Make Honey Ltd

BACKGROUND

Please describe your company and position.

I am the EMEA PR & Marketing Manager of Zepp Health

Describe what your company does in a single sentence.

wearables, health technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Media event
• Ongoing cooperation, support in 5 European markets

SOLUTION

How did you find Make Honey Ltd?

Referral

Why did you select Make Honey Ltd over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Make Honey Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Finding and adjusting the venue to the media event 
• Attracting media to the conference 
• Tech and logistical support 
• Translation and adjusting the press release to a few markets in Europe, its dispatch, follow up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The aim of the event was to attract journalists who came to Berlin for the IFA fair, for the premiere of a new series of smartwatches. The challenge was that the conference was not held within the framework of IFA. At the same time, on the day of the conference at the same time, other technological companies that took care of transport and media accommodation had their events. Despite this, 42 guests attended the Amazfit event.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the difficulties that the agency was informed about, we did not hear any excuses. They delivered all the items on time.

What was your primary form of communication with Make Honey Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

As mentioned, despite the difficulties that the agency was informed about, we did not hear any excuses. It is also worth noting the very efficient preparation of the place where the event took place for the media. And also very good results in terms of the number of publications.

Are there any areas for improvement or something Make Honey Ltd could have done differently?

Out of 3 planned interviews, two did not take place due to lack of time/tight schedule during IFA. And this is understandable. But in such a situation, the agency should make sure whether the journalists will be on time or whether they have to cancel the meeting.

BACKGROUND

Please describe your company and position.

I am the Senior PR Manager of HONOR

Describe what your company does in a single sentence.

Honor is a smartphone brand majority owned by a state-owned enterprise controlled by the municipal government of Shenzhen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

PR Creative Campaign

SOLUTION

How did you find Make Honey Ltd?

Referral

Why did you select Make Honey Ltd over others?

• Pricing fits our budget
• Great culture fit
• Good value for the cost
• Referred to me
• Company values aligned

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We shared a brief with Make Honey to come up with and execute a creative PR Campaign for National news and lifestyle media to talk about our upcoming launch for our next smartphone, HONOR 90. With the tagline Share Your Vibe, we worked with Make Honey to brainstorm an activation that would get the non-tech press to talk about our product and brand. 

From ideation to execution and reporting, Make Honey supported us throughout the entire process, ensuring the campaign aligned with brand values and often fed back in the direction of the brand before we needed to. This campaign has been crucial to growing the HONOR brand in the UK outside of the tech space, and we've been really pleased with the service Make Honey has provided at every touch point.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is on the way to achieving the press coverage target after going live today, and we truly believe Make Honey has been an excellent partner in helping us achieve our PR goals in the UK.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Make Honey was extremely attentive. They were proactive over email and WhatsApp throughout the project as well as presented a clear work back plan at the start of the project, which we were able to stick to throughout.

What was your primary form of communication with Make Honey Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Make Honey was one of the most proactive agencies I had ever worked with. From stellar feedback, keeping the project and third parties in line with the timeline to client communication.

Are there any areas for improvement or something Make Honey Ltd could have done differently?

I have really appreciated Make Honey's efforts, and there's nothing to improve from my POV.

BACKGROUND

Please describe your company and position.

I am the General Manager Global Marketing of TCL Communications

Describe what your company does in a single sentence.

TCL Electronics is one of the world's fastest-growing consumer electronics companies and one of the world's leading television and mobile device manufacturers, for more than 40 years TCL has operated its own manufacturing and R&D centers worldwide, with products sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Managing and executing our global communications program and PR and Media strategy
• Amplifying our reach by consistent story telling through all key media channels
• Leading our communication strategy through Twitter

SOLUTION

How did you find Make Honey Ltd?

Direct contact

Why did you select Make Honey Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Support the public relations and efforts in Global Product Launch and corporate communications across the world. This includes, but is not limited to supporting: press conference communications plan, messaging/content development, press release and press kits development, media outreach, media and influencer relations management, media tour support, pre-briefing meetings, product review programs, lifestyle PR, and insights or project report. 

The overarching goal of these programs or campaigns is to enhance awareness of the company’s product and corporate brand to target press and audience and eventually win attention from the mass public. The goal is also about persuading the public, investors, partners, employees, and other stakeholders to maintain a certain positive point of view about our leadership and product value. Also, these programs should raise greater awareness of TCL as a global consumer electronics brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Earned piece of coverage Potential reach Average equivalent ad value Positive sentiment of communication outcome

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very engaged approach and responsive. Keep challenging us how to be more efficient. Innovative and creative thinking. Great understanding of our industry and company. Always delivered on time. Acting like a real partner. Constructive and efficient communication

What was your primary form of communication with Make Honey Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creative, engaged, committed and give the impression to be part of the team. Challenging us how to improve and get more efficient. Clear communication. No politics. They've consistently delivered over and above the agreed scope of work.

Are there any areas for improvement or something Make Honey Ltd could have done differently?

Expand the international footprint

BACKGROUND

Please describe your company and position.

I am the Global PR Manager of a consumer products company

Describe what your company does in a single sentence.

It is one of the world's fastest-growing consumer electronics companies and one of the world's leading television and mobile device manufacturers for over 40 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Build mobile brand awareness overseas

SOLUTION

How did you find Make Honey Ltd?

Referral

Why did you select Make Honey Ltd over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company was looking to engage a third-party agency partner to support the public relations and efforts in Global Product Launch and corporate communications across the world. This includes, but is not limited to supporting: 

• press conference communications plan
• messaging/content development
• press release and press kits development
• media outreach
• media and influencer relations management
• media tour support
• pre-briefing meetings
• product review programs
• lifestyle PR
• and insights or project report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key PR metrics: 

• News mentions
• potential reach
• ad value 

Project management: 

• timeliness
• responsiveness
• organized

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, mostly on time. Sometimes delay a bit

What was your primary form of communication with Make Honey Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Quick response 
• They created good content during the first year of our partnership

Are there any areas for improvement or something Make Honey Ltd could have done differently?

• Should keep good and timely content delivery as before 
• More strategic thinking in terms of mobile brand awareness raising globally

BACKGROUND

Please describe your company and position.

I am the Director of Communication of Association of British HealthTech Industries

Describe what your company does in a single sentence.

A Trade Association representing the UK's HealthTech industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Raise awareness of our work with small businesses
• Generate business leads within this cohort

SOLUTION

How did you find Make Honey Ltd?

Online Search

Why did you select Make Honey Ltd over others?

Great culture fit

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned Make Honey to deliver a piece of work, through LinkedIn, that would help increase of organisation's share of voice within the small business community and generate business leads within that cohort.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We smashed our LinkedIn metrics versus previous years. We also generated well over 100 business leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super proactive and response. Very much felt like we had members of staff working on our account full time.

What was your primary form of communication with Make Honey Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

They were incredibly knowledgeable, very proactive, and great people to work with. 

Are there any areas for improvement or something Make Honey Ltd could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Global Social Media Marketing of an information technology company

Describe what your company does in a single sentence.

Manufacturing computer and related software, hardware, and peripherals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Deliver T1 global media coverage

SOLUTION

How did you find Make Honey Ltd?

Referral

Why did you select Make Honey Ltd over others?

• Good value for cost
• Referred to me

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal is to secure at least 5 T1 mediaclippings for CES event.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Earned media coverage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Make Honey keeps track of all the progress and share the status, including planning phase and media out-reaching and exposure secured.

What was your primary form of communication with Make Honey Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're very impressed in the first virtual meeting that they have analyzed the whole situation and possible tactics we can apporach and provided suitable suggestions. The questions were also on-point and it was efficient and effective. Considering that this is a time-sensative project, especially the western countires are having Christmas holidays, the execution was very nicely and smoothly done even when there's a conatct window changed during that period.

Are there any areas for improvement or something Make Honey Ltd could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Product & Solutions Management (Content) of an it services company

Describe what your company does in a single sentence.

Cloud Computing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Make Honey Ltd to accomplish?

• Content Creation
• English Language Service
• Marketing Research

SOLUTION

How did you find Make Honey Ltd?

Other

Why did you select Make Honey Ltd over others?

• Good value for cost
• Referred to me

How many teammates from Make Honey Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make Honey helps us compose, update, review, and produce the following content: 

1. Solution and related pages (language review) for our website 
2. White papers (review, update, write, produce) 
3. Booklets, posters, infographics 
4. Videos (narration, and video production based on original videos we provide) 
5. Market research 
6. Other marketing-related materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Language review / proofreading suggestions and results confirmed and adopted 
2. Designed materials (whitepapers, booklets, videos) accepted and published online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Usually we set a deadline for each assignment and try to keep that deadline, or update the deadline according to situation updates. Assignments and progress are reported in DingTalk groups on time.

What was your primary form of communication with Make Honey Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We highly appreciate their Agile management. Language service combined with content design and marketing capabilities.

Are there any areas for improvement or something Make Honey Ltd could have done differently?

More technical understanding (esp. cloud computing, etc.)