What was the scope of their involvement?
They started by looking at the existing Squarespace website and discussing how they could make it better. We discussed what market I'd be serving, what the best way to serve that market was, and how to increase visibility through advertising services. They decided to build the new site on the Shopify platform. They did a total redesign of the site and built it from the ground up.
Mammoth Factory also created a new subscription service based on the Amazon model. Customers receive discounts if they subscribe to a specific product. They introduced a new system where customers get a certain amount of points if they opt in to our newsletter or when they buy coffee. Then they can redeem those points for a discount. They’re also developing a mobile application to promote and schedule events, such as coffee tasting in our retail locations.
What is the team composition?
I work with Mark (founder, Mammoth Factory) and a project manager.
How did you come to work with Mammoth Factory?
Mark is a regular customer at my cafe. He approached me and asked if I wanted to increase my visibility and sales online. We get along well, so it seemed to make sense.
How much have you invested with them?
I spent less than $50,000.
What is the status of this engagement?
The website project took place from March–July 2018. They’re doing ongoing upkeep of the site, and we're still working together on marketing strategies and events booking.