Marketing Masala

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of Raahi. We manufacture and sell city-based merchandise with unique designs to locals and travelers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We engaged Marketing Masala for marketing consulting, social media management, and PPC campaigns.

What were your goals for this project?

We wanted to expand our reach on social media platforms, attain a high ROI for these PPC campaigns, and boost our organic traffic.

SOLUTION

How did you select this vendor?

I have worked with Marketing Masala on several projects before.

Describe the scope of their work in detail.

Marketing Masala manages all content marketing on our social media channels and blog. They run Facebook and PPC campaigns on Amazon. They also optimized the user flow on our website and provide consulting services.

What was the team composition?

We work with a team of content marketers, writers, and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PPC campaigns delivered a triple return on our investment. Some blog posts went viral in as few as two days. The site’s user flow also improved significantly, improving our conversion rate. Marketing Masala continues to provide quality content on our social media channels.

How effective was the workflow between your team and theirs?

Their team excels at communication and oversight of each task. They work entirely in sync with our team.

What did you find most impressive about this company?

They combine excellent communication skills with top-notch technical expertise as well as an eye for detail.

Are there any areas for improvement?

No, we’re highly satisfied with their work so far.

BACKGROUND

Please describe your company and your position there.

I am a business development manager of a company that offers professional qualifications, capability-building programs, and apprenticeships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We hired them for B2B digital marketing and lead generation.

What were your goals for this project?

We wanted to maintain an active LinkedIn profile and generate leads using LinkedIn with products like Sales Navigator.

SOLUTION

How did you select this vendor?

I’ve worked with Marketing Masala in the past, so I referred them to AVADO Learning when I moved there.

Describe the scope of their work in detail.

Marketing Masala has taken control of the LinkedIn profiles of our business development managers, sourcing and connecting them with the right leads. They’ve pitched, followed up, and maintained a steady stream of leads.

What was the team composition?

The team involves several project managers and LinkedIn experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the results achieved. Within nine months, my colleague and I got over 170 quality leads.

How effective was the workflow between your team and theirs?

The workflow is highly effective. Marketing Masala’s team regularly reports their results, strategy changes, and more. They work with our team seamlessly and are always available for support. They’ve helped us through the tough times quite efficiently.

What did you find most impressive about this company?

I’m impressed with their structure, processes, and technical expertise.

Are there any areas for improvement?

Not as of now.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing activities at an online travel portal. We offer customizable travel solutions for experiential, active holidays.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We hired them to manage our PPC, SEO, content marketing, B2C lead generation, analytics, and conversion rate optimization.

What were your goals for this project?

We wanted to reduce the cost per acquisition, increase the number of quality leads, and build up organic traffic.

SOLUTION

How did you select this vendor?

I have worked with the owner of Marketing Masala on previous projects, so I referred him to our company.

Describe the scope of their work in detail.

Masala understood that our company was spending too much and still not getting the desired leads. After rigorous brainstorming, testing, and execution, they helped us revamp our campaigns and optimize our landing pages. They also consulted us on various fronts to boost organic traffic.

What was the team composition?

Marketing Masala's team included a project manager, an expert on ads and analytics, and an expert on content and SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Marketing Masala helped us bring down the cost of acquisition by over 50% and reduce cost per click by 40%. We also garnered a lot of organic traffic via SEO and social media.

How effective was the workflow between your team and theirs?

They were highly effective. The team was always there to back us up.

What did you find most impressive about this company?

Their expertise in user acquisition campaigns is the best part.

Are there any areas for improvement?

Not as of now.

BACKGROUND

Please describe your company and your position there.

I’m the founder of an app that helps solo travelers and backpackers make social connections. Our users can find fellow travelers and travel deals, helping them get the most out of their travel experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

I hired them to handle app installs and retention.

What were your goals for this project?

As a critical marketing component our startup, it was essential to drive quality installs at an affordable price.

SOLUTION

How did you select this vendor?

They were recommended by my public relations (PR) agency.

Describe the scope of their work in detail.

Since the app concept is global, we’ve started out by targeting different geographies with PPC advertising. Our experiments include split testing locations, keywords, and app store optimization.

What was the team composition?

Marketing Masala works very closely with my technical and marketing managers. They complement our team perfectly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Shivankit (Founder, Marketing Masala) and his team came up with a great strategy and executed it swiftly. In the first three months of engagement, they brought down the cost per install from PPC ads by over 80%. We’ve also tested multiple strategies for app store optimization and pushed organic installs by over 30% on a weekly basis.

How effective was the workflow between your team and theirs?

It’s highly effective.

What did you find most impressive about this company?

They work seamlessly with our team and respond to requests very quickly.

Are there any areas for improvement?

Not at this stage.