Do you have any statistics or metrics to track improvement from the project?
In my business, it doesn’t close right away. It might take a few months to close, so I have a few deals in the pipeline right now. To get any kind of return on investment, I wouldn’t be able to do that until it actually closed. There’s a lag time; for instance, on a refinance, you apply for the loan, have to get approved, and it can be 60 days before anything actually closes, where I get paid.
I had one deal from the website, where they found me off the Google review. It was a half million-dollar deal, and I netted about $2,000 off it, which was great. It was an out-of-town client who was moving to New Jersey. When I asked them where they found me, they said they found me online. That was great. I had another deal through the Google reviews and optimization of my page. So, I had two deals that closed.
With respect to the landing page, I haven’t seen anything close from that yet. I can’t give you any figures or stats on that. I’m getting a lot of people emailing me, so I’m happy about that. As far as money in my pocket, nothing's close yet. Those campaigns can take months to pay off. With the bad weather, not many people have been out looking for homes. I feel my business will be pushed more toward the summer, where I'll see more activity online with these quotes, and then having the deals close. It's been slow in my business in the last few months, and the weather played a big part in the purchase transactions. People won’t go out in snowstorms looking for homes.
Is there anything unique about them that really makes them stand out, compared to other companies?
Their background in direct response marketing is unique. I think that's the key. They are not just technical people. That is what differentiates them. Technology is a commodity, but you have to know how to write good headlines, create good ads, and so on. There are a lot of elements, and they have that type of knowledge from their background in direct response marketing. That’s what made me want to use them versus the other agencies that contacted me.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
No. I was happy with everything that they did. The first mockup of the landing page wasn’t exactly what I wanted, but they worked with me, and we tweaked it together to get it to where I was happy with it. Nothing is perfect on the first go-around. They were very open and helpful with the changes I wanted to make.