What evidence can you share that demonstrates the impact of the engagement?
We see a much faster path to ticket sales. Instead of the four clicks that it would take for ticket sales, it now only takes one or two, depending on where you land. Therefore, we're having a lot more people navigate into our ticket processing system, which is the goal. The more eyes on the ticket processing systems, the better. We saw a 15%–20% increase in that.
We had a lot of feedback on the creative and everybody really loved it. That’s not just website users but also the people who sell our printed brochures, because that creative was ultimately done by Massive as well. We’ve also had a lot of feedback on the ease of use of the website and the calendar functionality, which we didn't have previously. People like being able to see what days of the week events are on instead of having to look it up.
How did Massive Meda perform from a project management standpoint?
We communicated via a project manager and, from time to time, we would liaise directly with the developer or designer. We had a direct line to the creative director who did the photos, for example.
They kept up on task. We would typically be the ones dragging behind on things like content and approvals. They were also really good at letting us know when we were out of scope. When we had additional requests that we hadn’t thought about before, they would let us know that it wasn’t in scope but that we could add it later. They were really efficient in that way.
What did you find most impressive about them?
The awareness of digital combined with the awareness of branding combined with cost efficiencies. It seems like everyone says that they can do digital and branding, but I don't think there are a lot of agencies that truly can. They often have to outsource one or the other so you have to split the work between agencies. The great thing about Massive is that they can do all of it. They understand that your brand is seen more online than anywhere else. To be able to combine those two things is something that not many agencies can do, particularly with knowledge of the technical backend, API, things like that. It’s not something you’re going to find with a regular branding agency.
Are there any areas they could improve?
Not really. Not that I can think of off the top of my head.
Do you have any advice for potential customers?
Really think about your scope of work. This is with any agency, not necessarily just with Massive. You really need to think about your scope of work and the things that might pop up mid-project that you hadn't considered. Really consider what needs done because sometimes things cost more to add later.