What evidence can you share that demonstrates the impact of the engagement?
While I can't directly attribute sales conversions to their work, we saw markedly increased web traffic against comparative media. Our new creative content extended average visit lengths by over 8%. In a sense, they increased our "likability." One specific campaign effort saw a 20% lift in site traffic. Having experimented with several TV efforts, their endeavor showed the decidedly strongest results. Ultimately, they helped us gain traction and exposure.
How did Marshall Fenn Communications perform from a project management standpoint?
Their execution was flawless, from budget approvals to contact reports and production schedules. They arranged timelines and meetings, and always followed up. Regularly checking in to make sure nothing had changed ensured our satisfaction. Since they kept up with our schedule, they never booked excessive meetings. Everything about the project was planned extremely well.
What did you find most impressive about them?
Even though I outlined a very clear objective, they were never afraid to express their own ideas. They’d pinpoint my exact needs, and offer three excellent new methods to achieve them. The best agencies in the world are ones that care about insight. Marshall Fenn Communications did a terrific job, and pushed their creative team to go places outside my comfort zone. That’s how I knew we were in the right place.
The team showed dogged determination, and I felt like we were in it together. Using all their resources and capabilities, they performed the best work possible. They delivered exactly what I asked for, if not an even better result.
Are there any areas they could improve?
As with any creative agency, there was an element of difficulty accessing the critical insights faster. While this always requires a fair amount of work upfront, as a client, I’d prefer faster results. Getting impatient has been a problem I've encountered with every agency I've worked with. I had to work through that learning curve; I'd never gone through their process before.