What was the scope of their involvement?
MAN Digital hosted an initial two-day workshop with us to build a persona based on the RACE framework. We also canvassed a short-term strategy. They showed us where we had points to upgrade and update, what we were doing well, what we weren’t doing well, and what our challenges were. They showed us many areas that we hadn’t seen.
We decided to work with them beyond the workshop. They made an audit of all channels: marketing, technological, design, communication, and digital marketing. We decided to work with them for three months to run the strategy that they built through the workshop and the audit. They oversaw our SEO, managed our Google Analytics account, and did Google Ads and LinkedIn campaigns.
We made A/B tests on the website and changed them three times. We also created new landing pages and implemented all of the recommendations from MAN Digital.
What is the team composition?
Romeo (Managing Partner, MAN Digital) was our account manager. We had a person dedicated to the Google Ads and LinkedIn campaigns. She prepared the content for the campaigns and ran them. We had a Google Analytics and Tag Manager specialist on the SEO side. There was another person who reviewed our content.
How did you come to work with MAN Digital?
We found them through a blog post about a famous Polish software house. MAN Digital had done a very nice analysis of their digital marketing activities, and that blog post was very popular. The SEO for the post had worked very well.
How much have you invested with them?
The three-month collaboration cost €7,500 (approximately $8,100 USD). The workshop was €2,500 and the audit was €2,500 (approximately $5,400 USD). They provided a good price for their services, and I’d recommend them to others.
What is the status of this engagement?
We had the workshop with MAN Digital in June 2018. The audit was done in late July of that year. We took some time to think about what to do next, and then we ran the three-month collaboration with them between September–December 2018.