Marketechy

Please describe your company and your position there.

I'm the co-owner of Iterasec, a cybersecurity consulting firm. We provide application security and cybersecurity consulting services.

For what projects/services did your company hire Marketechy, and what were your goals?

We wanted to get some fresh ideas and insights on how to improve our website and overall our marketing approach to get more inbound leads.

How did you select this vendor and what were the deciding factors?

We reached out to Marketechy based on the references from our friends.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Marketechy offered a logical first step – SEO and marketing audit. The exercise took about one month, during that time, Marketechy performed a complex audit, including competitor analysis, messaging analysis, SEO and many others. During the project, we also discussed and brainstormed the lead generation strategies that would work best for our company.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Natalie and Marianna, but there were other colleagues involved as well.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main outcome was a detailed backlog of different SEO and website issues. This was quite useful for us, and we are still working on some improvements based on this backlog. We also got some interesting strategic SEO ideas to work on in the future.

How effective was the workflow between your team and theirs?

The workflow and communication were very smooth, we had a shared Slack channel and bi-weekly calls along the project.

What did you find most impressive or unique about this company?

They are definitely professional and know the stuff. They are also very pragmatic and realistic, which we personally like.

Are there any areas for improvement or something they could have done differently?

Perhaps offering more adhoc cooperation schemes.

Introduce your business and what you do there.

I run growth marketing strategies for a software company. We solve data onboarding through our B2B products to ease the friction with importing data into systems.

What challenge were you trying to address with Marketechy?

At the beginning of this year, we raised our first $2 million and we needed to scale up our marketing efforts. Our team needed extra hands and we hired Marketechy to help execute our marketing campaigns.

What was the scope of their involvement?

Marketechy helps us with our digital marketing needs such as SEO, paid acquisition, content marketing, and design. For SEO, they analyze our site traffic and check the performance of our keywords. The team also tracks new keywords and content that we can create in the future. They also do paid acquisition efforts where they implement Google Ads campaigns.

For content marketing, they have been assisting in developing a solid strategy that we can execute. Last, Marketechy also crafts marketing designs for our online advertisements including search and display campaigns.  

What is the team composition?

Five people from their team collaborate with us. On the managerial side, we have Marianna (Co-Founder & Digital Marketing Consultant) and Natalie (Co-Founder & Content Strategist). They oversee the project, plan agendas, and prioritize their team's individual tasks.

How much have you invested with them?

So far, we've spent $25,000 -$30,000.

What is the status of this engagement?

We partnered in January 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Marketechy understands the projects that we give them and they have been great to work with. They have been very thorough and we consider that as the best part of working with them. Whenever we ask them for clarifications or solutions, they go deeper and bring a lot of ideas to the table.

The depth of the tasks they have completed so far contains deep insights. It's also one of the reasons why we keep them as a contractor. Overall, they’re very integrated into our company. 

How did Marketechy perform from a project management standpoint?

We have meetings at least twice per week on Zoom. We also utilize Slack and email for communication. For the most part, we use Atlassian and Asana to manage deadlines and we use Jira for technical tasks. We also use Google Sheets for sharing documents.

They adhere to schedules very well and that’s another benefit of collaborating with them. Basically, Marketechy has a fantastic project management process. Sometimes, delays come from us since we're still a growing startup, but it's great that they understand us. 

What did you find most impressive about them?

Marketechy has been able to provide unique insights whenever we have initiative or projects.

Are there any areas they could improve?

I thought I would have suggestions on areas they could improve, but it’s been a really positive experience since we got on board. 

Do you have any advice for potential customers?

Don’t be afraid to integrate them into a variety of projects. It's the biggest reason our relationship has been a success. They have a hand in our growth efforts. We consider having that extra knowledge just triangulates their understanding of the products that we’re solving. It allows them to operate much better especially when dealing with complex topics.

If you’re planning on working with Marketechy, involve them as much as you can in different areas. However, don’t work with them for the next year because we’re going to keep them on for a while.

Introduce your business and what you do there.

I’m the CEO at Inkit, a SaaS company that creates an API that makes it easy for companies to connect their apps to third-party printers.

What challenge were you trying to address with Marketechy?

We hired them to support our content creation and SEO needs. We want to express a modern feel for our company through the marketing and branding efforts. Our goal is to show that we’re the best in class while increasing our traffic and leads. 

What was the scope of their involvement?

Initially, they were writing two blog posts per week for us. Their team went through and did a full site audit as well as keyword research to increase our search presence. 

Since then, we’ve expanded our scope of work with them. They’re now handling many aspects of our day-to-day marketing, including branding and assisting with the design of our new site. Internally, we put together most of the branding for the site but we’ve enlisted their help to put the design together and produce the site itself. 

What is the team composition?

We work with three people from their team, including a project manager, a copywriting expert, and a business analyst. 

How did you come to work with Marketechy?

We found them through Upwork. They had a lot of content creation and copywriting experience so that was a big reason why we chose them. 

How much have you invested with them?

We’ve spent roughly over $50,000. 

What is the status of this engagement?

We began working with them in July 2019 and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a 3x increase in visitors to our site, along with the same increase in leads. Thanks to their efforts in optimizing the site and backlinking, we expect we’ll increase those numbers even more.

The quality of their work is very high and it feels like having an extension of our own team—we’re very happy with what we’ve received. 

How did Marketechy perform from a project management standpoint?

Working with them has been really easy, even though they’re remote. We use Slack and do most of our weekly planning through Asana. 

What did you find most impressive about them?

We’re getting a lot of value from their work and it’s been easy to work with them. Thinking about it like shopping at Target versus Walmart— we’re paying a little bit more but getting vastly superior product and service. 

Are there any areas they could improve?

We’ve been generally very happy so there’s nothing I can think of. 

Please describe your company and your position there.

I am the Marketing Manager at a software development company

For what projects/services did your company hire Marketechy, and what were your goals?

We needed help with Content creation and SEO optimization of the website. The main goal was to start getting more leads from the website and provide quality content for a blog.

How did you select this vendor and what were the deciding factors?

We searched for an online digital agency with good reviews to fit our needs. Marketechy has successful cases and after talking to their experts we realized that they are best suited for this task.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the discovery phase and share all our branding materials and marketing plan, and then went through the goals we want to reach. Marketechy put everything together and helped us with the company boilerplate and positioning.

Then they created a 6-month content plan for our blog and helped with SEO optimization of the existing content. They implemented HotJar heat map and GTM for us and helped to fix many technical issues related to page speed optimization on the website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 people from Marketechy:

• Marianna (Co-Founder & Digital Marketing Consultant) 
• Natalie (Co-Founder & Content Strategist)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to technical improvements done to the website we have a much higher page speed and lower bounce rate. In terms of Content and SEO optimization, our content performs better and grew a lot in SERP

How effective was the workflow between your team and theirs?

We had regular meetings once a week for 6 month period to discuss the progress and check if we stick to the proposed optimization plan. But it was very easy to get in touch with the girls regarding any urgent questions arising during a week and get a piece of advice.

What did you find most impressive or unique about this company?

They helped us to define the marketing strategy for the future and figure out the things we need to focus on. The communication was clear, which means a lot to us. The girls were very friendly and interested in our project. If we will need more help, we will surely reach out to them

Are there any areas for improvement or something they could have done differently?

We are generally happy with the result