Can you share any outcomes from the project that demonstrate progress or success?
First and foremost, we became much better at email marketing. Much smarter. We wrote better copy, delivered our emails using a more robust platform and were able to handle the email marketing internally, but with an increased level of knowledge. We're just better at email marketing now.
Some of the other ideas worked, others didn't, or some that worked ultimately were not what we were looking for. Markitors was able to deliver an abundance of leads to us for new, startup businesses. Unfortunately very few of them panned out when comparing to what our lenders were looking for. One of our major successes has been through organic SEO.
Through the creation of specific landing pages (that we use in our email marketing) and adding back links, we have seen our incoming calls and incoming form requests increase to a level that we're happy with. This, we believe, will continue over time and we continue to analyze our SEO Scores and Domain Ratings to make sure we're always progressing.
How effective was the workflow between your team and theirs?
Excellent. They have been always flexible with meeting times, never making us feel rushed or that we couldn't ask 'stupid' questions. Everyone we have worked with has had the same attitude and goals.
They never took offense when we told them why something didn't work for us or if we didn't like something. They always aimed to understand where we were coming from so that they could understand why something they perceived as good, wasn't good for us. There was a learning curve, but they were more than willing to go down the road with us.
What did you find most impressive about this company?
We have worked with larger companies and we have worked with one man shows. Markitors was the perfect mix for us. They are young, in their 20's and 30's, but extremely smart and intelligent. They are willing to take the time and make the effort to understand our business, which we believe is unique and different than other customers they work with.
This to me was their biggest strength. They were OK with us telling them why something wouldn't work, for us, when they knew it worked for other customers. They asked questions and never made us feel like what we had to say wasn't important. They are not the type of company that thinks their way is the best way. They gave us room to educate them and developed a plan with that info in mind.
Are there any areas for improvement?
None that stand out. We went down a few roads that didn't pan out and maybe we should've turned around a little earlier, but that's easier to say now vs. when you're in the middle of it.