What was the scope of their involvement?
Marsden Marketing did preliminary research to understand our industry. They pursued keyword research to support SEO. The team also interviewed our clients to understand what differentiates our company, service offerings, approach, and impact. They presented this Voice of the Customer (VoC) research at one of our bi-yearly company meetings.
The Marsden Marketing team developed our site’s navigation structure. They made adjustments to our messaging and value proposition. Currently, they are putting together and testing the website structure, design, content, and imagery.
What is the team composition?
We worked with Anne (Founder & Principal, Marsden Marketing), Suzanne (Principal, Marsden Marketing), and Rachelle (Content Consultant, Marsden Marketing) in the project’s early stages. Suzanne and Rachelle pursued the VoC research and created our messaging structure. As the project has progressed, we’ve primarily collaborated with a project manager. Behind the scenes is a full Marsden Marketing team of programmers, designers, and copywriters working on the project.
How did you come to work with Marsden Marketing?
I’m a member of Atlanta’s HubSpot User Group, and Marsden Marketing was a sponsor at one of our events. At the time, we were beginning to look for agencies that could do website redesign. Marsden Marketing’s offerings intrigued me. We ultimately chose them based on their capabilities and the cultural fit between our teams.
What is the status of this engagement?
The project took place in April–August 2017.