On The Maps

BACKGROUND

Please describe your company and your position there.

I am the owner of 21st Century Productions. We specialize in Video Recording and Editing Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Maps?

Update and optimize our website.

What were your goals for this project?

We wanted to update our video packages and website content.

SOLUTION

How did you select this vendor?

We were looking for a company that would help upgrade and get our website up to date and On The Maps offers everything we need to advance our online marketing.

Describe the project in detail.

Revamped the entire website.

What was the team composition?

Karina and her team were patient with me and assisted me with all the questions I had regarding the process of making the changes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team at On The Maps delivered an amazing website that gives our clients quick access to our pricing and video samples.

How effective was the workflow between your team and theirs?

The team at On The Maps work very quick and effective. They probably would've delivered a quicker turnaround if they didn't have to wait for me to send all the assets and text information.

What did you find most impressive about this company?

How patient they were with me and knowledge of online marketing.

Are there any areas for improvement?

There's always room for improvement. The team at On The Maps know what they are doing.

BACKGROUND

Please describe your company and your position there.

I'm the owner of AFT Health Solutions LLC, a creative consulting firm associated with The Playground Las Vegas, a 6400-square-foot personal training facility. I'm also the owner of Bar Rockin' Divas, an entertainment and bartending company. 

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire On The Maps?

I have worked with On The Maps for about 5 years. For this particular project, we were opening a gym and needed branding, web design, and an online presence as well as social media assistance.

What were your goals for this project?

We designed a website that was user-friendly and fun to look at. I needed my site to have a lot of quality photos, useful information, and a way to sell memberships online. 

SOLUTION

How did you select this vendor?

I was referred to On The Maps by a colleague who had worked with them in the past.

Describe the project in detail.

We communicated and went through many designs and options for the website. We met in person to discuss all the necessary changes. Most updates were done within 48 hours.

What was the team composition?

I only spoke with a representative about all of the transactions, updates, and changes that needed to be made. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website serves as our primary means of communication for new leads and membership signups. We are currently satisfied with its usage.

How effective was the workflow between your team and theirs?

All communication was done in person, via email, or with a simple phone call.

What did you find most impressive about this company?

They have a quick turnaround time and devoted a generous amount of tech hours to get the project up and running efficiently!  

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Superb Maids.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On The Maps?

Our company is about 2 years old. When we started, we quickly gained a good reputation on Yelp. Almost 90% of our business came from Yelp, which was great, but it was also scary to be so dependent on one source. We wanted to hedge against our relationship with Yelp souring one day or something going wrong with a nasty review; most of our business would then dry up. So, we decided to develop other sources.

Based on my research, being highly ranked on Google seemed to be the most logical choice. I needed a vendor to help me build a presence with SEO.

SOLUTION

What was the scope of their involvement?

On The Maps did our SEO. She cleaned up our website that I made with Squarespace and GitHub. She took off anything that was slowing it down and registered us for Google Maps. A lot of our first page results are maps, and our company name is on the map. My main concern was to jump from the 2nd page of Google to the 1st page.

What is the team dynamic?

I only work with Karina [Director of Digital Marketing, On The Maps].

How did you come to work with On The Maps?

I looked online at business owner groups and Facebook groups. I set up preliminary conferences with several providers that were highly rated, but I sensed that they weren’t listening to what I needed. I didn’t need business immediately, so it didn’t make sense to pay-per-click. I didn’t want to pay for leads that I’m not going to use.

Around that time, Karina reached out to me through the Facebook group and told me about their agency. She’s based in Las Vegas, and that was convenient. She asked to meet with me, so I agreed and explained my ideas to her. She was the only person who understood what I was saying and never tried to sell me on pay-per-click.

She marched me towards my goal rather than offering what everybody else offered. That showed me she was listening. She didn’t promise that she could get me to the 1st page; she just said they would do their part and I would see progress towards my goal.

How much have you invested with them?

I spend $200–$500 per month.

What is the status of this engagement?

We started working together in October 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we started with her, we were on the 2nd page of Google. Traffic from Google was minimal, about 10%–15% of what we were getting from Yelp. Within the first 2 months with her, we were on the 1st page of Google and steadily moving up. Within several months, we were within the first 3 results. I mentioned this would be ideal, but I didn’t expect it to happen.

As a result of her cleaning up our website and adding Google Maps, we started getting a huge amount of traffic from Google. I haven’t had to do any pay-per-click, so it was very economical. The Google customers aren’t as determined as those on Yelp, but the traffic is 4 times what we get from Yelp.

How did On The Maps perform from a project management standpoint?

Karina is extremely responsive, supportive, and attentive. I always feel like I’m the only client she has. One time, our rankings sank because I messed up the website internally, and I asked her for help. She explained everything and fixed it. She sends me reports, and we meet occasionally to update and go over them.

What did you find most impressive about them?

She listens really well. The majority of SEO providers want to fit you into their framework; they’re centered on themselves and what they have to offer. Karina centered on my needs. In fact, Karina is also a web designer, so I checked out her website, and it was very sleek with fancy graphics. I made some suggestions like I felt it needed to have a more human element. Despite the fact that I’m an amateur, she redesigned and tweaked it.

Are there any areas they could improve?

I have no constructive criticism or negative feedback. Her service is absolutely outstanding.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Aqua City Cleaners, and we are a cleaning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On The Maps?

We needed help with SEO.

SOLUTION

What was the scope of their involvement? 

They took care of our SEO including PPC [pay-per-click] management, as well as the website side of things. I had a website already, but they helped to add to it. They added and installed a mobile review widget, and added a series of blog posts that they wrote. They installed a few landing pages, meta tags, and description tags for each page on the website, and they wrote a press release and submitted my business to a few online directories.

What is the team dynamic?

I worked with two people, though mostly with Karina [Director of Digital Marketing].

How did you come to work with On The Maps?

On The Maps were recommended to me by another cleaning company in Las Vegas. In the initial conversation I had with Karina, she explained the service to me and I let her know what my needs were in terms of better rankings, and showing up on the first page of Google for a number of keywords.  

How much have you invested in them?

Approximately $1,200 CAD [$962] per month, and it is a 6-month commitment.

What is the status of this engagement?

I started working with them in August 2017, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Currently, I am almost on the first page of Google for some keywords, and for my main keywords, I am at the top of the second page. Prior to starting with them, I was nowhere near this ranking. As a result of their work, I have received more calls, and the metrics that they send me weekly show that people are clicking on my site and looking at my business on Google maps.

How did On The Maps perform from a project management standpoint?

They have been very responsive. We usually communicate via email, and they usually respond instantly. When I initially signed up, I had a phone call as well as a screen share conversation with Karina where she gave me a feel for what they are doing via their CMS [content management system] and dashboard. It shows all their work and the content they are working on. Each step they take, they log onto their dashboard, and I can then track all their work from there.

What did you find most impressive about them?

I find a lot of things impressive, but I really like how transparent they are. With SEO and online marketing in general, it is sometimes hard to track what has been done. With them, I am able to see what they are doing, and I can also see the tangible results. I can see my company initially not even being ranked in some keywords, to showing up on the first page with some and also going from page seven for my main keywords, to almost page one, which I anticipate will happen within the next week.

Are there any areas they could improve?

The only advice I have for their potential clients is to always check-in with staff before making changes. As business owners, we are constantly tweaking or editing things on the website, and little things we do can sometimes impact their SEO work.

BACKGROUND

Introduce your business and what you do there.

Crew Core Fitness is a personal training studio. I am the owner, operator, and personal trainer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with On the Maps?

I hired On The Maps about two months before I actually opened. The challenge was to create the right digital footprint for my business. I’d had another marketing company build my website for me, but they didn’t follow through with the marketing so I hired On The Maps.

SOLUTION

What was the scope of their involvement?

We refined the website and then I let them handle everything else when it comes to SEO and integrating Facebook, Instagram, and Twitter in order to draw a lot of traffic to the website. They went in and did all the SEO work and changed a lot of the content to match all the other content on our social media pages.

They also did a lot of article and magazine publishing. The challenge was within a six-month period to get the ratings from zero to a point where we were on the first page of Google.

What is the team dynamic? 

I had one contact, Karina Singer [Director of Digital Marketing] and she handled everything for me. She was so accessible for any questions I had and was there for me to approve specific ads for Facebook, Twitter, and Instagram.

How did you come to work with On the Maps?

I have known Karina for a very long time but I didn’t know that she owned a marketing company. When I put it on Facebook that I was looking for a company to help me with my SEO, she responded and said she would take care of me. It was good to know that I had somebody inside my circle of Facebook friends that actually owned a marketing company.

For me, the most important thing was to find a company that I can trust, and I 100% trusted her. She gave me several references and had me call several businesses to ask about her services.

How much have you invested with them?

We have spent $8,500 so far.

What is the status of this engagement?

We started working with them in February 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from zero followers on Facebook to 555 so far. Our SEO has gone from a 0% to 98% change. The work they did was well worth what I paid and the customer service is above and beyond.

How did On the Maps perform from a project management standpoint?

Their project management is impeccable. We communicate through email, text, phone, and screen sharing. They’re on top of the schedule for the project. 

It’s been a learning experience for me. They had no hesitation in teaching me certain things so that I can do them myself, which I thought was very respectful. They’re not trying to continue to charge my credit card. They really tried to allow me to help myself.

What did you find most impressive about them?

I will probably never work with another company because their customer service is so good and the quality of work that they did for me is so high. The first digital marketing company that did my site did a great job, but when it came time to marketing and SEO, their communication was not up to par. When I reach out to Karina, I get a response within the day if not within the hour.

Are there any areas they could improve?

I don’t know how they can improve. The team seems really well put together and communicates very well. There was never any mistakes from what I can gather. They always sent me things to be approved first.

Do you have any advice for potential clients?

Do your research into reviews and ratings and look at the bad reviews. You should have access to your dashboard in the backend to see what the progress is. You should have weekly reports and monthly reports on the progress of your SEO and social media. 

I’ve had so much engagement from On the Maps that if other marketing companies don’t do the same, then they are falling short. Especially considering the amount of money that marketing companies charge, there really needs to be a lot of accountability when it comes to the service. Do your research and find out what a company’s process is before you decide to invest.

BACKGROUND

Please describe your company and your position there.

President of HealthySunrise Foundation. HealthySunrise is a non profit organization which focuses on improving health of pregnant women and their babies globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire On The Maps?

Website design and development

What were your goals for this project?

Redesigning the website, making it more functional.

SOLUTION

How did you select this vendor?

Amazing! They were very professional, timely and creative. Had so much knowledge to help us get the website organized and looking great!

Describe the project and the services they provided in detail.

On the Maps has been an incredible organization to work with! We are a non-profit that has a lot of different components the team did an incredible job designing the website and incorporating our ideas with new ones! They were extremely professional and very timely! We are in the process of making our site live in the next few days! Thanks again on The Maps Team and a special thanks to Karina who’s been wonderful to work with and helping us showcase our work in such a beautiful way! Highly recommend!

What was the team composition?

Website developer, content person, media.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

There has been an increase number of people visiting the website.

How was project management arranged and how effective was it?

Very effectively and timely!

What did you find most impressive about this company?

On the Maps has been an incredible organization to work with! We are a non-profit that has a lot of different components the team did an incredible job designing the website and incorporating our ideas with new ones! They were extremely professional and very timely! We are in the process of making our site live in the next few days! Thanks again on The Maps Team and a special thanks to Karina who’s been wonderful to work with and helping us showcase our work in such a beautiful way! Highly recommend!

Are there any areas for improvement?

Nothing I can think of right now