Marketos Agency

BACKGROUND

Please describe your company and your position there.

I am the CEO of epoint, a digital engineering company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketos Agency?

We needed to create a lead generation and Sales strategy for our services. Marketos helped us in creating a LEad generation and content marketing strategy around the newly created company website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Networking. Marketos was involved in other client projects, where they helped us in the area of performance marketing

Describe the project in detail and walk through the stages of the project.

After the initial kickoff meeting, we defined the personas, wireframes and created a content and publishing strategy with focus on lead generation (we differentiated between MQL & SQL)

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 from their side. The CEO/Owner as a strategy consultant and once designer and one tech guy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently starting the Lead generation using paid advertising on both Facebook Ads Network (especially for awareness) and on Google Ads for more warm Leads.

How effective was the workflow between your team and theirs?

We have joure fix 2 times a week with review and todo for the next week. They were open minded and seem to easily understand our special challenges. epoint is offering remote first digital services to end customers in Germany, Austria and Switzerland, as most of the Romanian companies offer their services on a nearshoring business model.

What did you find most impressive or unique about this company?

The speed. They responded almost instantly and actually gave speed to the project :-)

Are there any areas for improvement or something they could have done differently?

not at this point, we are more than happy with the collaboration.

BACKGROUND

Introduce your business and what you do there.

We are a medical business startup, with two clinics in Romania —  one in Cluj and one in Bacau —  that we started in December 2020.  We have 12 specializations for each clinic, which includes major specialties such as gastroenterology, urology, and the like. Business has been growing really well and we're planning on expanding and moving forward.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marketos Agency?

Our main concern was how we could bring customers to our clinics. We had a plan to create videos with the doctors and do content marketing on Facebook. I also looked into the possibility of doing Google Ads, which is where Marketos stepped in to help me.

SOLUTION

What was the scope of their involvement?

Marketos initially did a free market analysis for us. They found that we had a lot of potential to increase our customers using Google Ads, so they offered to do our marketing for us if we wanted. That's how we got started.

They’ve set up our Google Ads and have created keywords for pretty much all of the specialties in our two clinics. The team has categorized each possible symptom and illness under the department that could address it. 

They have advised us that we needed a lot of content in order to specify keywords numerous times and get a better score in Google Ads. However, I didn't want our pages looking like novels or giving our patients too much information , so we worked to come up with the right proportion of content.

Marketos then went into doing optimization, removing keywords that were not related to our business, services, or products. A cream for an infection, for example, is often searched by people online, but we don’t offer that product; our clinics offer the actual treatment or surgery for the disease. 

We’ve also modified the landing pages to make them more relevant for the people who were accessing them. For instance, we've integrated a function for users to select which clinic in which location they want to avail services from. 

There has been a lot of back-and-forth in this aspect because we need to make sure that our modifications are geared more towards conversion than branding. We’ve tried to achieve the right balance because as much as I liked to maximize conversions, I also wanted the landing pages to showcase our brand.

We’ve resorted to Facebook to advertise our campaigns and special discounts, as it is a more effective platform to promote these kinds of offers. There, we post videos that feature our doctors.

What is the team composition?

There are two people working with us: the owner and the IT person. The latter has done most of the setting up for our website and tracking.

How did you come to work with Marketos Agency?

I had already known about Marketos before because their founder is a friend of mine. We had also worked together on a different project. I asked him if he could help me out with this business, which I had put a lot of money on, and he went on to do a preliminary analysis.

He showed me all the numbers and we both agreed that there was a lot of potential. He said that we have like 80%–90% visibility on Google, so we went on to carry out the project.

How much have you invested with them?

I pay about €1,300 (approximately $1,500 USD) a month. For the last six months, the total has come to around €9,100 (approximately $10,800 USD).

What is the status of this engagement?

We opened the clinics in December 2020 and we started working with Marketos immediately after that,  in January 2021. We knew right away that we needed to bring in as many customers as possible in the beginning, and we had actually set aside a pretty significant budget just to kickstart the whole venture.

The partnership is still ongoing and they still manage our Google ad campaigns. Right now, we're looking to open another location for which Marketos will make the same implementations.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The scores of the ads have gone up due to the modifications that we’ve done on the landing pages, and the costs have also begun to go down. When we were just starting out, most of our clients came through our Google ads. We’ve since achieved organic growth, but it is still a major component of our business and brings in about 50% of our patients. 

Overall, we have a conversion rate of about 3%, which is a pretty good number. I initially didn't know what the standards for a good conversion rate were, but the people I interacted with have told me that 3% is really good.

We now also have the highest reviews and ratings on Google.

How did Marketos Agency perform from a project management standpoint?

I actually handle project management and am pretty hands-on, as with any other vendor. I don't give them too much leeway; I make sure to be there for every implementation that they make. 

We use Skype and WhatsApp for communication. We didn't use too many formal tools or processes since we already knew each other before this project; we’d simply talk, discover issues, bugs, or things to optimize, and execute a plan. It was a very close relationship and both sides were involved. 

We, the partners in the clinic, have invested a lot of money into the business, so there was a lot of urgency from our side, and we were happy that it was matched by Marketos. They were pretty fast in terms of implementation and getting back to me. We didn't really have to wait on them, unlike with other vendors where I wouldn’t get an immediate response.

What did you find most impressive about them?

They really know what they're doing. I usually don't care about the interaction between me and vendors. What I care more about is how good they are and at bringing in results. From that perspective, I'd say they're very good and they know what they're doing.

Are there any areas they could improve?

I'd say that if they were experts in other areas like YouTube marketing, I would hire them as well. I'd like for them to become a full service agency to whom I could just give all my marketing-related projects so I can just focus on growing my business.

Do you have any advice for potential customers?

Be as involved as possible. If they're not experts in your field, they're going to need a lot of feedback from you.  Make sure you talk a lot and come to an agreement when it comes to how they will promote your business.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a beauty center which specializes in offering quality services in our area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketos Agency?

We just started the project for some time and we wanted to get ourselves as soon as possible on the market with a good marketing plan.

SOLUTION

How did you select this vendor?

We found this company through a referral

Describe the scope of their work in detail.

After an initial meeting, Marian came up with a very good plan to market ourselves and gave us very clear instructions on what he needed and what he can offer.

What was the team composition?

I've worked with the CEO directly and after that with his specialized team on every social channel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As we speak, 65% of the people, almost each month, say at our surveys that they came to us because they found us online.

How effective was the workflow between your team and theirs?

We have frequent meetings in which we receive a report based on performance and also some projections.

What did you find most impressive about this company?

Marketos Agency's team is willing to explore new territories and avenues as much as they can, and that's very impressive.

Is there any area for improvement or anything that could have been done differently?

I think, overall, the experience was and is pretty much ok.

BACKGROUND

Please describe your company and your position there.

We are a clothing brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketos Agency, and what were your goals?

Marketing strategy & website creation

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online and after the meeting, they convinced me that they are people who are passionate about what they do and that they are involved in projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We received help in google ads, facebook ads and now we are working in a new website.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Marian. Now also with 3 other colleagues of him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our sales have doubled since we started working.

How effective was the workflow between your team and theirs?

Marian doubled the sales of our brand.

What did you find most impressive or unique about this company?

Marian knows business and what it takes to reach higher levels of success.

Are there any areas for improvement or something they could have done differently?

We're constantly making changes that enable us to garner positive results.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Travel Planner, a travel agency specialized o holidays in Bulgaria, Greece and Turkey

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketos Agency, and what were your goals?

Our goals were to increase conversion, number of customers, and revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a recommendation from another satisfied customer. After discussing more details, I understood Marian knows what is talking about and decided to start the cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we worked on our newsletter strategy, website conversion, we received help in roughly defining the editorial strategy for our blog, help in defining our communication strategy, sales copywriting, google ads, facebook ads.

How many resources from the vendor's team worked with you, and what were their positions?

I worked mainly with Marian.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Marian contributed to our 10% increase of revenue in 2020 and 100% in 2021. We registered these results as a travel agency in pandemic years - these results are fantastic to us.

How effective was the workflow between your team and theirs?

We always found ways to communicate faster and more efficiently.

What did you find most impressive or unique about this company?

Marian is really passionate about digital marketing. Always proactive and delivering more than expected from the cooperation. I always felt that they were helping me, not just providing a service.

Are there any areas for improvement or something they could have done differently?

Our cooperation is still ongoing so... any kind of improvement is already discussed and in place.

BACKGROUND

Please describe your company and your position there.

Music promotion company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketos Agency?

- website creation;

- marketing strategy;

- lead generation.

SOLUTION

How did you select this vendor?

Found an ad where they advertised free initial consultations. Booked one and we hit it off.

Describe the scope of their work in detail.

We initially wanted a lead generation service but after discussing, we decided to work with Marketos to create a new website and a new marketing strategy as well.

What was the team composition?

Marketing partner, project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website is twice as fast. We tested it via official Google tools. The new marketing strategy solidified our social presence and now we have a clear idea where we're heading instead of being all over the place. Doubled our clients with Marketos' lead generation service in 3 months while we also increased our prices with 35%.

How effective was the workflow between your team and theirs?

Flawless work, always on reach, they had quick communication most of the time.

What did you find most impressive about this company?

Effectiveness. No beating around the bush.

Is there any area for improvement or anything that could have been done differently?

Nothing much I can say here. I would've preffered to find them earlier instead of wasting time and money with other agencies.