Makeintellix AI

BACKGROUND

Please describe your company and position.

I am the Deputy CEO of Multicultural NSW

Describe what your company does in a single sentence.

Government Administration

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Makeintellix AI to accomplish?

• AI marketing automation

SOLUTION

How did you find Makeintellix AI?

• Referral
• Clutch Site

Why did you select Makeintellix AI over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Makeintellix AI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• They evaluated our funnel, defined data flows, and created a deployment roadmap.

• A script and CMS integration were provided for the blog post automation engine, which scans popular keywords every day, creates long-form SEO-optimized posts with images and meta tags, submits them for one-click approval, and publishes them automatically to WordPress.
  
  
• Al-powered cold outreach platform: A workflow was created that gathers leads from LinkedIn Sales Navigator, examines each prospect's linkedin profile and business website, writes hyper-personalized sequences with unique value props, then sends and tracks multi-step emails at optimized times
  
  
• An LLM was integrated with our inbox to create context-aware responses, surface meeting-time ideas from our Google Calendar, respond to frequently asked questions from our knowledge base, and transfer to a human when confidence is low. 
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cold-email automation: By sending out personalized emails at scale, average open rates increased from 28% to 61% and reply rates from 6% to 24%. This resulted in 40% more quality prospects and almost twice as many weekly meetings scheduled.
• Al email reply assistant: Our team was able to free up more valuable work by reducing the average first-response time from 18 hours to less than two hours and automatically scheduling 80% of prospect calls without human participation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They organized the work in one-week sprints, shared a live milestone progress, and consistently shipped every milestone a day or two early; questions dropped into Slack were usually answered within the hour, and they proactively tweaked features whenever our priorities shifted.

What was your primary form of communication with Makeintellix AI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their standout quality was the way they fused deep AI/ML expertise with a true marketer's intuition: within the first week they built a working prototype that pulled live keyword data, wrote an SEO-ready draft, and then A/B-tested three tonal variations to see which drove the highest click-through. That blend of technical rigor, creative experimentation, and proactive insight-sharing made them feel less like a vendor and more like an R & D arm plugged straight into our team.

Are there any areas for improvement or something Makeintellix AI could have done differently?

• No everything went smoothly and met all our expectations
• Quality of service and deliverables
• Timeless and meeting deadlines
• Cost and value for money
• Overall Experience