As Credential continues to experience impressive growth, the company has found itself on an upward trajectory when it comes to building strong partnerships, establishing a solid CSR reputation and developing its excellent corporate culture.
In 2015, they recognized that sharing their brand story on social media was a “no-brainer”. However, there was little time or expertise within the company to eﬀectively launch and maintain a social media strategy that the entire organization would be proud to engage with. Magnolia implemented a customized social media plan to meet all the company’s requirements and maximize social media presence.
Seeking to raise brand awareness and build relationships with the local community, the Greater Vancouver Zoo recognized the need to reengage their existing social media channels, Facebook, Twitter and Instagram, to raise brand awareness and build community relationships. The Greater Vancouver Zoo lacked a clear social media strategy stipulating appropriate account usage related to audience and content. Their goal was to change this and utilize the social channels to grow visitor numbers, improve brand image and raise awareness into the zoo’s commitment to conservation and animal wellness.
Bambora acquired Beanstream, a leading provider of multi-channel payment solutions, in 2015 and official launched in North America as Bambora. Through this rebrand, Bambora needed to build upon its brand presence and now needed to strengthen its credibility and brand mindshare with its North America customers.
Bambora seeked a better aligned PR and marketing strategy that would ultimately garner wider media attention with both trade and financial technology media outlets. A strategy that not only simply put the company at the forefront with its customers, but also had a carefully crafted message and identity that was unique and integrated with its global status was key.
Magnolia’s task was to build a Bambora in North America and its management team’s reputation as the experts and thought leaders in businesses can rely on for ecommerce and payment solutions.
BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness. Despite a stable of experienced spokespeople and a vast range of personal finance topics and breaking news to provide commentary on, BlueShore did not meet with satisfaction the media goals they set out to accomplish in terms of the volume and quality of media placements garnered.
With Magnolia’s differentiator in working with finance and business reporters, Magnolia seized the opportunity to be BlueShore’s strategic PR agency. Magnolia has consistently provided relevant opportunities in recognized consumer and trade media on a national and local scale.
Originally a small Canadian start-up, many businesses were unaware of RecycleSmart’s environmentally friendly, cost saving solution. As such, RecycleSmart aimed to increase their brand awareness and were searching for a PR partner to position them as an industry thought leader to relevant audiences across Canada.
With this goal in mind, Magnolia developed and executed a public relations program to secure targeted media interviews, build valuable relationships with top publications and generate momentum for company growth.
After Cowlines’ successful beta launch in September 2018, Greenlines was seeking a PR agency to announce their North American launch in over 62 cities including the metro regions of Seattle, Los Angeles, San Francisco, San Jose, Oakland, San Diego, Toronto, NYC and others. As one of the most ambitious app roll-outs in recent years, Greenlines was looking for an external communications company to help them extend their PR footprint to new markets in North America.
Despite receiving favourable press in local media outlets in Canada during its beta launch, Cowlines was not a well-known entity in all of its North American launch markets. Not only did Cowlines require an experienced PR team focusing in US media, but they also required a PR partner capable of working within a compressed time frame. Magnolia recommended a media relations program for Cowlines’ NA launch to target both the business and consumer markets in key metropolitan regions.
While experiencing strong company growth, Conexiom was looking to maximize their upward momentum by increasing brand and product exposure. Though delivering a ground-breaking invoice and sales order automation solution, Conexiom suffered from “Best Kept Secret” syndrome, with limited brand awareness among target audiences. As a technology company focusing on manufacturers and distributors, in the wholesale, electrical and HVACR industries. Conexiom was aiming to catch the eye of key decision makers in this market, while positioning themselves as industry thought leaders.
With Conexiom’s goals in mind, Team Magnolia designed a highly targeted PR program, including media and analyst relations, to drive sustained brand awareness and lead generation for the company.