Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.
Our Outbound System
Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our proprietary AI SDR platform, creating a system that adapts in real time to buyer behavior, intent signals, and performance data.
We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin producing qualified leads within 30 days.
What Sets Us Apart
Martal operates with experienced, onshore sales teams across North America, the EU, and LATAM. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies.
Services
B2B Lead Generation
Appointment Setting
Sales Outsourcing
Account-Based Marketing (ABM)
Cold Email, Cold Calling, and LinkedIn Outreach
An Agency B2B Companies Trust
Martal has been recognized across multiple platforms for performance and client satisfaction.
#1 Lead Generation Company on Clutch
#8 on Clutch’s Top 1000 Providers List for 2025
Top Lead Generation Company on G2
One of Canada’s Top Growing Companies by The Globe and Mail
Top 500 BPO on Outsource Accelerator for 2025
Min project size
$1,000+
Hourly rate
$25 - $49 / hr
Employees
250 - 999
Locations
Oakville, Canada
Year founded
Founded 2009
Languages
Timezones
1 Language that we service
English
2 Timezones that we service
EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)
3 Locations
Oakville , Canada
San Francisco , CA
Uniondale , NY
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$25 - $49
/hr
Rating for cost
4.6
/5
What Clients Have Said
Martal Group offers competitive pricing and good value for cost, fitting various budgets. Clients report effective lead generation and appointment setting, with costs ranging from $5,000 to $60,000, depending on project scope. Overall, their services are seen as cost-effective for quality leads.
While clients generally praise Martal Group's lead generation efforts, some suggest that earlier testing of messaging variants could optimize results faster. A few clients also express a desire for more visibility into campaign metrics earlier in the process.
Effective Lead Generation Strategies
Martal Group effectively utilizes multi-channel approaches, including email, LinkedIn, and phone calls, to generate high-quality leads. Clients appreciate the team's ability to create targeted campaigns that result in consistent sales-qualified leads and increased brand visibility.
Comprehensive Service Offering
Martal Group offers a comprehensive range of services, from lead generation to sales strategy development, providing clients with a full-service solution to their business development needs.
Effective Use of Technology
Martal Group effectively uses technology to support their lead generation efforts, providing clients with access to valuable insights and tools that enhance campaign performance. This tech-savvy approach is a key differentiator.
Successful Market Penetration
Martal Group has demonstrated success in helping clients penetrate new markets, particularly in the US. Their expertise in navigating market challenges and identifying key opportunities has resulted in significant business growth for clients.
Strong Project Management
Clients commend Martal Group for their organized and responsive project management. The team communicates regularly through virtual meetings, emails, and messaging apps, ensuring that clients are kept informed about progress and adjustments are made as needed.
"...the team was incremental in finding the right solution provider for our needs."
Nov 13, 2019
Senior Manager, BDO Canada
Evgeny Koloda
Verified
Financial services
Toronto, Ontario
1,001-5,000 Employees
Online Review
Verified
Martal Group sourced new tech vendors, coordinating with each to present their products to the in-house solutions team. These vendors would be vetted based on their ability to support third-party projects.
Internal stakeholders were satisfied with the candidates presented. In particular, they praised Martal Group's extensive network of over 100 tech companies.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m a Senior Manager, running Technology Advisory Services (TAS) team at BDO Canada. I’m leading GTA TAS practice where my team provides tailored and comprehensive IT advisory services to small and medium-sized firms across all industries.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal was engaged in sourcing new tech vendors for BDO and invited them to present their products and meet with BDO solution team.
What were your goals for this project?
The goal of the project was to map new tech vendors suitable to service BDO clients, I was in need of sourcing startups’ marketing collateral and coordinating discovery calls and demos.
SOLUTION
How did you select this vendor?
We selected Martal through employee recommendation.
Describe the scope of their work in detail.
We sourced vendors by vertical, evaluated their products and had discovery and demo calls with vendors who were a good fit and suited our requirements.
What was the team composition?
We worked directly with the head of Martal group.
RESULTS & FEEDBACK
How effective was the workflow between your team and theirs?
We had a direct channel of communication via a dedicated chat room, progress was reported on a weekly basis.
What did you find most impressive about this company?
Martal has a great network of portfolio companies and a client roster of over 100 vendors, the team was incremental in finding the right solution provider for our needs.
Are there any areas for improvement?
at the moment we are satisfied with the partnership
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Agreement Facilitation for Sports SaaS Platform
Business Consulting
Less than $10,000
Aug. - Dec. 2014
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their quick turnaround stood out to us."
Jul 16, 2019
CEO, Sportand.me
Ivan Ryndin
Verified
Other industries
Saint Petersburg, Russia
1-10 Employees
Online Review
Verified
Martal Group managed two agreements for a sports SaaS platform and its strategic sports betting partners.
The agreement signing process went quickly and smoothly thanks to Martal Group's efforts. The team was responsive and prompt from start to finish.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Sportand.me is an IT company which provides services in software development for sport organizations since 2012. I serve as company CEO and was responsible for Martal Group contract.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We engaged Martal's team in to sign agreements with strategic partners.
What were your goals for this project?
We required to engage strategic partner to test a new line of business related to sports betting.
SOLUTION
How did you select this vendor?
recommendation.
Describe the scope of their work in detail.
We required to engage betting partners, sign NDAs and integrate their betting core with our platform. Martal's team facilitated and signed 2 agreements in three months.
What was the team composition?
The project was led by Martal Group founder
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Martal's team helped us to sign a pilot agreement with Titan Bet and Playtech in a short period of time.
How effective was the workflow between your team and theirs?
The team was pretty responsive
What did you find most impressive about this company?
Their quick turnaround stood out to us.
Are there any areas for improvement?
Nothing in particular
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Consulting for Natural Gas Company
Other IT Consulting and SI
Less than $10,000
Jan. 2015 - Jan. 2017
4.5
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.5
"We got some useful leads."
Jul 6, 2019
CEO, Natural Gas Company
Anonymous
Verified
Energy & natural resources
New York, United States
1-10 Employees
Online Review
Verified
Martal Group provided strategic planning services to help a natural gas company expand into the US market. They researched US-based industry vendors and contacted them to create connections.
The team's efforts generated quality leads. Martal Group met the requirements of the engagement in a timely and cost-effective manner. The team led a smooth workflow as well.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO of natural gas company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal was hired to provide strategic planning services in regards to the company US expansion. We engaged the team to sign agreements with local partners and provide business strategy planning.
What were your goals for this project?
Our company was expending NG delivery business into US and was seeking local tech partners to provide natural gas delivery tanks and other certified components. Martal's team assisted in researching the US based certified vendors and contacted them for creating business opportunities.
SOLUTION
How did you select this vendor?
Previous acquaintance
Describe the project in detail.
Our company was expending NG delivery business into US and was seeking local tech partners to provide natural gas delivery tanks and other certified components. Martal's team assisted in researching the US based certified vendors and contacted them for creating business opportunities.
What was the team composition?
Vitaly and myself
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We got some useful leads.
How effective was the workflow between your team and theirs?
very good
What did you find most impressive about this company?
Our company was expending NG delivery business into US and was seeking local tech partners to provide natural gas delivery tanks and other certified components. Martal's team assisted in researching the US based certified vendors and contacted them for creating business opportunities.
Are there any areas for improvement?
no
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Lead Generation for IT Consultancy
Advertising
$10,000 to $49,999
Feb. - Aug. 2017
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Martal was a pretty effective communicator. We enjoyed this sales partnership."
Jun 24, 2019
Sr. Solutions Architect, ESI Solutions
Stan Filippin
Verified
Information technology
Oakville, Ontario
1-10 Employees
Online Review
Verified
Martal Group did lead creation in the government sector for a video analytic product. Their efforts included sourcing and responding to RFPs, giving demonstrations, and attending sales events and conferences.
Martal Group for highlighting several relevant business opportunities and creating a pilot project. Their effective communication and omni-channel marketing approach were particularly notable.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
ESI Technologies is an IT digital transformation adviser. We assist clients in managing data and gaining competitive knowledge while protecting their assets. I was a solution architect in 2017.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
ESI partnered with Martal for creating leads in the government sector, aiming to onboard new business for a video analytics product.
What were your goals for this project?
Generating new opportunities and business growth.
SOLUTION
How did you select this vendor?
Martal Group was recommended by a vendor.
Describe the scope of their work in detail.
Martal’s team assisted in sourcing government RFPs and developing comprehensive responses. Martal’s team was engaged in “lunch and learns," demos, sales events, and other activities.
What was the team composition?
The partnership was led by Martal Group's Founder and CEO.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
During the partnership term, we've identified numerous government opportunities, attended three conferences in Canada and the US, and created a pilot project.
How effective was the workflow between your team and theirs?
Martal was a pretty effective communicator. We enjoyed this sales partnership.
What did you find most impressive about this company?
An omni-channel approach for outbound lead generation.
Are there any areas for improvement?
Nothing to report.
RATINGS
5.0
"Great company to deal with."
Quality
5.0
Service & Deliverables
"Professional, on-time, and on-budget."
Schedule
5.0
On time / deadlines
"Really easy."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Definitely will recommend.
New Market Consultation Services for IT Company
Business Consulting
Less than $10,000
Oct. - Dec. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The entire Martal team was professional, helpful, and very easy to communicate with."
Jun 24, 2019
CMO, SmartBrain
Kate Guneri
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Martal Group provided sales and marketing services, consulting on email campaigns and client relations.
Martal’s expertise and guidance in email sequencing and client negotiations helped establish the company in a new market and position them for future growth. The team was attentive to project needs and delivered consistent, reliable communication.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a CMO at Smartbrain.io. We provide Easter European software developers who specialize in various programming languages, including JavaScript, SQL, Java, C#, PHP, Python, C++, and AngularJS.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal as a sales partner when we decided to enter the US market.
What were your goals for this project?
Our goal was to build an American client base, specifically IT companies and startups.
SOLUTION
How did you select this vendor?
They were recommended to us.
Describe the project in detail.
We began with initial meetings, both on- and offline, to discuss our needs. Our work together then consisted of drafting email sequences and client calls.
What was the team composition?
We worked primarily with Martel’s founder and a sales manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
During our three months, we received good insights on client negotiations, email sequences, and how to position our brand and company.
How effective was the workflow between your team and theirs?
The entire Martal team was professional, helpful, and very easy to communicate with. I also appreciated our weekly calls.
What did you find most impressive about this company?
We were impressed with their sales and negotiation skills.
Are there any areas for improvement?
A good writer would be beneficial, but we are satisfied with everything else.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 101-105 of
105 Reviews
TIER 1A: Outbound Lead Generation
Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/
Small
Best for early stage Startup companies
$4,500
/month
sales team : SOM and 2 Latam BDRs
Medium
Best for series A Startup companies
$5,000
/month
sales team : SOM and 1 NA BDR
Large
Best for series B - C Startup Companies
$6,195
/month
sales team : SOM and 2 NA BDRs
Features
Small
$4,500
/mo
Medium
$5,000
/mo
Large
$6,195
/mo
sales team
SOM and 2 Latam BDRs
SOM and 1 NA BDR
SOM and 2 NA BDRs
Small
$4,500
/mo
sales team
SOM and 2 Latam BDRs
Medium
$5,000
/mo
sales team
SOM and 1 NA BDR
Large
$6,195
/mo
sales team
SOM and 2 NA BDRs
Our Story
We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.
Meet the Team
Matt GuthrieSenior Sales Operations Manager
Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.
David RosenthalSenior Sales Operations Manager
Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.
Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.
What Sets Us Apart
Onshore Sales Executives
At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.
B2B Sales Experts
Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.
Diverse Industry Experience
We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.
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