Martal Group

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at Nashville's Media Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal to help us expand the business in North America and LATAM. We did not have the budget for a full-time sales team, so we had to hire a fractional team provided by Martal.

SOLUTION

How did you select this vendor?

We were referred to Martal by one of our partners.

Describe the scope of their work in detail.

Martal was responsible for securing channel partnerships in the North American market, that would be able to provide professional services and deploy our product.

What was the team composition?

Martel Group is a scalable team with Edward as the head of operations. He also acted as the lead in negotiations with potential partners. Martal has two fractional sales reps, responsible for presenting our brand to channel partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to find a few resellers and launched in LATAM first, while US sales followed after a few months of intensive negotiations.

How effective was the workflow between your team and theirs?

Martal’s sales team led by Noam was very transparent about the process, and we were satisfied with their professional communication frequency and quality. I would recommend paying attention to bringing all reps to the weekly calls.

What did you find most impressive about this company?

The team was quick to grasp the core value of the product and was committed to explain the added value to potential partners. Martal kept us updated during the process.

Is there any area for improvement or anything that could have been done differently?

We would recommend improving the reporting quality.

BACKGROUND

Please describe your company and your position there.

We are a software development company and I am Director in the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group, and what were your goals?

We hired Martal Group for lead generation. We were expecting around 8-10 good leads in this span

SOLUTION

How did you select this vendor and what were the deciding factors?

we started with google research and a selected couple of vendors. Based on the discussion with sales team, we selected Martal

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They were supoose to - Understand our offering, - Plan email campaign and - Generate leads for us

How many resources from the vendor's team worked with you, and what were their positions?

3-4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

8-10 leads to e generated

How effective was the workflow between your team and theirs?

I wont consider it effective as we didn't get a single lead in this project.

What did you find most impressive or unique about this company?

Their sales efforts

Are there any areas for improvement or something they could have done differently?

Focus on implementation, work strategically and be dynamic in terms of approach

Company Responses

The vendor responded on June 10, 2022.

Thank you for posting your honest feedback. At Martal, we set a high standard for our services, and we are sorry that the project did not meet your expectations. We understand that waiting for lead generation results can be frustrating. During the first three months of every partnership, our sales professionals develop and continuously optimize our clients’ outreach campaigns to define the best sales strategy for their unique offers. Unfortunately, building a sustainable and scalable pipeline in highly competitive markets such as outsourced software development in India can take longer without a significant differentiator. Because B2B lead generation varies greatly depending on the industry, target market, and audience, we cannot guarantee results. We care deeply about our customer relationships and are pained to hear that you had a less than optimal experience. However, we promise to strive to provide exceptional service for all of our clients. 

BACKGROUND

Please describe your company and your position there.

I am a new business development lead for a Marketing Services and and content production company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We offer high-end bespoke content solutions that require time and effort to estimate, scope and close. We wanted to grow our business, but with customers that have the potential to be long lasting partners, and needed a hands on human approach to prospecting and new business development.

SOLUTION

How did you select this firm and what were the deciding factors?

We interviewed multiple vendors and felt that Martal provided the most strategic, hands on approach to prospecting and outreach.

Describe the project in detail and walk through their service package.

The team is responsible for cultivating a list of names to reach out to, introducing our services through digital channels, and generating introductory meetings with our creative and production specialists.

How many resources from the vendor's team worked with you, and what were their positions?

We have 3 main points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We have had success in generating meetings with blue-chip companies who present excellent opportunities for our business.

How effective was the workflow between your team and theirs?

The team is very engaged and responsive with us throughout each week.

What did you find most impressive or unique about this company?

The front end of their outreach and the back end of their prospecting strategy are more connected than partners we've worked with in the past.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

IVM simplifies supply distribution within companies by providing 24/7 smart vending solutions for critical tools employees need to be productive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal Group to assist in our outbound marketing efforts through email and social media marketing as well as calls.

SOLUTION

How did you select this vendor?

Compared reviews and then interviewed multiple companies

Describe the scope of their work in detail.

Over the last month, the Martal team has studied our products, services, and ICPs in order to curate lead lists, create copy, and develop a strategy. New campaigns are launched regularly and we meet weekly to go over progress and discuss past and upcoming appointments.

What was the team composition?

We have three people at Martal assisting our internal team. Grant oversees the process as the sales operation manager. Brennan and Alex are the account executives working on outbound sales development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It’s been just over a month and the team at Martal has sent us six qualified leads with some industry giants in our desired market.

How effective was the workflow between your team and theirs?

We stay in touch almost daily through email and WhatsApp to go over prospective clients. The team updates the list of MQLs and SQLs as they come in, and provides a progress report with KPIs every week.

What did you find most impressive about this company?

They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time.

Is there any area for improvement or anything that could have been done differently?

Nothing as of yet but our relationship is ongoing.

BACKGROUND

Please describe your company and your position there.

Valo Solutions is a Microsoft ISV Partner that provides Intranet Solutions that scale into the enterprise for centralized and personalized communications. My role is North American Partner Team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Marketing exercise for awareness, Lead generation, and appointment setting.

SOLUTION

How did you select this vendor and what were the deciding factors?

we searched for an end to end lead generation company with a provide methodology for prospecting

Describe the project in detail and walk through the stages of the project.

#1 sending emails and providing phone work as follow ups to setting appointment with a comprehensive qualified list of prospects. #2 follow up from Valo event that promoted appointments #3 methodical approach to client-facing and net-new partner awareness

How many resources from the vendor's team worked with you, and what were their positions?

2 direct contacts to set up, manage, and follow up with emails/phone 1 supervisor to manage feedback, strategy, and direction best practices

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal team members kept a live spreadsheet of activity, feedback, and notes for tracking purposes. Once a lead agrees to a meeting, the Martal team connects for scheduling. In August we had 20 new meetings

How effective was the workflow between your team and theirs?

we met every week for analytics review, changes to email templates and scripts and discuss feedback, challenges, and ways to improve

What did you find most impressive or unique about this company?

They provide professionalism, attention to detail, and the ability to provide progress and feedback in meetings.

Are there any areas for improvement or something they could have done differently?

i believe more phone work is the key to success from a marketing exercise to show more ways to call to action

BACKGROUND

Please describe your company and your position there.

Exsis excels at leading companies through digital transformations by providing the best solutions based on each companies’ individual needs including hiring IT talent, software development, cloud solutions, data analysis, BI consulting, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal Group to provide outbound lead generation and customer onboarding services.

SOLUTION

How did you select this vendor?

We select this company because

Describe the scope of their work in detail.

Every week, the Martal team generates lead lists, sets up email campaigns, and performs various outreach strategies through multiple channels such as LinkedIn and phone calls. We have a weekly meeting to go over the results, discuss the progress of leads in the pipeline, and make any necessary changes based on the data.

What was the team composition?

We have three people working with us from Martal Group. Michele H. and Jason A. are the sales executives who handle lead generation, outreach, and sales appointments. Then we have a sales operation manager, David R., to oversee the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started with Martal at the beginning of April. After a little over a week of getting to know Exsis and developing the campaign, the sales team at Martal was ready to launch. We have since received five appointments and 85 market-qualified leads.

How effective was the workflow between your team and theirs?

We communicate through WhatsApp and email when a lead raises their hand for an appointment. Michele and Jason also meet with the prospective clients and manage the sales cycle to facilitate a partnership when possible. The workflow has been well-maintained.

What did you find most impressive about this company?

The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space.

Is there any area for improvement or anything that could have been done differently?

No, not at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Spin.ai - a SaaS data protection company based in Palo Alto. We help enterprise organizations reduce downtime from ransomware attacks, protect against zero-days vulnerability, security breaches, data loss, and data leak in the cloud.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We were looking for a new way of lead generation and decided to outsource this direction to a 3rd-party provider. We partnered with Martal to increase our outreach to prospective enterprise companies.

What were your goals for this project?

We partnered with Martal to create a pipeline of the B2B leads and shortlist selected prospects to schedule a demo of our products.

SOLUTION

How did you select Martal Group?

Don’t remember

Describe the scope of their work in detail.

We had weekly sales cadence calls with the Martal team. Martal was responsible for the BDR and pipeline creation part.

What was the team composition?

One scouter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were introduced to companies that matched our ideal profile, Martal took care of the prescreening and qualification.

How effective was the workflow between your team and theirs?

We had a good interaction that was managed via calls and emails.

What did you find most impressive about this company?

Their high-quality prospecting and great database of contacts are amazing.

Are there any areas for improvement?

Not that I remember

BACKGROUND

Please describe your company and your position there.

I was a leader of global partnership enablement for a computer networking firm, looking for partners and resellers for test optimization business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal assisted with ABM campaigns introducing me to potential channel partners.

What were your goals for this project?

Netscout had a very aggressive plan to enhance the channel partners roster and we needed help to reach out to companies who were shortlisted and identified as ideal candidates.

SOLUTION

How did you select Martal Group?

Martal was referred by one of the internal marketing team members.

Describe the scope of their work in detail.

Martal team was reaching out to channel partners on my behalf and qualifying them for Netscout.

What was the team composition?

Martal provided a team of 2 online marketing and lead generation specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to offload the heavy lifting of presenting our brand and introducing us to qualified leads to sales partner (Martal) - we have received multiple introductions which resulted in several deals.

How effective was the workflow between your team and theirs?

The workflow format was suggested by Martal and agreed by us - weekly communications with reports/feedback and correction implementation. We were able to effectively tune-up the process in a matter of weeks which improved the outcome significantly.

What did you find most impressive about this company?

It was easy to work with a nimble team of experienced specialists, mostly we needed to provide them knowledge about our products and types of customers, the rest was done by them which was fantastic!

Are there any areas for improvement?

Nothing in particular.

BACKGROUND

Please describe your company and your position there.

3DTAC Technology Inc. is a company that designs, develops, installs and licenses its RFID TAC™ tracking solutions with our proprietary Inventory Management Software (AMS) or integrates them with the software that clients have already implemented. I am the general manager, owing the relationship with Martal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We don't have marketing teams, so we needed a partner who can handle marketing automation and launch email and call campaigns for us.

What were your goals for this project?

We needed more incoming leads for our inventory management platform, Martal's team was instrumental in Canada and US to sign agreements with content providers.

SOLUTION

How did you select this vendor?

Martal was recommended by a friend

Describe the scope of their work in detail.

Martal makes was launching three phase weekly campaigns and qualified leads for Eracts. They provide detailed weekly reports that outline open rates, call and campaign stats

What was the team composition?

The team had one research manager and one sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were running both account-based marketing campaigns, targeting a short list of companies and bulk campaigns as well.

How effective was the workflow between your team and theirs?

We received live updates when the lead was sales qualified and discussed progress on weekly calls.

What did you find most impressive about this company?

They had deep understanding of our product and industry.

Are there any areas for improvement?

No complaints, Martal team delivered the expected results

BACKGROUND

Please describe your company and your position there.

Softline is a global IT solutions provider, catering digital transformation and cyber-security services. I serve as a Business Development director at Softline.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal team to map innovative tech companies and invited them to present their products to Softline business development team.

What were your goals for this project?

Our services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services. To keep our competitive advantage we scout top tech vendors and assess their solutions.

SOLUTION

How did you select this vendor?

Martal was selected in a process of reviewing few companies

Describe the scope of their work in detail.

By hiring Martal Group, we solved our problem of building a vendor funnel from scratch.

What was the team composition?

One market research expert and sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The funnel was build by building a shortlist of companies by technology field and contacting them using outbound outreach.

How effective was the workflow between your team and theirs?

We had a seamless experience, having weekly calls with Martal team

What did you find most impressive about this company?

Since Martal is focused on servicing B2B technology companies, they have access to hundreds of tech vendors and we've built our vendors funnel in a timely manner.

Are there any areas for improvement?

no particular complains