What evidence can you share that demonstrates the impact of the engagement?
Our work with them was very successful. We had them come in and do a technical site audit and make some initial changes which resulted in almost immediate benefits. They shared everything in the form of the weekly report, which became monthly reports as they took on more responsibility.
In those reports, we saw really great improvement in pretty much all of our performance metrics, including bounce rate, time on site, paid performance, and things like that. We also saw a great ROI on our paid search investment, earning close to 250% of what we put in.
How did Markitors perform from a project management standpoint?
Depending on where we were in the project, we had a different point of contact on their side, but generally speaking the management and communication from them was very good. They delivered the reports over Google Docs, but we primarily communicated over phone or email, just because there wasn’t a tremendous need for hands-on management in the project.
What did you find most impressive about them?
They are really knowledgeable about what they do and worked hard to become experts in our industry so that their suggestions were relevant to what was going on in the market around us. We really appreciated the level of commitment and foresight that they demonstrated in becoming true partners with us.
In addition to that, even though we had a pre-defined contract for services and an SOW in place, they were very flexible in trying to figure out what would be the most impactful service at any given time. Depending on the results we were seeing in any given month, they would sometimes suggest other things we could do that didn’t fall within the scope of the engagement but were still very relevant to helping us develop the digital footprint we wanted in the end.
Are there any areas they could improve?
One thing we realized when we transitioned to the full-service shop was that there were some technical issues in the site that may have been skewing our data in terms of our performance.
In retrospect, we maybe didn’t get quite enough technical management to make sure that everything was set up optimally in the first place. That was really the only thing that could have been better in our work with them, and we are hoping to work with them again in the future.
Do you have any advice for potential customers?
Just be really clear up front what your business goals are so that everyone is on the same page about what you are trying to accomplish with the project. And exercise patience, because SEO is not a quick process no matter who you are working with.