Marketbridge

BACKGROUND

Introduce your business and what you do there.

I am the vice president of marketing at Hebrew Senior Life, one of the top five largest nonprofits in Massachusetts. We serve 3,000 seniors every day across a spectrum of care. 

OPPORTUNITY / CHALLENGE

What challenges are you trying to address with CommCreative?

We need a marketing effort to promote our business lines and create leads across our revenue-generating business lines.

SOLUTION

What was the scope of their involvement?

CommCreative executes our paid media efforts including PPC, digital ads, direct mail, and out-of-home promotional signage. They help us with securing and buying the media plan and the production and conceptualization of the assets. They also do all of our creative work for promotional campaigns and brand campaigns for the organization overall.

Previously, they worked on SEO for us as well, but we’ve moved that to an in-house team. There are also times when we combine our SEO efforts with their PPC efforts, but that’s not strictly part of their retainer.

What is the team composition?

Our main point of contact is Jeff (Account Manager, CommCreative). There are four other people we are regularly in contact with, including a creative director. Ashley (President, CommCreative) often joins calls and participates in meetings on a regular basis.

How did you come to work with CommCreative?

The relationship predates my arrival and is still ongoing. They were brought on many years before I started working with Hebrew Senior Life. A few years ago, I did a huge audit of what we were doing, and we moved to a retainer-based contract. At this point, it’s a well-honed relationship.

How much have you invested with them?

Presently, we invest approximately $500,000 annually.

What is the status of this engagement?

We started working with them at least 15 years ago, sometime around 2005. They are currently still working with us.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CommCreative’s PPC work does quite well in terms of ROI. We don’t spend a ton of money on PPC, and yet we’ve still had many new customers as a result of those efforts. That’s led to an ROI of over 1,000%.

Our integrated campaigns also deliver well for us in terms of ROI.

How did CommCreative perform from a project management standpoint?

They perform fantastically well. We primarily use phone calls and emails to communicate with them. There are weekly status updates with Zoom. We’ve used Basecamp for media projects. I cannot think of a project in my three years where anything hasn’t been delivered on time. Jeff, our account manager, is exceptionally professional.

What did you find most impressive about them?

I find their commitment to the work outstanding. They consider themselves part of our team and part of our success. Because of that, they get who we are. Therefore, all the work they do is very authentic to HSL and what we’re promoting.

Are there any areas they could improve?

There is nothing that strikes me as an area where great improvement is needed. They are strong across the board.