Bringing Transparency to Your Digital Universe

Marcel Digital is a digital marketing and web development agency based in the River North neighborhood of downtown Chicago. Founded in March 2003, Marcel remains one of the original and most well established digital marketing firms in the United States.

Our data-driven approach to digital marketing and web development has allowed us to create some of the most innovative and comprehensive strategies in the industry. Our cross-trained utilizes services ranging from web development and conversion rate optimization, to search engine optimization and advanced analytics implementations to continuously increase your overall revenue, organic visibility, and website engagement.

Marcel Digital's goal is to bring transparency to the digital landscape and to collaborate with our clients to create truly sensational brand experiences.

Give us a call today: 312-255-8044

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2003
Show all +
Chicago, IL
headquaters
  • Marcel Digital
    445 W Erie Suite 200
    Chicago, IL 60654
    United States
    312-255-8044

Portfolio

Key clients: 

Johns Hopkins Medical Center, Lennox, Rush University Medical Center, Seattle Sutton's Healthy Eating, Herbalife, HUB International, Wide Open West (WOW!), RJO Futures, R.R. Donnelley, and more!

Reviews

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Health Food Company Digital Marketing

"Marcel Digital had to build our site from the ground up, and they really worked hard to understand how we operate. They actually pulled in some additional hands on the team in order to make the December deadline."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Marcel Digital initially improved SEO and Google search ranking for a health food delivery chain. The relationship has grown into website redesign and improvements.

The Reviewer
 
51-200 Employees
 
Chicago Metro Area
Project Manager, Food Delivery
 
Verified
The Review
Feedback summary: 

Marcel digital is a small, intimate company with great communication. The team provides individualized attention and works hard to understand business operations in order to maximize site functionality at a reasonable price.

BACKGROUND

Please describe your organization.

We’re a family business that provides freshly prepared meals to people that need to lose weight for health reasons or just wish to maintain a healthy weight and lifestyle. Nationally, in any state where we do not have a franchise, we serve our customers directly via UPS.

What are your role and responsibilities?

I am responsible for most of our Web needs.

OPPORTUNITY / CHALLENGE

What was your goal in working with Marcel Digital?

Initially, all we wanted to do was maximize our SEO [search engine optimization] capabilities and get help with the general Google search population. But, we were not surprised when Marcel Digital suggested that we needed to rebuild our entire website. We knew we lacked a lot in terms of functionality.

SOLUTION

Please describe the scope of their work.

Marcel Digital helped with Web development, SEO and our search campaign on Google. We had lots of conversations with them about what we wanted our site to look like. We had to balance our interests with our need to be sure that Google and other search engines could read our site.

The only other constraint we were working under was that we had no leeway on the color scheme because we have an established brand, which we needed to reflect.

What was your process for selecting Marcel Digital with which to work?

Although I must have contacted at least 30 companies, many were either unresponsive or overly aggressive. I liked Marcel Digital because they responded immediately, which was very important to me.

Another part of the decision was that we’re not a huge company, and we didn’t want to get lost in a big Web development company. We felt that we could get the kind of individualized attention we wanted from Marcel Digital.

Can you give a sense of the size of the initiative in dollar terms?

We’ve spent something in excess of $200,000 in working with Marcel Digital, and we believe we have received very good value for our money. Marcel Digital also put in a lot more hours than they billed us for, which we really appreciated.

When was the work completed?

We just launched phase one of the website in December 2014. We have other things we want to add to the website, but at least right now customers can order directly from the site.

RESULTS & FEEDBACK

How satisfied are you with your work with Marcel Digital?

We’re very satisfied. With having both franchises and a national home shopping network, we could not use an out-of-the-box management system. So, Marcel Digital had to build our site from the ground up, and they really worked hard to understand how we operate. So, there were a lot of moving parts to address to get a functional website up and running.

We probably launched earlier than was ideal because our old site was really falling apart, and we needed to make a December deadline because January is always our busiest time of the year. Marcel Digital was great in helping all of that happen. They actually pulled in some additional hands on the team in order to make the December deadline. They really stepped up to the plate and worked with us to get our site done before the early 2015 rush.

I’ve been involved in many other Web launches in my previous job and I’d say, overall, this was one of the smoothest launches I’d ever experienced.

Is there anything unique or special about Marcel Digital that really makes them stand out compared to other online companies?

They are a small company and, as I mentioned, that’s one of the reasons we went with them. Their availability to the client is really what makes them stand out.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

In the beginning, we under communicated or forgot to communicate a portion of our needs to Marcel Digital, which required that we needed to spend more time and money than we really should have.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Clothing Manufacturer SEO

"They know how [SEO] actually applies to our specific business. Their customer service is excellent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2014 - Ongoing
Project summary: 

Marcel Digital audits and improves SEO for an existing apparel site and provides optimization suggestions with the goal of increasing organic site traffic.

The Reviewer
 
51-200 Employees
 
Milwaukee Metro Area
Director of Digital and Web, Clothing Manufacturer and Marketer
 
Verified
The Review
Feedback summary: 

The project has yielded an increase in newsletter recipients, contact submissions and revenue. Marcel Digital is easy to communicate with and is up to date with changes in Google and SEO trends. The team knows how to apply their knowledge to specific niches, making their work invaluable.

BACKGROUND

Please describe your organization.

We are a marketer and manufacturer of socks and headwear.

What is your role and responsibilities?

I’m the director of product development and also e-commerce and Web.

OPPORTUNITY / CHALLENGE

What was your goal for working with Marcel Digital?

We were looking to increase our organic traffic on the site.  

SOLUTION

Please describe the scope of their work.

It’s basically been SEO [search engine optimization] work. They audited our site and gave us recommendations.

What was your process for selecting Marcel Digital with which to work?

They came as a referral from one of the other vendors we utilize on the social side. We looked at a couple other companies that offered SEO but, when it came down to it, they were very familiar with Umbraco, which is one of our main platforms so that was one of the high points and benefits of selecting them.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

[It was between] $50,000 and $200,000

When was the work completed?

It’s ongoing work. We started a relationship with them in January and the work started in February of 2014. 

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

The work they did drove up newsletter signups, retailer look-ups, contact us submissions, and increased online revenue. We saw strong growth and traffic on the landing pages and increased traffic to internal pages.

Are you satisfied with their performance?

We are satisfied with their work. They service our account very well.

Is there anything unique or special about Marcel Digital that really makes them stand out compared to other online marketing companies?

They are very easy to communicate with. They are well versed in weekly changes with Google, which I think provides a great advantage. They know how it actually applies to our specific business. Their customer service is excellent.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

At this point, I would say no.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

RJO Futures Digital Marketing

"They’re easy to work with because you have that rapport where you feel like you can call them if there’s an issue. "

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
Project summary: 

Marcel Digital provides SEO for a brokerage firm to increase Internet presence and raise Google ranking by both paid and organic optimization. The team also works on remarketing and social media marketing.

The Reviewer
 
51-200 Employees
 
Chicago Metro Area
Director of Marketing, RJO Futures
 
Verified
The Review
Feedback summary: 

Overall the team has provided solid work that has increased site traffic significantly. Marcel Digital’s small team is great because they are easy to get ahold of and create a rapport with. They could improve in terms of reporting for clients.

BACKGROUND

Please describe your company.

We’re a brokerage firm. We trade on behalf of clients that trade on the futures markets for corn and gold and things like that. We represent people that want to trade in those markets.

What is your role?

My role is executive director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Marcel Digital?

We outsource quite a bit of our marketing. I’m a one-man shop so I need help. Our media buying is outsourced and our SEO [search engine optimization] is outsourced with Marcel. We rely on them to represent us on the Internet as far as searches and Google ranking.

SOLUTION

Please describe their work in more detail.

They do both paid and organic search engine optimization. They do remarketing, too. We’ve given them banner ads to run plus text ads. We have done some social media marketing including publishing content on YouTube. We use them when we want to do special promotions through YouTube or Facebook.

What was your process for selecting Marcel Digital with which to work?

They were already here when I started four years ago. I cannot comment on their selection.

Can you provide a general cost range to give a sense of the size of the project?

I’ve never documented hours. All I can tell you is our budget is around $25,000 a month. When I started it was only $20,000 monthly. We bumped it up to $25,000 in 2013. That includes fees and what they spend on paid search.

RESULTS & FEEDBACK

Are you satisfied with their performance?

Overall, we have been satisfied. We’ve had some issues, but I can’t attribute the issues directly to them. We’ve had some bumps on the road ourselves because our website was built more than 10 years ago. We’ve had issues where the speed of our site and some of the things we’ve tried to do to implement new content have been very slow.

Do you have any statistics or metrics you can share about success of their work?

We are showing growth in 2014 but we have a big "V" trend for the firm’s growth. In 2013, it was a complete decline and 2014 has been an incline in our traffic and our leads. With their help and suggestions, we have been able to do some things in 2014 that obviously have helped reverse that decline we were seeing in 2013. We still have more work to do. 

Is there anything unique or special about Marcel Digital compared to other online companies?

Personally, I don’t have any comparison because they’re the only company I’ve worked with as far as SEO. But, I can tell you from my experience that because they’re not a huge company it’s to their advantage that they’re easy to get a hold of. They’re easy to work with because you have that rapport where you feel like you can call them if there’s an issue. I think that makes them stand out to me.

Looking back at the work they’ve done, is there any significant area of improvement they could do on their end or anything they could’ve done differently?

I think where Marcel is lacking is in reporting. They don’t have the reports to present to clients.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer