What evidence can you share that demonstrates the impact of the engagement?
The rebranding experience has been wonderful. We took our old website, messaging, and brand, and completely revitalized it. We now have a beautiful logo and website, which have impressed our donors. We get lots of compliments on the high-quality and appealing communications we send out.
How did Magnetika perform from a project management standpoint?
Magnetika is easy to work with and delivers on their commitments. It’s like having our own marketing team without having to hire all the various specialists. We meet with them at the beginning of the month to establish our calendar of what we want to accomplish. They then keep us updated on how many hours they’ve worked and what’s been done. We have weekly meetings with the marketing director, and my marketing manager works daily with their team.
What did you find most impressive about them?
They’re a one-stop shop for all of our marketing needs. They work hand in hand with our marketing manager and have excellent marketing domain experts. They’re interested in making sure their support aligns with our mission and meets our requirements. I can’t remember the last time we had to have a conversation about improving anything.
Are there any areas they could improve?
We have our own PR person so we have not considered them for this area.
Do you have any advice for future clients of theirs?
Outline all of the areas of expertise you want to engage with and then work with Magnetika to align their resources with those requirements. They can provide a wide range of support for an integrated view across all of your marketing objectives.