Mancuso Media

Video produced by Mancuso Media for our non-profit client, the Jacobs & Cushman San Diego Food Bank and the North County Food Bank, to highlight food insecurity as a growing problem in "America's Finest City."

This video was produced specifically for use in a branding campaign on connected TV.

U.S. News & World Report awarded UC San Diego Health as the #1 Hospital in San Diego, and # 5 Hospital in California for 2021-22. Mancuso Media put together an integrated linear television and out-of-home campaign to communicate this honor and create market-wide awareness.

The campaign included television buys consisting of 10 second promotional sponsorships featuring the badge graphic during key newscasts on the 5 major television stations in the San Diego market. The TV buy was supported with high-profile bulletins on some of San Diego’s most traveled freeways.

We met the goal of educating San Diegans of the U.S. News & World Report’s outstanding hospital designation for UC San Diego Health for 2021-22, and were able to over-deliver with added value in the form of no charge sponsorships on each of the TV stations, and an added value bus shelter ad campaign in the 2-3 mile radius surrounding the La Jolla hospital campus.

For over 12 years, Mancuso Media has been developing marketing campaigns for independent Tire & Auto Service companies with multiple locations. We promote more service visits, increase tire unit sales and improve conversion metrics. Tactical goals include building call volume, web inquiries and converting web traffic to sales and an increased ROI.

In order to achieve these goals, we developed a strategic plan utilizing digital & traditional platforms targeting potential and current customers.

Campaigns consist of broadcast television, out-of-home, digital ads, OTT, and other media to increase brand equity and drive web traffic, direct inquiries and calls, and generate sales from local auto owners.

As a result of this multifaceted plan, our client established itself as one of the most respected and recognized tire & automotive companies in their region, and constistenly enjoys sales and lead increases year-over-year.

The objective was to increase call volume and web inquiries while tracking leads and maintaining continuity across all platforms, resulting in increased sales & return on ad spend.

We employed a multi-tiered, multimedia campaign consisting of broadcast television, out-of-home, digital, OTT/CTV, and other media to increase their brand equity and drive web traffic, direct inquiries and phone calls generating quality leads from residential homeowners in a specific demographic and region.

Throughout the years of our partnership, this client was established as one of the most respected and recognized HVAC companies in their market. They had a substantial increase in sales, brand awareness and market share. It is this seamless, integrated approach, combining all facets of traditional, digital, social and radio advertising that drove sales increases and exceeded client expectations.