Digital Marketing for Technology Companies
Our goal is to help technology companies successfully present their software products and services to their end-users and business partners.
With a wide range of experience in software product strategy, B2B and B2C business development, PR, and marketing within and for technology companies, we know which components to mix in order to create the best market strategy for your business. And should you need help with implementation, we have an A-team of experts supported by a wide network of partners on call.
Focus
Portfolio
Inkit, Flatfile
Complex marketing strategy & design for marketing automation product
The client is a direct mail automation platform that helps to connect businesses with their end customers not only online, but also offline. It could be easily plugged into your CRM and integrated into your existing marketing campaign cycle.
Marketechy helps the client with their content strategy & promotion along with the overall website redesign in order to reach a larger customer audience and generate new business.
Reviews
the project
Digital Marketing Services for Data Import Platform
"Marketechy has been able to provide unique insights whenever we have initiative or projects."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I run growth marketing strategies for a software company. We solve data onboarding through our B2B products to ease the friction with importing data into systems.
What challenge were you trying to address with Marketechy?
At the beginning of this year, we raised our first $2 million and we needed to scale up our marketing efforts. Our team needed extra hands and we hired Marketechy to help execute our marketing campaigns.
What was the scope of their involvement?
Marketechy helps us with our digital marketing needs such as SEO, paid acquisition, content marketing, and design. For SEO, they analyze our site traffic and check the performance of our keywords. The team also tracks new keywords and content that we can create in the future. They also do paid acquisition efforts where they implement Google Ads campaigns.
For content marketing, they have been assisting in developing a solid strategy that we can execute. Last, Marketechy also crafts marketing designs for our online advertisements including search and display campaigns.
What is the team composition?
Five people from their team collaborate with us. On the managerial side, we have Marianna (Co-Founder & Digital Marketing Consultant) and Natalie (Co-Founder & Content Strategist). They oversee the project, plan agendas, and prioritize their team's individual tasks.
How much have you invested with them?
So far, we've spent $25,000 -$30,000.
What is the status of this engagement?
We partnered in January 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Marketechy understands the projects that we give them and they have been great to work with. They have been very thorough and we consider that as the best part of working with them. Whenever we ask them for clarifications or solutions, they go deeper and bring a lot of ideas to the table.
The depth of the tasks they have completed so far contains deep insights. It's also one of the reasons why we keep them as a contractor. Overall, they’re very integrated into our company.
How did Marketechy perform from a project management standpoint?
We have meetings at least twice per week on Zoom. We also utilize Slack and email for communication. For the most part, we use Atlassian and Asana to manage deadlines and we use Jira for technical tasks. We also use Google Sheets for sharing documents.
They adhere to schedules very well and that’s another benefit of collaborating with them. Basically, Marketechy has a fantastic project management process. Sometimes, delays come from us since we're still a growing startup, but it's great that they understand us.
What did you find most impressive about them?
Marketechy has been able to provide unique insights whenever we have initiative or projects.
Are there any areas they could improve?
I thought I would have suggestions on areas they could improve, but it’s been a really positive experience since we got on board.
Do you have any advice for potential customers?
Don’t be afraid to integrate them into a variety of projects. It's the biggest reason our relationship has been a success. They have a hand in our growth efforts. We consider having that extra knowledge just triangulates their understanding of the products that we’re solving. It allows them to operate much better especially when dealing with complex topics.
If you’re planning on working with Marketechy, involve them as much as you can in different areas. However, don’t work with them for the next year because we’re going to keep them on for a while.
the project
Content Marketing & SEO for SaaS Startup
"We’re getting a lot of value from their work and it’s been easy to work with them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO at Inkit, a SaaS company that creates an API that makes it easy for companies to connect their apps to third-party printers.
What challenge were you trying to address with Marketechy?
We hired them to support our content creation and SEO needs. We want to express a modern feel for our company through the marketing and branding efforts. Our goal is to show that we’re the best in class while increasing our traffic and leads.
What was the scope of their involvement?
Initially, they were writing two blog posts per week for us. Their team went through and did a full site audit as well as keyword research to increase our search presence.
Since then, we’ve expanded our scope of work with them. They’re now handling many aspects of our day-to-day marketing, including branding and assisting with the design of our new site. Internally, we put together most of the branding for the site but we’ve enlisted their help to put the design together and produce the site itself.
What is the team composition?
We work with three people from their team, including a project manager, a copywriting expert, and a business analyst.
How did you come to work with Marketechy?
We found them through Upwork. They had a lot of content creation and copywriting experience so that was a big reason why we chose them.
How much have you invested with them?
We’ve spent roughly over $50,000.
What is the status of this engagement?
We began working with them in July 2019 and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen a 3x increase in visitors to our site, along with the same increase in leads. Thanks to their efforts in optimizing the site and backlinking, we expect we’ll increase those numbers even more.
The quality of their work is very high and it feels like having an extension of our own team—we’re very happy with what we’ve received.
How did Marketechy perform from a project management standpoint?
Working with them has been really easy, even though they’re remote. We use Slack and do most of our weekly planning through Asana.
What did you find most impressive about them?
We’re getting a lot of value from their work and it’s been easy to work with them. Thinking about it like shopping at Target versus Walmart— we’re paying a little bit more but getting vastly superior product and service.
Are there any areas they could improve?
We’ve been generally very happy so there’s nothing I can think of.
Marketechy implemented insightful digital marketing campaigns that impressed the client. They go above and beyond when doing their tasks, which greatly contributes to the company's growth. Above all, their thorough and communicative approach enables ongoing engagement.