Main & Rose

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the company and an addiction recovery specialist, life coach, and personal trainer. I help people to be free of any addiction, so I work with individuals and groups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Main & Rose?

We engaged with Main & Rose for web development and branding. We wanted to make everything look as good as possible.

SOLUTION

What was the scope of their involvement?

Main & Rose has helped us with content. We’ve let them know who we are and what we do, and they’ve molded our story.

For the logo, Main & Rose initially gave us 15–20 options based on the message we were trying to convey. Then, we asked around a bunch of people what they thought of our top two choices. They gave us feedback, and we chose the logo.

They’ve built our WordPress website from scratch. One of the basic features is the ability to purchase products on the site. People can pay for online courses, meditation series, and even schedule appointments through Stripe and Thinkific.

Additionally, they’ve done a couple of landing pages for group coaching and challenges and some other things that aren’t live yet.

What is the team composition?

We have four people on the project. Our main point of contact is the project manager, who is the backbone of the company. The rest of the team are developers, designers, and engineers.

How did you come to work with Main & Rose?

A friend and business partner recommended them.

How much have you invested with them?

We’ve invested $30,000 so far.

What is the status of this engagement?

We started working together in August 2020, and our engagement is ongoing. The main project is done, but we’ll be working with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since it’s branding, there isn’t a specific metric. However, I’ve become one of the faces of addiction recovery coaching in the last year. We’ve also made at least twice the money we’ve spent at Main & Rose thanks to their work.

How did Main & Rose perform from a project management standpoint?

They’ve been fantastic. They never miss a meeting, and they provide us with second options. Main & Rose has been great at going back and listening to any feedback, questions, or things we want to include.

We communicate through emails and Zoom.

What did you find most impressive about them?

They make my website look better than anyone else’s. Their strongest point is their ability to make the product look sleek, hip, and professional.

Also, they’re communicative and personable. They’re the best of the best.

Are there any areas they could improve?

I don’t have anything at the moment. We’re very happy with Main & Rose; they’re fantastic.

Do you have any advice for potential customers?

Meet with them regularly and take advantage of that. Also, get a clear vision of what you want when the product is done.

BACKGROUND

Please describe your company and your position there.

An asset manager with an exclusive focus on ending the most urgent issue of our time – the global water and climate crisis. We invest in financial institutions and enterprises in emerging markets delivering access to safe water and sanitation to low-income consumers, while offering an attractive risk-return profile to investors.

Led by Paul O’Connell who brings 20 years of institutional asset management experience, our success of is built on decades of experience investing in water and sanitation in emerging markets, delivering proven social and financial returns. During Main & Rose's efforts, I led Investor Relations, Communication & Marketing, and Business Development efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Main & Rose?

We hired Main & Rose to help us refine our marketing and communications strategy and assets as we continued to expand our impact investor audience all across the risk, return, and social impact spectrum. This included increasing our institutional investor audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with various firms, we really liked the creative, strategic, and comprehensive set of services and expertise Main & Rose brought to the table. Their team was also capable of moving fast, without neglecting quality, in a way that aligned with our entrepreneurial work and fundraising cycle.

Describe the project in detail and walk through the stages of the project.

The phases included a branding assessment, marketing material refresh, and a refined content and communications strategy (including thought leadership pieces and social media).

How many resources from the vendor's team worked with you, and what were their positions?

4-5 team members worked with us spanning branding, marketing, communications, social media, and design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our renewed pitch deck and materials, alongside many other efforts led by the full WaterEquity team, we reinforced relationships with key stakeholders and investors and enhanced our visibility among key audiences.

How effective was the workflow between your team and theirs?

Very effective. Given the ambitious timeline and our comprehensive marketing, communications, and thought leadership needs, we needed 2-3 weeks to get a better flow between our teams. After we figured this out, the workflow was optimal and very supportive. We really enjoyed working with the Main & Rose team.

What did you find most impressive or unique about this company?

Their creativity, flexibility, ability to understand our unique brand identity and visually bring that to life through refined marketing materials, their team ethic and work style, willingness and ability to think outside the box, and professionalism.

Are there any areas for improvement or something they could have done differently?

I would have loved to give us more time.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a group that provides equitable access solutions for people with disabilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Main & Rose?

I needed help establishing my brand through an online presence to create brand awareness.

SOLUTION

What was the scope of their involvement?

Main & Rose started the project with web development. We then started with SEO, brand research, brand audits, and a go-to-market strategy. They created our logo, color palette, brand identity, and all of our messaging in terms of branding. They also did market research to identify our competitors and continue to add ad hoc services as we move, like social media management, for instance.

What is the team composition?

I’ve been working with six people from their team, including a creative director, a marketing manager, a content manager, and an account manager.

How did you come to work with Main & Rose?

I met Main & Rose’s co-founder through an entrepreneurial group that I’m in. I had several meetings with them, and I was impressed with the presentations that they came up with. I chose them because they captured my attention and their team was fabulous.

How much have you invested with them?

We’ve spent around $85,000 with them so far.

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed that our social media accounts have increased in terms of followers and online presence since Main & Rose took over.

How did Main & Rose perform from a project management standpoint?

They’re excellent; we communicate via email, and we have weekly meetings. 

What did you find most impressive about them?

I appreciate their attention to detail, the amount of work their team spends on learning and understanding our project, and how they implement the message that we want to put out there.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Be attentive, and provide them with the deliverables they need from you on time.