Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.
Our Outbound System
Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our proprietary AI SDR platform, creating a system that adapts in real time to buyer behavior, intent signals, and performance data.
We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin producing qualified leads within 30 days.
What Sets Us Apart
Martal operates with experienced, onshore sales teams across North America, the EU, and LATAM. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies.
Services
B2B Lead Generation
Appointment Setting
Sales Outsourcing
Account-Based Marketing (ABM)
Cold Email, Cold Calling, and LinkedIn Outreach
An Agency B2B Companies Trust
Martal has been recognized across multiple platforms for performance and client satisfaction.
#1 Lead Generation Company on Clutch
#8 on Clutch’s Top 1000 Providers List for 2025
Top Lead Generation Company on G2
One of Canada’s Top Growing Companies by The Globe and Mail
Top 500 BPO on Outsource Accelerator for 2025
Min project size
$1,000+
Hourly rate
$25 - $49 / hr
Employees
250 - 999
Locations
Oakville, Canada
Year founded
Founded 2009
Languages
Timezones
1 Language that we service
English
2 Timezones that we service
EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)
3 Locations
Oakville , Canada
San Francisco , CA
Uniondale , NY
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$25 - $49
/hr
Rating for cost
4.6
/5
What Clients Have Said
Martal Group's pricing is perceived as budget-friendly and offers good value for cost, with clients often noting affordability. They typically work with small to mid-sized teams (2-10 employees) on projects. Specific costs mentioned range from $5,000 to $60,000, reflecting a flexible engagement model.
Martal Group is recognized for their professionalism and client-oriented approach. They are described as transparent, communicative, and dedicated to achieving client success, fostering long-term partnerships built on trust and collaboration.
Understanding and Adapting to Client Needs
Martal Group is noted for its ability to quickly understand clients' products, market needs, and value propositions. They tailor their approach based on client feedback and market data, ensuring that their strategies align with client objectives.
Strong Industry Expertise and Market Knowledge
Martal Group's team possesses strong industry expertise and market knowledge, which clients find instrumental in executing successful lead generation and sales strategies. Their ability to provide insights into market trends and best practices is highly valued.
High-Quality Lead Acquisition
Clients commend Martal Group for acquiring high-quality leads and facilitating meaningful sales conversations. Their efforts have led to increased sales and valuable partnerships for many clients.
Challenges with Initial Lead Quality
Some clients noted challenges with the quality of leads at the beginning of engagements. However, Martal Group was responsive to feedback and made necessary adjustments to improve lead quality over time.
Successful Lead Generation and Sales Pipeline Development
Martal Group has consistently helped clients build strong sales pipelines by generating high-quality leads and setting appointments with potential customers. Clients reported increased brand awareness and successful entry into new markets thanks to Martal's targeted outreach strategies.
"...it helped us to take the company to the next stage of product commercialization."
Nov 29, 2019
CEO & CTO, ETV Energy Ltd
Arieh Meitav
Verified
Energy & natural resources
Ramat Gan, Israel
1-10 Employees
Online Review
Verified
Martal Group reviewed a product's R&D plan and conducted market research, ultimately creating a go-to-market strategy. This included providing an assessment of the potential market size.
The team crafted an effective strategic plan. Their workflow was complimented by smooth communication and the quick completion of tasks. Stakeholders appreciated their investment in the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
ETV Energy Ltd is a developer of advanced battery cells based on company-developed proprietary high voltage (4.7 volt) electrochemistry. I was the company CTO from 2008 till 2011.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential.
What were your goals for this project?
We needed help with market research and business strategy assessment, before approaching the market with our product
SOLUTION
How did you select this vendor?
We were introduced to Martal through the company founder.
Describe the scope of their work in detail.
ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue.
What was the team composition?
ETV Team comprised 15 employees with a R&D team of 11, including 3PhDs. Martal's team had one expert assigned to the project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Martal's expert has created a go-to-market plan, and it helped us to take the company to the next stage of product commercialization.
How effective was the workflow between your team and theirs?
Our communication involved F2F meetings and calls, and it was pretty effective.
What did you find most impressive about this company?
Strong personal commitment and close joint work. The project was completed in a timely manner.
Are there any areas for improvement?
Haven't encountered any negative issues
RATINGS
4.5
"See above"
Quality
5.0
Service & Deliverables
"See above"
Schedule
5.0
On time / deadlines
"See above"
Cost
4.0
Value / within estimates
"Reasonable in repsect of contribution"
Willing to Refer
5.0
NPS
"Excellent perssonal relations
Showing 1-1 of
1 Reviews
TIER 1A: Outbound Lead Generation
Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/
Small
Best for early stage Startup companies
$4,500
/month
sales team : SOM and 2 Latam BDRs
Medium
Best for series A Startup companies
$5,000
/month
sales team : SOM and 1 NA BDR
Large
Best for series B - C Startup Companies
$6,195
/month
sales team : SOM and 2 NA BDRs
Features
Small
$4,500
/mo
Medium
$5,000
/mo
Large
$6,195
/mo
sales team
SOM and 2 Latam BDRs
SOM and 1 NA BDR
SOM and 2 NA BDRs
Small
$4,500
/mo
sales team
SOM and 2 Latam BDRs
Medium
$5,000
/mo
sales team
SOM and 1 NA BDR
Large
$6,195
/mo
sales team
SOM and 2 NA BDRs
Our Story
We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.
Meet the Team
Matt GuthrieSenior Sales Operations Manager
Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.
David RosenthalSenior Sales Operations Manager
Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.
Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.
What Sets Us Apart
Onshore Sales Executives
At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.
B2B Sales Experts
Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.
Diverse Industry Experience
We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.
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