Please describe the scope of their involvement in detail.
Make Search Work does everything. They're planning and executing SEO [search engine optimization] strategy within our products and categories. They've given us suggestions on how to make that easier and better for us. They've also created email marketing campaigns and a Google Shopping campaign for us.
Make Search Work has also given us guidance on the blog that we publish on our website. They've done one press release, and we're working on getting ready to do another one. They're really taking a whole-hearted look at us and making sure that we're doing all the right things on the web, increase our visibility, and increase our ratings.
How did you come to work with Make Search Work?
They were a referral from one of our business partners. We spent several hours on the phone with Make Search Work, and I started to learn about all the things that we needed to do. They were very insightful, so we partnered with them.
Could you provide a sense of the size of this initiative in financial terms?
To date, the size of the project is less than $10,000.
What is the status of this engagement?
We started working with them on April 16 of this year , and it's an ongoing relationship.