Growth Hacking & Digital Marketing Agency

We are a growth hacking & digital marketing agency based in India. We've been working with growing startups and established brands across 4 continents.

User acquisition, conversion rate optimisation and lead generation are areas where we excel. We've had the pleasure to market companies which range from the size of early-stage startups to established multinational companies.

Some of the popular verticals we've been working on include eCommerce, mobile apps and SaaS products.

We are a strong team of data-driven growth marketers, digital advertising experts and user acquisition strategists. We are not just a digital strategy company. We help you at all stages, from drafting a strategy, executing the same and pivoting when needed.

Our processes involve building marketing experiments, quickly validating them, scaling what works and discarding whatever doesn't.

 
$1,000+
 
$25 - $49 / hr
 
2 - 9
 Founded
2014
Show all +
New Delhi, India
headquarters
  • 2, Shambhu Dyal Marg, Bahapur
    New Delhi, DL 110048
    India

Portfolio

Key clients: 
  • Circus Social : 130 B2B Leads in 70 Days
  • App Radar : Content Marketing increased traffic by 8X
  • SoloTraveller App: User acquisition costs cut in half.
  • The Sports Shop : 3.5x Ecommerce ROI
  • Untravel.com : User acquisition for travel company- Lead cost halved.

Reviews

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Content Marketing & PPC for City Merchandise Company

"They combine excellent communication skills with top-notch technical expertise as well as an eye for detail."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Marketing Masala delivers digital marketing to increase traffic and outreach. They write content for social media and blogs. They also run PPC campaigns on Amazon and Facebook and optimized a site’s user flow.

The Reviewer
 
1-10 Employees
 
Chandigarh, India
Abhinav Aggarwal
Founder and CEO, Raahi
 
Verified
The Review
Feedback summary: 

A PPC campaign tripled their ROI and the optimized site saw higher conversion rates. Marketing Masala produces high-quality social media content and blog posts that quickly go viral, leading to continued engagement. The highly skilled team keeps in constant contact throughout the process.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of Raahi. We manufacture and sell city-based merchandise with unique designs to locals and travelers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We engaged Marketing Masala for marketing consulting, social media management, and PPC campaigns.

What were your goals for this project?

We wanted to expand our reach on social media platforms, attain a high ROI for these PPC campaigns, and boost our organic traffic.

SOLUTION

How did you select this vendor?

I have worked with Marketing Masala on several projects before.

Describe the scope of their work in detail.

Marketing Masala manages all content marketing on our social media channels and blog. They run Facebook and PPC campaigns on Amazon. They also optimized the user flow on our website and provide consulting services.

What was the team composition?

We work with a team of content marketers, writers, and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PPC campaigns delivered a triple return on our investment. Some blog posts went viral in as few as two days. The site’s user flow also improved significantly, improving our conversion rate. Marketing Masala continues to provide quality content on our social media channels.

How effective was the workflow between your team and theirs?

Their team excels at communication and oversight of each task. They work entirely in sync with our team.

What did you find most impressive about this company?

They combine excellent communication skills with top-notch technical expertise as well as an eye for detail.

Are there any areas for improvement?

No, we’re highly satisfied with their work so far.

5.0
Overall Score I highly recommend their team for all businesses in need of digital marketing.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Marketing Masala makes the collaboration effortless. They schedule work appropriately and work well with our team.
  • 5.0 Cost
    Value / within estimates
    They’ve delivered a genuine return on our investment.
  • 5.0 Quality
    Service & deliverables
    They deliver high-quality content.
  • 5.0 NPS
    Willing to refer
    I refer their team whenever possible.

B2B Digital Marketing for Distance Learning Provider

“I’m impressed with their structure, processes, and technical expertise.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

Marketing Masala generates enterprise-level leads interested in continuing education. They manage professional network profiles and follow up on prospects.

The Reviewer
 
201-500 Employees
 
London, United Kingdom
Nuno Covas
Corporate Partnerships Manager, AVADO Learning
 
Verified
The Review
Feedback summary: 

Marketing Masala surpassed expectations, garnering over a hundred high-quality B2B leads within a few months. Their competence, methodical approach, and detailed reports have led to a profitable collaboration.

BACKGROUND

Please describe your company and your position there.

I am a business development manager of a company that offers professional qualifications, capability-building programs, and apprenticeships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We hired them for B2B digital marketing and lead generation.

What were your goals for this project?

We wanted to maintain an active LinkedIn profile and generate leads using LinkedIn with products like Sales Navigator.

SOLUTION

How did you select this vendor?

I’ve worked with Marketing Masala in the past, so I referred them to AVADO Learning when I moved there.

Describe the scope of their work in detail.

Marketing Masala has taken control of the LinkedIn profiles of our business development managers, sourcing and connecting them with the right leads. They’ve pitched, followed up, and maintained a steady stream of leads.

What was the team composition?

The team involves several project managers and LinkedIn experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely happy with the results achieved. Within nine months, my colleague and I got over 170 quality leads.

How effective was the workflow between your team and theirs?

The workflow is highly effective. Marketing Masala’s team regularly reports their results, strategy changes, and more. They work with our team seamlessly and are always available for support. They’ve helped us through the tough times quite efficiently.

What did you find most impressive about this company?

I’m impressed with their structure, processes, and technical expertise.

Are there any areas for improvement?

Not as of now.

5.0
Overall Score I highly recommend working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The scheduling is quite effective.
  • 5.0 Cost
    Value / within estimates
    The cost has been worth the value they’ve delivered.
  • 5.0 Quality
    Service & deliverables
    They are focused on results and communication.
  • 5.0 NPS
    Willing to refer
    I have always used their service whenever I move to a new firm, and I am looking forward to doing the same.

Content Marketing & Lead Generation for Travel Portal

“Their expertise in user acquisition campaigns is the best part.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Mar. 2018
Project summary: 

Marketing Masala deployed paid and organic campaigns, including PPC, SEO, landing page optimization, and social media. They also provided analytics and project management services.

The Reviewer
 
11-50 Employees
 
Gurgaon, India
Manish Chandra Singh
CMO, Untravel
 
Verified
The Review
Feedback summary: 

Marketing Masala succeeded in dramatically boosting organic traffic and decreasing acquisition costs. They were reliable, organized, and knowledgeable about lead generation strategies, leading to an impressive ROI.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing activities at an online travel portal. We offer customizable travel solutions for experiential, active holidays.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

We hired them to manage our PPC, SEO, content marketing, B2C lead generation, analytics, and conversion rate optimization.

What were your goals for this project?

We wanted to reduce the cost per acquisition, increase the number of quality leads, and build up organic traffic.

SOLUTION

How did you select this vendor?

I have worked with the owner of Marketing Masala on previous projects, so I referred him to our company.

Describe the scope of their work in detail.

Masala understood that our company was spending too much and still not getting the desired leads. After rigorous brainstorming, testing, and execution, they helped us revamp our campaigns and optimize our landing pages. They also consulted us on various fronts to boost organic traffic.

What was the team composition?

Marketing Masala's team included a project manager, an expert on ads and analytics, and an expert on content and SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Marketing Masala helped us bring down the cost of acquisition by over 50% and reduce cost per click by 40%. We also garnered a lot of organic traffic via SEO and social media.

How effective was the workflow between your team and theirs?

They were highly effective. The team was always there to back us up.

What did you find most impressive about this company?

Their expertise in user acquisition campaigns is the best part.

Are there any areas for improvement?

Not as of now.

5.0
Overall Score We would love to work with them again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The scheduling was perfect.
  • 5.0 Cost
    Value / within estimates
    Their results justified their cost.
  • 5.0 Quality
    Service & deliverables
    They provided high quality and a lot of value.
  • 5.0 NPS
    Willing to refer
    We have already referred several partners to them.

Growth Marketing for Solo Traveler App

“They complement our team perfectly.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2017 - Ongoing
Project summary: 

Marketing Masala is driving user engagement and helping minimize cost per install for a travelers’ app. They implement PPC strategies such as split testing, keywords, and app store optimization.

The Reviewer
 
1-10 Employees
 
Sydney, Australia
Troy Elmes
Founder, Solo Traveller App
 
Verified
The Review
Feedback summary: 

Within three months, cost per installs went down while organic traffic increased significantly. Marketing Masala’s resources are communicative and collaborate seamlessly with an internal team.

BACKGROUND

Please describe your company and your position there.

I’m the founder of an app that helps solo travelers and backpackers make social connections. Our users can find fellow travelers and travel deals, helping them get the most out of their travel experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Masala?

I hired them to handle app installs and retention.

What were your goals for this project?

As a critical marketing component our startup, it was essential to drive quality installs at an affordable price.

SOLUTION

How did you select this vendor?

They were recommended by my public relations (PR) agency.

Describe the scope of their work in detail.

Since the app concept is global, we’ve started out by targeting different geographies with PPC advertising. Our experiments include split testing locations, keywords, and app store optimization.

What was the team composition?

Marketing Masala works very closely with my technical and marketing managers. They complement our team perfectly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Shivankit (Founder, Marketing Masala) and his team came up with a great strategy and executed it swiftly. In the first three months of engagement, they brought down the cost per install from PPC ads by over 80%. We’ve also tested multiple strategies for app store optimization and pushed organic installs by over 30% on a weekly basis.

How effective was the workflow between your team and theirs?

It’s highly effective.

What did you find most impressive about this company?

They work seamlessly with our team and respond to requests very quickly.

Are there any areas for improvement?

Not at this stage.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer