You have an amazing service, and you want to reach the right people, but don’t have the marketing knowledge to execute a strategy? I’m your person, and my agency is for you.
Marketing by Rocio was born out of the belief that queer and BIPOC entrepreneurs deserve more than generic marketing. We deserve strategy that reflects who we are and where we are going.
The story behind Marketing by Rocio The LGBTQ+ community has survived for so long, because we are exactly that: a community, and a community sustains itself. It shares resources. It lifts others and so the others who we’ve lifted up can raise others as well. That is the vision behind Marketing by Rocio.
I chose to be a digital marketer who helps LGBT+ entrepreneurs and entrepreneurs of color because I couldn’t imagine my life in the corporate environment, when I wanted to help my communities more than anything.
With a bachelor’s degree in Marketing and Communications from the Fashion Institute of Technology and a master’s degree in fashion studies from Parsons Paris, I’m constantly expanding my network of awesome LGBT+ creatives, entrepreneurs, and humans. This is how I intend to contribute to my communities that have sacrificed so much, just so that you and I could be here. Marketing by Rocio founder Rocio Sanchez in an orange shirt and smiling.
I’ve worked with amazing companies that have seen me for who I am and valued me for what I am worth. That transformation can happen to you too. A simple brand message, with true substance behind it, can go a long way.
I could never have imagined facing my disillusionment with the world by diving head first into a growing robust community such as the one of queer professionals, leaders, business owners, and so much more.
Now it's your turn! Let me help you with a queer-ass brand strategy; let me tell you where you need to be, and guide your team on how to execute in a sustainable way. What do you say?
Marketing by Rocio provided marketing strategy services for a social club. The team created a marketing plan and a brand voice style guide to grow monetization for the client.
Marketing by Rocio helped the client grow their email subscribers from 4,000 to 7,200 and their monthly recurring revenue by over 400%. The team ensured clear expectations and delivered work on time. Moreover, they provided actionable improvements and realistic suggestions.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Queer Social Club
Describe what your company does in a single sentence.
Promote LOCAL community events and activities to the LGBTQ+ population.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Marketing by Rocio to accomplish?
Create a marketing plan
Create a Brand Voice Style Guide
SOLUTION
How did you find Marketing by Rocio?
LinkedIn
Why did you select Marketing by Rocio over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Expertise in specific areas
How many teammates from Marketing by Rocio were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Rocio took in all of the information from the past two years of operation and created a highly detailed guide and actionable plan for the brand and how to grow monetization with integrity. The key deliverables were two documents, intended to evolve with the brand: brand guide and marketing plan.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Growing email subscribers from 4,000 to over 7,200 in the following year, and building out a monetization structure that grew MRR by >400% without sacrificing the experience or quality of the services.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Rocio made sure that I had clear expectations for what I needed to contribute on my end, and they always delivered early or on time!
What was your primary form of communication with Marketing by Rocio?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Rocio has the rare ability to dive in, get a feel for a business or brand, and then immediately provide actionable improvements that are realistic to make. I don't think there is another human being on earth who could have delivered this level of value in this short period of time to Queer Social Club, given the context of what we do.
Are there any areas for improvement or something Marketing by Rocio could have done differently?
I can't think of anything
RATINGS
5.0
"A joy to work with!"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"I have already recommended Rocio
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