What was the scope of their involvement?
Matchbox completely redesigned our site, making it more sales-oriented. Our old site was more educational, teaching visitors about the fire protection industry and issues related to corrosion and fire sprinkler systems. We found people were more interested in how to control corrosion and implement solutions, so Matchbox geared the site to those kinds of questions.
They did graphic design work, changing the entire aesthetic except our logo. They created a new color palette for the WordPress site and made it much more user-friendly. We aren’t selling anything on the site yet, since our services are mainly B2B and require quite a bit of technical expertise in order to identify the best solution. However, we do have a few products that would do well in e-commerce, so that’s our next step with Matchbox.
They currently do SEO, as well.
What is the team composition?
We had a project manager, graphic design lead, two backend specialists, and someone in charge of the big picture and initial development. The project manager was our main point of contact.
How did you come to work with Matchbox Design?
We found Matchbox online. We were initially looking for an SEO company in the St. Louis area, so we could have a personal face-to-face interaction. We wanted a company that did their own SEO well, and Matchbox consistently appeared at the top for firms in St. Louis.
At first, we just wanted SEO help, but we realized our outdated site was going to make that extremely difficult. That’s when we decided to do SEO and a site redesign with Matchbox.
How much have you invested with them?
We spent $25,000–$50,000.
What is the status of this engagement?
The project lasted from October 2017–February 2018.