Majestic

Introduce your business and what you do there.

We're a Canadian bank with retail operations in a number of countries, and we’re heavily focused in Latin America and the Caribbean. We have football sponsorship programs in Latin America. It’s very similar to what we do in Canada with hockey. I’m a senior manager in global media and marketing.

What challenge were you trying to address with Majestic?

We were building a campaign website. Our internal IT team is focused on building apps and websites that enable online banking and other services. Majestic fills the gap when it comes to websites for marketing campaigns and contests. This enables our internal team to focus its expertise on security and service-delivery.

What was the scope of their involvement?

Majestic developed a marketing website with a look and feel matching that of our bank.

What is the team composition?

The team size varies depending on our need on any given task. For the projects I’ve been involved with, the team size has been 3–4 people.

How did you come to work with Majestic?

They were a current vendor, and I appreciated their understanding of both coding and marketing. My first connection with them was on this project, which had begun when I started my position at the bank. I had a vision for revamping the site and making it more user-friendly and engaging. During that time, I came to learn that Majestic wasn’t just a coding team, they really knew how to engage people.

How much have you invested with them?

The annual cost varies from $500,000–$1,000,000 CAD (approximately $379,100–$758,200 USD) across all our projects with them.

What is the status of this engagement?

We've been working with them since about March 2016.

What evidence can you share that demonstrates the impact of the engagement?

Majestic has handled several campaign-focused projects, centered around websites we’ve built for sports contests. The campaigns have all exceeded expectations. They build sites and provide feedback on UX, but there’s also a media and marketing team behind our success.

How did Majestic perform from a project management standpoint?

The standard protocol for a Majestic project is to start with an initial briefing from me through email or phone. We follow that up with a more formal discussion on specifications. Majestic will return with a comprehensive specifications document that outlines the features, timelines, and costs.

Then, they’ll usually assign a dedicated project manager. I’ve mainly worked with one project manager, except for one instance when she was on leave. Having a single point of contact is great.

What did you find most impressive about them?

They’re diligent in reminding us when we need to provide collateral or feedback. They’re good at making sure projects are rolling along without being controlling.

Are there any areas they could improve?

Sometimes, they make an extra feature without charging us for it. Typically, that's a great thing, but it’ll cause a bit of a delay on our end. For the most part, I really have no complaints.

Do you have any advice for future clients of theirs?

Based on the feedback from other teams in the bank that I've worked with Majestic, laying out everything that needs to be accomplished is key. They work best when they know what the goal is. Because they understand how digital marketing works, it’s always helpful to tell them what we actually want to accomplish.