedback summary: 

    Matchbox Design provides updates regularly, and are flexible in making last-minute changes. Site traffic went up after the new blog and e-commerce processes were implemented. They accommodate in making simple template websites to be taken over internally, but can also customize functions.

    BACKGROUND

    Introduce your business and what you do there.

    Daily Disco provides a bunch of creative services. We mainly embroider jean jackets with a chain-stitch machine from 1874. We also do social media work and sell small accessories.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design?

    Given how multifaceted my business is, the website I built was no longer showcasing everything I did. I am active on social media, and I also have a blog. I needed all of this to be in one place.

    SOLUTION

    What was the scope of their involvement?

    Matchbox Design designed a new e-commerce website which better reflected what I do. Since I do a lot of custom embroidery work, the problem was representing each unique item. I couldn’t have generic products, but Matchbox Design was able to create a custom order form with questions and options which were sent to me by people interested in my work. They also helped me brainstorm how to best do that.

    The site is on WordPress. It has an easy-to-use custom template, which allows me to make edits myself, as someone who’s not tech-savvy. The e-commerce is done through WooCommerce, which is also a simple platform.

    I worked with Colby Craig, Jeremy Schwartz and a few other members of their team. Everyone was helpful and kept me informed throughout the process. They were always easy to get a hold of, and, if I wanted any last-minute changes, they were happy to do it.

    How did you come to work with Matchbox Design?

    I had worked with a company in Chicago for branding work. Since the website was a bigger project, I wanted to find a local vendor so that I could go in, meet the team, and give them a better understanding of who I was and what I wanted. I did a bunch of research on places in St. Louis that could tackle my project, and talked to around three of them. I was really impressed with Matchbox Design. They called me, discussed what I truly wanted and seemed interested in the project. Talking to a real human allowed me to better-understand what they did, and vice versa.

    What is the status of this engagement?

    I first met with Matchbox Design in early January 2017 or late December 2016. The site went live in April.

    RESULTS & FEEDBACK

    Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

    I’ve gotten a lot of great feedback for the website. It’s much more sophisticated than what I had before, when I was only using Etsy for e-commerce. It was a huge step up to have my own platform. I’ve definitely seen an increase in traffic, and, with the new blog platform, it’s been awesome to create posts. The site is user-friendly and has everything in one place.

    Before the website, the only place where I could do custom orders was Instagram, where I received direct messages from people. Having a site has increased my custom orders a lot. I now have a business, rather than a hobby on Instagram.

    How did Matchbox Design perform from a project management standpoint?

    They were good with deadlines. Everything kept moving at a good pace, and I never even have to think about it.

    What did you find most impressive about Matchbox Design?

    They really wanted to get to know me and my business, which was really helpful. What I do is creative, and my aesthetic is bright and colorful. It was important to know that Matchbox Design understood that.

    Are there any areas Matchbox Design could improve?

    I don’t think so. It was an overall great experience.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Design & Dev for Nonprofit Swim Club

    “It was an interactive and collaborative process, and there’s nothing I would change.”

    Quality: 
    5.0
    Schedule: 
    4.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    2015 - Ongoing
    Project summary: 

    Matchbox Design developed a WordPress website that displays information about a sports organization. Assigned resources continue to maintain and update the site.

    The Reviewer
     
    1 - 10 Employees
     
    Saint Louis, MO
    Bob Winters
    President, UCITY Swim Club
     
    Verified
    The Review
    Feedback summary: 

    The new site received more visitors, which is attributed to Matchbox Design’s attractive and user-friendly layout. The project team was fun to work with and very organized. They sent regular updates and stayed within the budget.

    BACKGROUND

    Introduce your business and what you do there.

    I am currently the president of the UCITY [University City] Swim Club. I volunteer as a parent, but I’m also a swimmer.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    I thought it was time for the swim club to have a decent website that’s searchable and interactive. Our former website was done by a volunteer, and it showed. It wasn’t very user-friendly, and it didn’t look as good as it could. Since the website is a marketing tool, it has to be easy to find and easy to navigate. People do a lot of searches for things for their children to do. Our website is one of the main ways people find out about us, so we needed something bright, visual, and simple to use. We wanted visitors to easily find out about membership, costs, information about a swim team versus swim lessons, and other aspects of our organization. We’re part of a larger national organization called USA Swimming, so we also wanted that relationship to be visible on our site.

    SOLUTION

    What was the scope of their involvement?

    When we asked Matchbox to do a website for us, we wanted lots of images. Our vision was to have a happier, more interactive experience. I didn’t really have anything in mind for design. When it comes to a website, I defer to people who are more knowledgeable. I tried not to have a predisposition. I just knew that we wanted something that reflected happiness, and they did it. Matchbox came up with a completely new design. It fell together pretty easily—I think they hit the nail on the head right off the bat. We looked at a couple of options and worked through images and colors. They even went out and photographed swimmers at the pools. Our head coach was also involved with the decisions for the site’s development.

    The website is built on WordPress. Brent was leading the effort, and Colby was managing the project. We also had a designer, but I can’t remember her name. When it went from design to implementation, Colin took over. I don’t remember anyone’s title, but Brent was my main contact. He also took the time to explain to us how a website is developed and how to achieve our goals.

    Matchbox also took care of some glitches on Google. As we’re a volunteer organization, the people holding positions here change all the time. I’m about ready to retire, and the younger parents will start taking over some positions. Having a person’s name on the website didn’t make sense for us. There was even a phone number on the old site, but no one knew whose number it was. Matchbox cleaned all that up for us through Google.

    How did you come to work with Matchbox Design Group?

    I met Brent socially, as he lived next door to some friends of mine. We met at a party and started talking about websites. I realized that he could be a good person to help with our project. We did interview a couple companies, but I was already committed to hiring Matchbox. They seemed organized, but not overly so.

    How much have you invested with Matchbox Design Group?

    We spent $3,000 on this project.

    What is the status of this engagement?

    I believe we started working together in the spring/summer of 2016. The website is complete, and now Matchbox provides us with ongoing service. For example, we update registration forms on our end, then we send that information to Matchbox so that they can put it on the website.

    RESULTS & FEEDBACK

    Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

    I don’t see exact metrics, but I’ve noticed more traffic. When a visitor to the site wants more information, I’m one of the people who receive those requests. There’s been much more of that since the new website went live. I know that interested people will find us now.

    Matchbox’s process was actually fairly smooth and manageable on our side. It wasn’t oppressive at all. Their ability to explain things is very good. I’m not a tech person, so I don’t understand a lot until I see it and get an explanation.

    How did Matchbox Design Group perform from a project management standpoint?

    They performed very well. They kept us up to date on what we needed to provide and when things were due from us to keep their side moving. We got through it pretty smoothly, without a lot of changes. They didn’t come back to us with a budget increase. We were always aware of what needed to be done and what could have been extra. They kept us informed about that.

    What did you find most impressive about Matchbox Design Group?

    It’s fun to work with them. That may not sound like much, but it makes a big difference. It was an interactive and collaborative process, and there’s nothing I would change.

    Are there any areas Matchbox Design Group could improve?

    No. It was one of the first times I worked with a consultant in this regard. It’s very similar to what I do in my day job, but in a different media and with a different way of thinking about it.

    5.0
    Overall Score They’re good people. Working with them was an enjoyable process. They produced something that we weren’t quite expecting, and that’s a good thing.
    • 4.0 Scheduling
      ON TIME / DEADLINES
      It sometimes felt like we had to meet now to meet this deadline. It was true, but we weren’t always prepared to do that.
    • 5.0 Cost
      Value / within estimates
      They gave us a good price and stuck to it. That says a lot about how they produced the website.
    • 5.0 Quality
      Service & deliverables
      Their deliverables were right on the mark and of very high quality.
    • 5.0 NPS
      Willing to refer
      I would recommend them in a heartbeat.

    Wordpress Dev & SEO for Architectural Design Firm

    "They’re professional but laid-back. They help your ideas come alive."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Mar. 2016 - Ongoing
    Project summary: 

    Matchbox Design Group revamped a portfolio website to ensure SEO compliance and to incorporate a more modern and mobile-friendly look. They now conduct maintenance and fixes as needed. 

    The Reviewer
     
    11-50 Employees
     
    St. Louis, Missouri
    Sarah Shapiro
    Marketing Coordinator, OWH Inc.
     
    Verified
    The Review
    Feedback summary: 

    Through Matchbox Design Group’s technical skills and on-trend SEO services, the new site offers robust insight into web traffic demographics, allowing a more refined marketing approach. The team’s proactive scheduling and abundant suggestions contribute to a productive partnership. 

    BACKGROUND

    Introduce your business and what you do there.

    We are an architecture design firm in Saint Louis. We provide architecture for healthcare, higher education, parks and recreation, and entertainment. I’m a marketing coordinator.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Matchbox Design Group?

    We were looking to update our website. We had been doing our website in-house for a long time, and we decided that we needed a professional to get it SEO compliant and make it look modern and user-friendly. The site is a portfolio of our past work and what we do, so it’s more informational.

    SOLUTION

    What was the scope of their involvement?

    The project was all-encompassing. Matchbox Design Group helped with the design, the features, and the technical capabilities of the website. The site had been on Dreamweaver for a long time, and they migrated it to WordPress. They made it more user-friendly for us and for our end users. They helped with a contact form, moving images, and a nice banner. We had a project manager, and one of their owners also worked closely with that project manager. He would attend all the meetings. For the technical building of the site, we dealt with their higher-ups on the technical side. They had a really good team. We could call them for anything we needed, and they would answer pretty quickly.

    The design phase was a complete collaboration from all parties. We told them what we were looking for in our first design meeting. We gave them ideas of what we liked or didn’t like, and they came back with a couple of designs they thought fit that description. We worked together from there to get to a final design.

    We wanted to be more visible on Google, and we wanted to be mobile-optimized. Our old site wasn’t mobile-friendly. We wanted the site to be searchable for healthcare keywords, such as MRI architects, so we would pop up as one of the first results for stuff like that.

    How did you come to work with Matchbox Design Group?

    It was basically through word-of-mouth. We heard a lot of great things about them, so we interviewed them and really got along well. I think being local does help, as you can see them face-to-face. They’re always up for coming to our office, sitting down, and talking things through. I don’t think you can get the same level of service from a phone conversation or through email. It’s just better to walk through the process together. I would say that was a big reason why we selected them.

    What is the status of this engagement?

    We began working together around March of 2016, and the relationship is ongoing. The website went live in December of 2016, and they now provide maintenance for us. I’ll have questions here and there with which they help me. 

    RESULTS & FEEDBACK

    Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

    I think it’s a complete turnaround from what we had. Without Matchbox Design Group, I don’t think we would have gotten to where we are now with the whole design and the workability of the website. Being able to see how many people it’s reaching and the success of it is really good. Before, we couldn’t tell how many people we were reaching. Now, we can see what platforms we’re reaching them on and the demographics in which they’re located. It’s all organic SEO.

    How did Matchbox Design Group perform from a project management standpoint?

    They were extremely good on the project management side. They answered everything super-quickly. If they didn’t know something, they would find the answer and get back to me as soon as they could. They kept to their timeline very well, and they pushed us to keep up with them.

    What did you find most impressive about Matchbox Design Group?

    It’s really how they communicate with you. They make you feel comfortable. Everything they say is easy to understand. It’s very easy to get along with them. They’re professional but laid-back. They help your ideas come alive.

    Are there any areas Matchbox Design Group could improve?

    I can’t think of anything.

    Do you have any advice or recommendations for potential clients?

    Go into it with a good idea of what you want. I guess that’s true when you’re redoing any website. They will definitely help with that process. 

    5.0
    Overall Score I wouldn't change a thing.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They are always on top of their schedules, and they help us get back on track when we fall off.
    • 4.0 Cost
      Value / within estimates
      They’re pretty reasonable. I think they’re a good value for what we paid.
    • 5.0 Quality
      Service & deliverables
      Everything we asked them for, they did without a problem. They gave different options and helped through everything.
    • 5.0 NPS
      Willing to refer
      I’ve already recommended them to multiple companies.