Marketing that Sells

B2B marketing agency Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Servicing clients worldwide, we are a Salesforce/Pardot partner and the leading HubSpot Platinum partner based in Atlanta, GA.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
2001
Show all +
Atlanta, GA
headquarters
  • 1440 Dutch Valley Place, Suite 1100
    Atlanta, GA 30324
    United States

Reviews

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Web Redesign for Strategy Consulting & Training Firm

“We appreciated their can-do rather than push-back attitude.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. - Aug. 2017
Project summary: 

Marsden Marketing redesigned a website. They did keyword and VoC research and then updated messaging and value proposition. They developed the site’s navigation structure and integrated content with HubSpot.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Masami Middleton
Principal Consultant, Symmetrics Group
 
Verified
The Review
Feedback summary: 

Integration with HubSpot has boosted content downloads. Internal stakeholders found their research very beneficial. Amicable and engaging, they fostered a great collaboration. They adhered to deadlines and managed a busy project with ease.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a principal consultant at Symmetrics Group, a sales performance consulting and training firm. I also manage marketing for the firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marsden Marketing?

We needed to redesign our website and update our messaging.

SOLUTION

What was the scope of their involvement?

Marsden Marketing did preliminary research to understand our industry. They pursued keyword research to support SEO. The team also interviewed our clients to understand what differentiates our company, service offerings, approach, and impact. They presented this Voice of the Customer (VoC) research at one of our bi-yearly company meetings.

The Marsden Marketing team developed our site’s navigation structure. They made adjustments to our messaging and value proposition. Currently, they are putting together and testing the website structure, design, content, and imagery.

What is the team composition?

We worked with Anne (Founder & Principal, Marsden Marketing), Suzanne (Principal, Marsden Marketing), and Rachelle (Content Consultant, Marsden Marketing) in the project’s early stages. Suzanne and Rachelle pursued the VoC research and created our messaging structure. As the project has progressed, we’ve primarily collaborated with a project manager. Behind the scenes is a full Marsden Marketing team of programmers, designers, and copywriters working on the project.   

How did you come to work with Marsden Marketing?

I’m a member of Atlanta’s HubSpot User Group, and Marsden Marketing was a sponsor at one of our events. At the time, we were beginning to look for agencies that could do website redesign. Marsden Marketing’s offerings intrigued me. We ultimately chose them based on their capabilities and the cultural fit between our teams.

What is the status of this engagement?

The project took place in April–August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Being HubSpot certified, Marsden Marketing ensured that our content offers integrated with HubSpot. We have seen a steady flow of content downloads, including our e-book and thought leadership tools. The VoC research was extremely valuable because it allowed our entire company to understand what we do well and how we compare to other vendors. Our team found this research very helpful.

How did Marsden Marketing perform from a project management standpoint?

They were average on the project management front, although they did very well everywhere else. For content, we used Google Pages to avoid issues with version control.

What did you find most impressive about them?

Marsden Marketing worked incredibly well with my team. They were personable and made the day-to-day work effortless, despite a tight timeline and heavy workload. We appreciated their can-do rather than push-back attitude.

Are there any areas they could improve?

HubSpot is offering more out-of-the-box services, like website templates. This is more of a question than a suggestion, but I’m wondering if Marsden Marketing will begin to blend their custom services with HubSpot’s marketplace offerings.

Any advice for potential customers?

Meet as much of the Marsden Marketing team as possible, and then make sure team members on both sides are comfortable.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer