What was the scope of their involvement?
They’re an extension of our team, with a half-dozen people working on and off on our account. They help put our editorial calendar together (usually 6–8 months in advance), and we combine their ideas on trending content with our clients’ stated editorial goals. Markitors then runs with that plan.
They also lead on keyword research, evaluating what’s worked and hasn’t worked recently in gaining visibility. I’ll sometimes question the topics they choose, but they always drive the right type of traffic to us and our clients.
What is the team composition?
We work with Brett (Founder and CEO, Markitors) on brainstorming, and he has account and SEO managers, as well as content writers.
How did you come to work with Markitors?
I knew of Brett from when he got out of college and did a bus tour looking at cultures and brands with another company. We were in the same space. One of my Colleagues was getting really good results from his website, and he highly recommended that I work with Brett. He came on board – when stats with our existing web developer started tanking – and took on everything for us: web management, social media management, SEO.
I did look at two other companies that were on one of our best places to work list, and I’ve worked with one other firm in the past. However, agencies can sometimes bog the process down and move slowly, which is why I wanted to go with Brett’s team. Together, we felt like one big company but were able to move really quickly.
The other thing I’ve been looking at in the past year is doing a brand refresh of our logo, website, and marketing collateral. I went to another highly respected company in our community to evaluate how things were looking at our end. They said that Markitors was doing phenomenal and that we should stay where we were – not that we were looking to change. They said everything they were doing on social media, SEO, blogging, and content was phenomenal.
How much have you invested with them?
We’ve spent $50,000–$100,000 so far with them.
What is the status of this engagement?
We’ve been working together since December 2016.