Markestic

Please describe your company and your position there.

The Samlerhuset Group is one of Europe's largest coin companies. First established in Norway in 1994, it has expanded into 15 different markets within Europe. We offer coins, medals, banknotes and other collectibles to people interested in the world of numismatics. I am the Group Conversion Rate Optimization Specialist, overseeing group-level CRO projects, supporting growth of each market, directly reporting to Samlerhuset’s Group Director.

For what projects/services did your company hire Markestic?

Initially, we hired Markestic to create, manage and optimize online ads for our Hungarian branch. After months of successful collaboration, we decided to move forward with expanding the cooperation to Northern-European markets such as Norway, Sweden, Denmark or Finland. After this step, the cooperation started to grow organically with more and more markets hiring Markestic to help with their paid online presence. From 2020, digital marketing measurement and reporting automation were launched as additional services. Starting from 2021, Markestic works with all Samlerhuset markets, in case of 12 out of the 15 as an exclusive PPC agency.

How did you select this vendor?

Markestic got referred to us with very good reviews. They fully lived up to their promises and outperformed our expectations firstly at Facebook Ads Management, later on at other channels, too (Google Ads, etc.). Over the years, our cooperation got more and more integrated and expanded to other markets. As of now, Markestic manages PPC campaigns in all our markets - all in all in 15 countries. Numbers don't lie. Give them a try. Really professional team with a very high standard of services, always available and willing to help, and also fun to work with.

Describe the scope of their work in detail.

PPC management - Markestic’s responsibility includes creating PPC campaign strategies for all markets they work with that they test, evaluate and optimize based on their findings. Sharing group-level best practices and explaining new features are also part of their work.

Digital marketing measurement - Planning and executing measurement projects, such as Google Analytics 4 and enhanced e-commerce implementations.

What was the team composition?

Here is our suggestion: I currently work closely with Markestic’s general manager and a project manager. On a group level though, there are 3 additional PPC managers who run and optimize campaigns for all our markets.

Can you share any outcomes from the project that demonstrate progress or success?

Ongoing PPC management for all markets with impressive results in general.

Digital harmonization for the group: GA4 implementation for all markets. Enhanced Ecommerce implementation for all markets.

Reporting automation: Automated PPC performance reports for all markets. Automated group overview report where 14 markets’ data is being fetched.

How effective was the workflow between your team and theirs?

Ever since I took my position as a link between our internal collegaues and the Markestic accounts, we paid special attention to setting up a communication routine that means added value to all local ecommerce managers. Thanks to this mutual intention and the work behind, workflow is very smooth.

What did you find most impressive about this company?

What really impressed me was the professionality of anyone I ever got in touch with regarding our cooperation, as well as the open-minded, positive, friendly attitude of them. Even though we work with niche products, they always show real interest and willingness to understand our business. They are a perfect combination of expertise and client-focused behaviour.

Is there any area for improvement or anything that could have been done differently?

I could not highlight anything particular. In case of any tiny sign of dissatispfaction or ambiguity, we always managed to reach out to each other immediately and find the best solution for the given issue.

Please describe your company and your position there.

I'm the Head of Data-driven Marketing team at a leading regional online booking company.

For what projects/services did your company hire Markestic?

We hired Markestic for managing our PPC ads (FB and Google).

How did you select this vendor?

The founder of the Agency worked for our company as a PPC manager before we hired him. So we knew him and his work ethic.

Describe the scope of their work in detail.

PPC campaign management - including Facebook ads management. Markestic is responsible for creating & testing PPC campaigns, and optimising them regularly to reach the main KPI that we’ve already set at the beginning of our cooperation. Markestic reports to us on a weekly basis about the current PPC results as well.

What was the team composition?

There is a project manager who is responsible for 2 team members (PPC managers). The PPC managers are responsible for multiple ad accounts. The project manager gives us updates about the projects every week.

Can you share any outcomes from the project that demonstrate progress or success?

Ongoing PPC management for Szallas.hu with great results in general. We review the campaign results on a weekly basis, and the campaigns’ performance always meets our targets and KPIs.

How effective was the workflow between your team and theirs?

We were able to communicate easily and quickly, and they always responded to our questions within the agreed response time.

What did you find most impressive about this company?

Their attitude to work and their drive for perfection are both impressive

Is there any area for improvement or anything that could have been done differently?

No, overall we are very satisfied with the service we received. A truly professional team.