What was the scope of their involvement?
When we initially started, he was doing four SEO blog posts per month, two Facebook and Instagram posts per week, as well as Facebook ad campaigns, though we don’t do those anymore. They also managed our Google AdWords account and Ad Grants account in the beginning, but we’ve since done away with those because they weren’t producing. That wasn’t their fault though, because the cost per click is capped at $2 with Ad Grants and all the stuff we're going for is more than that.
They also make minor tweaks on our website as needed, but since our website is pretty new they haven't done any massive overhauls. If we want to add or subtract information, or we have new employees we want to add, they handle those content updates.
What is the team composition?
That’s fluctuated and changed over time, and, I believe, Brett has readjusted how they're structured over the years. For the last year or so, it's been pretty consistent though. I don't work directly with Brett anymore; I work with somebody named Nikitha (Director of Client Services, Markitors), who’s my main point of contact. Underneath her, or maybe her colleagues, are a social media person and a blog content person, but I don’t talk to them. They just give their stuff to Nikitha and Nikitha emails it to me for approval.
How did you come to work with Markitors?
Our website vendor’s price was out of our range, so I Googled “digital marketing,” and Markitors was the very first one to show up. I reached out and spoke to Brett (Founder and CEO, Markitors), but we weren't ready at first to commit to paying for the service. I had to convince my executive director of Brett’s value. He was super easy to work with and followed up with me without being too pushy. Once we opened and got the agency going, we did end up hiring Brett, and he and his team have been helping us these past three years.
We hired somebody local for a couple of months before I reached out to Brett, but I just wasn't feeling the love from them. Markitors seemed to value the work that we were doing rather than just wanting to put us in the top spot.
Additionally, the other group that we only worked with for a little bit was using all of these keywords that targeted the wrong part of our audience. We want to attract both adoptive parents and expectant mothers, and, almost any day, we’ll have more than 10 adoptive parents reach out to us without advertising. This other firm only targeted the adoptive parents, rather than the expectant mothers, who are much harder to connect with. They weren’t getting us the right kind of traffic. Brett was very in tune with what we needed and who our target audience was. And I really appreciated that about him.
How much have you invested with them?
At first, we were paying them $1,000 a month and then, as we've added some things, it went up to $1,500, at one point and now it's up to $1,950. The total is in the range of $25,000–$50,000.
What is the status of this engagement?
We’ve been working together since February 2017.