What evidence can you share that demonstrates the impact of the engagement?
They went above and beyond. I think one of the big pieces is that the team that we got the website built for hasn't come to me in quite a while to make any changes to the site. In my position, I tend to sense that a team is going to push toward getting a new website when they're coming to me pretty regularly to make small fixes on the backend of the site. When a website launches, I can tell if it is or isn’t working for the team depending on how much they're reaching out to me. The team has been able to handle the website and become pretty self-sufficient. For me, that's a barometer of success on their end. I think it also helped that Massive was there to onboard and assist on that front.
How did Massive Media perform from a project management standpoint?
It was a really good process. They didn’t miss much, and they were always very responsive within a day or less. Our organization is split across Canada; although Massive is based in the same city as me, the project team is based out of the East Coast, and they were flexible with handling that time change.
There was a lot of back and forth, and sometimes, unexpected things came up. Everyone was super flexible, accommodating, and understanding of the situation. I think that’s a tribute to their experience dealing with clients, not only from our industry but other industries as well. They took on challenges as they came, which was really nice. To communicate, we used Google Hangouts, email, or quick phone calls as needed.
What did you find most impressive about them?
I thought the whole process was really well done. One of the most challenging pieces was when we had two feedback loops in the design that were part of the agreement, but we had to explore and add a third round because of internal feedback on our end. They managed that really well; I think it could’ve been a sticky situation, but they communicated well, and it ended up just being a small bump in the overall journey of the project.
Are there any areas they could improve?
No, I think it was pretty good for the most part. I didn’t think there was any glaring weakness or issue working with them.
Any advice for potential customers?
I’d recommend taking one of two paths: have everything clearly defined upfront, or be willing to collaborate and work with the ideas that Massive brings to the table. I think that a lot of the time, when you work with agencies like this, it can be frustrating to both parties if you’re undecided on your approach.
Massive Media's results have been well-received and yielded positive feedback. They completed the project within a tight deadline while still leaving time for feedback and refining. The team made sure to listen in order to get the brand where it needed to be.