What evidence can you share that demonstrates the impact of the engagement?
We were scoring very high on recruitment-related Google results across Poland—in the 1st or 2nd position for “IT Recruitment Krakow”—and not just in the Krakow region. That’s a market of 40 million people, so it was a big win for us. Most of our success in Krakow came through the content generated by Romeo and my team, which funneled down into clients and candidates.
The automation produced marketing- and sales-qualified leads, and it worked very well. I think that the return on investment was worth it; the profit we generated through the engagement was good.
How did MAN Digital perform from a project management standpoint?
I’m a bit older, so it’s handy for me to get replies within half an hour. I still use Skype and phone calls, and I appreciate how easy it is to contact Romeo. He picks up the phone when I call him, and he answers his emails quickly outside of working hours. This may not be the best work/life balance, but it’s an advantage for people doing business with him.
We used to use Basecamp, but we started doing it less and less; I don’t think we used it once in 2018. Everything can be sorted through email and we communicate via channels like telephone, text messages, and WhatsApp. He’s based in Krakow as well, only two blocks away from us, so it’s easy to reach out to him. I would say we’re in contact with him at least on a weekly basis.
What did you find most impressive about them?
He can explain complicated platforms well. For example, HubSpot is quite complicated for non-marketers, but Romeo explains it to me like I’m five years old. Though they’re a local company, they provide global services, so I don’t need to use expensive U.S. groups.
Are there any areas they could improve?
I don’t think I’m an average client, but, when it comes to those, they could better demonstrate how they’re adding value, which is true for most online marketing companies. For example, HubSpot is good at selling its services, but it doesn’t make clear how the client actually benefits from them. These are quite expensive solutions, and it’s only after six–12 months that the client will actually see the real value of them. I don’t think this is something for MAN Digital in particular to improve on; it’s true for the whole industry. For non-online-marketers, it all sounds wishy-washy.
Do you have any advice for future clients of theirs?
The clients using them should understand what their needs are, and how MAN Digital’s services will benefit them—what they can and can’t do, and what they’ll need additionally. Marketing automation is a great product, but people usually forget that it’s only a process; they still need to have content creation, graphic design, and even video production. All of these costs come on top of the automation. We could pay $20,000 or more per year to HubSpot and be given a great tool for funneling website visitors, but how do we get those people to the website?