SEO Work for Real Estate Title Agency
- Search Engine Optimization
- Less than $10,000
- Willing to Refer
"Their background in direct response marketing is unique.... They are not just technical people."
- Real estate
- New York City, New York
- 1-10 Employees
- Phone Interview
A real estate title agency hired Main Street ROI for SEO tune up and optimization of the website's pages. They also set up a Google Adwords campaign and refined the e-commerce transactions.
The success of the project contributed to the growing business transactions and gained an advantage in the market competition. Main Street ROI demonstrated professionalism and provided outstanding services throughout the project phase.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your company.
I own a real estate title agency, so I insure titles for real estate in New Jersey on both residential and commercial transactions. I also provide settlement services as well.
What is your role and responsibilities?
I am the owner, operations manager, sales person, and marketing lead. I'm the CEO.
OPPORTUNITY / CHALLENGE
What was your goal for working with Main Street ROI?
My first goal was just to do an SEO tuneup, which was a great way to get started to optimize the pages. I had redone my entire website, and it wasn’t optimized at all, so they were a big help with that. They worked very quickly. They performed overall consulting, focusing on the Google reviews, which has helped tremendously. I get a lot of calls, and I’m a regulated business, so I can’t charge more or less than other title agencies out there.
Having those Google reviews when you search for Park Avenue Title, I have 21 right now is invaluable. Every other title agency has nothing. So, that was a real edge for me. A suggestion they made was to keep asking my clients to post my reviews. That has made me stand out when people go online and look for a local title agency. None of my competitors have anything.
When people call, I always ask them how they heard about me. People won’t say that when they call, but if I ask, they'll say that they saw me on the Google reviews in Google Places. That has given me an edge.
Please describe the scope of their work.
Part of the work Main Street ROI provided was search engine optimization. They also did a landing page for me. I wanted to have a landing page where I can capture leads through giving out title quotes. They worked on that with me for both purchase and refinance transactions. They set up the whole AdWords campaign for me. That has been relatively recent, in just the last few months. I get a lot of people emailing me for the quotes, which is all automatic. I'll get an email saying, "Request for a free title quote." I’ve given out a lot of quotes for people.
What was your process for selecting Main Street ROI to work with?
I found Main Street through a direct marketing company that I belong to. They have a monthly newsletter and seminars throughout the year. They have different representatives in each state who do a monthly meet up. I had gone to a meet up, and they were at one of the meetings. I knew they did direct response marketing, which is what I was interested in. For instance, we have to be accountable, directly reach out to people, and it's more results oriented. I knew they were the people I wanted to work with, not just because of their technical skills with AdWords, but their marketing skills as well. I talked to him, and he followed up with me via email with useful information.
After a while, when I saw their consistency, I knew I had to do the SEO work on my website. I called them because they positioned themselves very well. They also provided good, valuable information, not a hard sales call or emails. They positioned themselves as experts and gave a lot of great webinars that are very helpful. They put the information in layman's terms that aren’t over your head. They’re very accessible. I'm also a member of their Insider's Circle, which is a paid monthly newsletter that they put out with great information. Once a month, you can call their office at a certain time. Being part of this group allows you to ask any questions that you want at no charge. It's included in the membership, which is very smart.
They're nice people, too, and they're very accessible. They keep on top of this changing industry, so there is no way I could keep up with everything. They are my resource, and they are valuable to me. Other people reach out to me, but I don’t like their approach. They don’t give me any value first. They say they’ll look at my website, but I don’t know who they are. Main Street constantly gave out good information, and that’s what hooked me.
I don’t have a plan to stop the work. He's not doing anything for me right now. I had the SEO tuneup and the landing page, which was what I really wanted and needed. I have no other campaigns to give them right now.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
I pay $45 a month to be in the Insider's Circle. The SEO tuneup was $300. I thought that was a smart way to get people in the door for a reasonable price so they could see some results. I like that.
RESULTS & FEEDBACK
Do you have any statistics or metrics to track improvement from the project?
In my business, it doesn’t close right away. It might take a few months to close, so I have a few deals in the pipeline right now. To get any kind of return on investment, I wouldn’t be able to do that until it actually closed. There’s a lag time; for instance, on a refinance, you apply for the loan, have to get approved, and it can be 60 days before anything actually closes, where I get paid.
I had one deal from the website, where they found me off the Google review. It was a half million-dollar deal, and I netted about $2,000 off it, which was great. It was an out-of-town client who was moving to New Jersey. When I asked them where they found me, they said they found me online. That was great. I had another deal through the Google reviews and optimization of my page. So, I had two deals that closed.
With respect to the landing page, I haven’t seen anything close from that yet. I can’t give you any figures or stats on that. I’m getting a lot of people emailing me, so I’m happy about that. As far as money in my pocket, nothing's close yet. Those campaigns can take months to pay off. With the bad weather, not many people have been out looking for homes. I feel my business will be pushed more toward the summer, where I'll see more activity online with these quotes, and then having the deals close. It's been slow in my business in the last few months, and the weather played a big part in the purchase transactions. People won’t go out in snowstorms looking for homes.
Is there anything unique about them that really makes them stand out, compared to other companies?
Their background in direct response marketing is unique. I think that's the key. They are not just technical people. That is what differentiates them. Technology is a commodity, but you have to know how to write good headlines, create good ads, and so on. There are a lot of elements, and they have that type of knowledge from their background in direct response marketing. That’s what made me want to use them versus the other agencies that contacted me.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
No. I was happy with everything that they did. The first mockup of the landing page wasn’t exactly what I wanted, but they worked with me, and we tweaked it together to get it to where I was happy with it. Nothing is perfect on the first go-around. They were very open and helpful with the changes I wanted to make.
Service & Deliverables
On time / deadlines
Value / within estimates
"Perfect. I thought they were very reasonable."
Willing to Refer5.0