Marketing. Technology. Growth.

As the convergence of Marketing and Technology is happening, many established e-Businesses & e-Commerce companies are maturing and demanding leading technology and marketing solutions to deal with legacy systems that have plateaued them out or are affecting their ability to compete effectively.

MARTEC360 offers a suite of Marketing, Technology & Business strategies, solutions and services proven to drive bottom-line growth and profitability. Designed to encompass the full 360 degree needs of our clients. Delivered by seasoned, experienced partners and our dedicated team of solution experts.

MARTEC360 creates holistic, data-driven marketing solutions that focus on increasing the clients “bottom line” (ROI/ROAS) in the following areas:

  • Holistic SEO/SEM Strategy, Consulting & Execution
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Management
  • Content Strategy
  • Technical Analysis & Optimization
  • Conversion Optimization and Tracking
  • Programmatic (AI) Shopping Management
  • Comprehensive eCommerce RevGrowth Strategies
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2016
Show all +
Tampa, FL
headquarters

Reviews

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e-Commerce & SEO Partnership for Specialty Retailer

"I don’t think any other company had the technical expertise to do what we did together."

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2006 - Ongoing
Project summary: 

MARTEC360 migrated an e-commerce site to a new platform while designing custom solutions for features not yet supported. They also provide regular assistance with SEO services and PPC.

The Reviewer
 
11-50 Employees
 
Hazleton, Pennsylvania
Chris Duggan
Founder, Equestrian Collection
 
Verified
The Review
Feedback summary: 

Throughout the 11-year relationship, MARTEC360 intertwined stellar management services with expert online marketing and technical capabilities. Their level of personal communication, innovative brainstorming, and expanding knowledge base ensure a strong collaboration. 

BACKGROUND

Introduce your business and what you do there.

I have a company called StarPoints Services, and I also was the owner and founder of Equestrian Collections, which I recently sold to Choice Brands Group. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MARTEC360?

MARTEC360 is involved with Choice Brands Group and was heavily involved with my company when it was Equestrian Collections. We wanted to migrate our site and chose the Everest platform. I was looking for a company that would act like an IT division of my company to come in and configure the new site on the new platform. They also needed to help us on an ongoing basis with things like pay-per-click, organic search, and the technical side of assessing the Everest site, which didn't support parametric search out of the box like I needed. They also needed to be able to do vendor inventory lookups on a regular basis, which wasn’t supported by Everest. 

SOLUTION

What was the scope of their involvement?

Two years ago, I sold Equestrian Collections to Choice Brands Group. Once they had acquired us, they wanted to re-platform from Everest to their homegrown system, which they did but not successfully, especially on the organic search side. As they took our company in, they realized the different style of management and level of technical expertise that we had. That helped them with their decision to get off their homegrown system onto the system that we’re going to be implementing in a couple of months: Magento ERP/Acumatica/Savant/Salsify/Salesforce.

On the Magento side, it is the professional ERP version, not the community one. On the technical side of that, there is the actual testing and SEO that my company is doing with MARTEC360. They’re heavily involved in the day-to-day project management, and that’s been extremely helpful. The Acumatica side is a lot more data-focused, including setting up the accounting. They did the requirements for that and are technically involved to some degree, but I’m not as familiar with it since I tend to focus more on Magento.

With Savant, which is a warehouse system that they chose, they are involved with maintaining project availability, keeping the inventory correct multiple times a day, and making sure that the requirements are met. Also, they’ll be involved with some of the tests on that.

As they made that decision, they were looking for a similar company to come in and help them with that. They knew of Andrew and MARTEC360 (E2 Solutions at the time), so they selected his company to help with that particular transition, which they’re doing now.

I’m very much a part of Choice Brands Group. We consult with them and provide a lot of their personnel, so we’ve kept that relationship. A year ago, Andrew decided to change the name to MARTEC360 to reflect the broad range of services; the intersection of marketing and technology.

How did you come to work with MARTEC360?

We had a detailed requirements list for the platform. We chose the platform first and then asked the Everest company for companies that they had worked with to help us do the implementations. MARTEC360, who was E2 Solutions at the time, was one of those, and we interviewed probably half a dozen of those. I was looking for a company that had those technical smarts, and the only one that I could really find after interviewing a fair number was E2 Solutions.

We ended up choosing E2 Solutions after I interviewed Andrew Shelton, the founder, personally. He seemed to be a really good fit. I remember saying to him, “Why should we choose your company?” and he said, “Because you have to. To do all that you want to do, you need a company like mine to help you with those implementations.” He was correct. I don’t think any other company had the technical expertise to do what we did together.

How much have you invested with MARTEC360?

They signed a contract on a per-month basis for $60,000–$70,000. On the SEO project, they have a $100,000 run rate plus per-year costs while we’re involved with them. We have an ongoing commitment for technical help.

What is the status of this engagement?

We began working with them 11 years ago [in 2006]. It’s an ongoing, day-to-day commitment on the SEO side as well. It’s fairly significant and will continue to grow as we add extra pieces. They’re becoming basically a part of our team, which they were for me with Equestrian Collections. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ll have metrics when we eventually start the projects. Right now, we’re just getting through the project management. We feel like we have MARTEC360’s daily absolute commitment when we were on the phone with them and in day-long meetings with them for various pieces.

How did MARTEC360 perform from a project management standpoint?

They started, like everybody else, a little weak in that department, but now that we have the tools and they’ve matured into a fully developed company, the project management is excellent. We used Wrike as a project management tool, and that’s been quite effective. They keep timelines and everything else in tandem with each other so that we have a view of the entire project, which is pretty complex.

We have a view of whatever projects we’re working on with them, and we can all see past the timelines and Gantt charts. They’ve invested in their technology and are getting some really good project managers onto their team.

What did you find most impressive about MARTEC360?

They get the overall vision of what companies like ours need in terms of melding end-to-end marketing and technology, as well as using data to make well-informed decisions. They had to wait for the technology to be able to do everything, but they’ve been first adopters of new options. They gave great recommendations when we’ve needed or asked for them. MARTEC360 also works with other companies and makes sure that we can implement what we want. I think that’s really their strength. Andrew is like me: we’ve been in it since the first day and built up skill sets that few other companies have in terms of knowledge of the internet, e-commerce, and the market. We’ve been in the trenches for as long as it’s existed.

Are there any areas MARTEC360 could improve?

They could get their arms around the breadth of the services that they offer now. It’s hard to understand what you’re going to do and have the internal fortitude and resources to be able to implement that full vision; they’re in that process like every other company is.

They could stand to bring in more necessary resources. It’s easy to say you’ll do it, but I think that growth is a challenge for every company. I do see them taking all the necessary steps to make sure that they can. 

5.0
Overall Score I think their company is special because Andrew extends himself. It makes his company a little more vulnerable, but I think it’s really great. He visits personally, which makes a huge difference. It’s like having them as part of our team.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes we push the timelines out, but they’re very good at adapting.
  • 5.0 Cost
    Value / within estimates
    Over the years, the value for what we paid out far outweighed the cost. I don’t think we could have gotten better value anywhere.
  • 4.0 Quality
    Service & deliverables
    Deliverables are sometimes not dependent on them. We’re working with other providers, and sometimes outside things happen, but I see them always reacting to it and making sure is has the least possible impact.
  • 5.0 NPS
    Willing to refer
    I have recommended them many times.