What was the scope of their involvement?
We worked with Marcom to understand what each company did, their differences, and their similarities were. Together, we figured out how we could brand them so that they seemed related. Once we were able to have consistency in the logos, colors, and our marketing material, we started to redo our website. Marcom Group built a new website from scratch on WordPress. We had a previous website, but it was not anywhere near what we wanted it to be. Marcom Group provided a clear summary of how the companies were related so that we could include that on our website. They helped us build a story to describe our family, what we did, and how we got to where we currently are.
Marcom Group also gave us access to WordPress and showed us how to revise the content as needed. For example, our site has a section where we provide access to our customers to all of our licenses, insurances, and permits. Those items constantly need to be updated for various expiration dates, and we can now do that ourselves. WordPress allowed us to change the images as needed. Since our company offers an annual scholarship, so we can update scholarship applications and update the notifications online. Marcom Group also helped us put together literature such as pamphlets and signs that we placed in the different ranches where we worked.
I dealt with 3 different resources from Marcom. We had a project manager named Dustin. We also dealt with Shamil and the owner, who I believe was driving the creativity behind Marcom. He sat with us and just asked questions that stimulated more questions and stimulated ideas. After we brainstormed, they would then relay the information to the designers, and then we’d get back proofs.
How did you come to work with Marcom Group?
I don’t recall exactly. They may have been recommended to me.
How much have you invested with Marcom Group?
The website cost under $10,000 and the rebranding was $4,500.
What is the status of this engagement?
We started working with them in September 2012. The project was completed in December 2012.