MAGNETIC Creative

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Jumbo Brands

Describe what your company does in a single sentence.

We are a fast-moving consumer goods (FMCG) manufacturing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Researh and Discover
• Brand DNA
• Communication Strategy
• Visual Brand Design
• Marketing Collateral
• Social Media Management

SOLUTION

How did you find MAGNETIC Creative?

Referral

Why did you select MAGNETIC Creative over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MAGNETIC Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Magnetic's work for us i focused on comprehensive research covering our company, products, market, industry, and consumers. They developed a “blanket” brand and communication strategy for Jumbo Brands, which included crafting a brand architecture for our entire portfolio. This phase also involved the creation of marketing collateral, initially focusing on our two primary brands, Enrista and Boston, along with their respective product ranges. The outcomes of this phase not only set the foundation for effective brand management across the Jumbo Brands portfolio but also significantly enhanced our speed to market, success rates, and reduced risk for future product launches, acting as a key enabler for product innovation.
Phase 2 is a retained based service ring fencing our team to support the ongoing marketing needs of Jumbo Brands. Our team will function as your own in house marketing team, supporting your NPD initiatives, brand management, marketing and sales team support. This proposal outlines
all the services we are anticipating to be an ongoing requirement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Brand Management: The development of a cohesive brand architecture for Jumbo Brands led to more consistent and effective brand management across the portfolio, streamlining internal processes and enhancing brand coherence.
Faster Time to Market: The strategic work in Phase 1 enabled faster product development cycles, allowing us to bring new products to market more efficiently and reducing lead times for product launches.
Stronger Marketing Support: With Magnetic’s retained team functioning as an extension of our in-house team, we saw enhanced support for NPD initiatives, marketing campaigns, and sales efforts, leading to more seamless execution of ongoing marketing needs.
Ongoing Alignment with Market Needs: The continuous support from Magnetic's team allowed us to stay agile and responsive to changing market conditions, ensuring that our marketing efforts remained aligned with consumer and industry trends.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnetic's project management was excellent throughout our collaboration. They consistently delivered items on time and ensured that all milestones were met as planned. Their team was highly responsive to our needs, providing clear communication and quick adjustments whenever required. Their attention to detail and proactive approach made working with them a seamless experience, and we felt confident in their ability to manage our project effectively.

What was your primary form of communication with MAGNETIC Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their outstanding account management and thoughtful, methodical approach to each project impressed me. They carefully consider every aspect of the process, ensuring that each step is well-planned and aligned with our objectives. Their attention to detail, combined with a commitment to delivering high-quality work, distinguishes them from other agencies. The level of professionalism and dedication they bring to every project is evident, and their ability to consistently produce exceptional results truly sets them apart.

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

Our experience with Magnetic has only been positive. 

BACKGROUND

Please describe your company and position.

I am the Principal & Designer of Match 'N Patch

Describe what your company does in a single sentence.

We design and sell the Match 'N Patch line of repair products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Rebrand our website
• Increase traffic to our website
• Copy edit our products
• Increase sales on Amazon

SOLUTION

How did you find MAGNETIC Creative?

• Referral

Why did you select MAGNETIC Creative over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from MAGNETIC Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Magnetic has worked with us to develop a comprehensive brand strategy and refresh our website/Amazon store for an existing product line while also handling our advertising on Google and Amazon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen both our customer base grow and our customers interactions grow consistently over the past few months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’ve had consistent deliverables according to a timeline they set out for us early on. But most importantly, they listened very well. When one of the deliverables was not what we were expecting they heard us, took a few steps back, and came back with a very strong deliverable our very next meeting.

What was your primary form of communication with MAGNETIC Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’re a small company and although they’re very competent we’ve enjoyed how authentic down to earth they’ve been throughout the relationship.

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

We’d like to see a bit more about the decision making regarding how they tailor our ads, and how long they let them run before changing them. We do not have a lot of experience ourselves there and hope to learn a bit more about that process.

BACKGROUND

Please describe your company and position.

I am the Business Owner of Trending Ideas

Describe what your company does in a single sentence.

Trending Ideas is a public relations and communications consulting business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Corporate identity rebranding and launch for client
• Ongoing marketing collateral development for client
• Ongoing social media strategy and content development for client

SOLUTION

How did you find MAGNETIC Creative?

Online Search

Why did you select MAGNETIC Creative over others?

Great culture fit

How many teammates from MAGNETIC Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop a full marketing and communications strategy for client including the following key tactical deliverables: 

• Market research and discovery exercise 
• Establishing brand DNA 
• Communications strategy 
• Brand messaging 
• Corporate identity 
• Marketing material and content creation 
• Website design and development 
• Ongoing marketing and communication support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Various online measurable platforms and set goals and objects that are reviewed at agreed upon timelines in person or online.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent. All projects are tracked through various live online platforms. Deadlines have always been met and if there is potentially an issue with meeting a deadline this is communicated in advance and new deadlines agreed upon. Our Account Executive, Cheyenne, is available at all times.

What was your primary form of communication with MAGNETIC Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by the personal interest they take in the success of the clients and the absolute passion they have for what they do!

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

Nothing that springs to mind immediately. We speak on a daily basis so any new ideas or possibly better ways of doing things are communicated and discussed regularly.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Xendee

Describe what your company does in a single sentence.

Cleantech software provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Complete website redesign
• Brand refresh
• Product messaging definition

SOLUTION

How did you find MAGNETIC Creative?

Referral

Why did you select MAGNETIC Creative over others?

• Good value for cost
• Referred to me

How many teammates from MAGNETIC Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Magnetic Creative to do a complete redesign of our website. This included restructuring the site map and navigation in order to make the visitor experience more valuable and smooth for our target market segments and top personas. We also did a brand refresh as part of this process which included logo design and updating of colors, fonts, and ownable design elements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch of new website and brand within the timeframe we had planned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent. The deliverables were organized and put into a gantt chart that allowed us to tackle them in sequential order. Communication was clear and frequent, allowing us to stay in sync and keep the project moving along. When I had questions, changes, or needed support throughout the project, they were very responsive. Magnetic delivered on their promise.

What was your primary form of communication with MAGNETIC Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

They have the breadth of expertise across their team to cover all of our needs, but it also felt like I was working with a small, attentive team that values our business and takes our success as seriously as they take their own.

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

Not much to add here. Given that I've worked with other vendors on similar projects in the past, I would say that Magnetic Creative met my expectations in every major aspect of the project.

BACKGROUND

Please describe your company and position.

I am the Director, Marketing of ZenLedger

Describe what your company does in a single sentence.

We use blockchain analytics and forensic accounting to provide reliable and accurate tax reports to individuals and financial professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Improve marketing contributed revenue
• Increase effectiveness of Marketing Analytics

SOLUTION

How did you find MAGNETIC Creative?

Referral

Why did you select MAGNETIC Creative over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from MAGNETIC Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the past 2 years, Magnetic has been our Media AOR with additional support across a range of projects including email, analytics, and creative. Their team provides quarterly plans, strategic visions, tactical plans, weekly reporting, and QBRs. Their team has also provided audits for specific problem areas like Google Analytics when needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have seen great success since partnering with Magnetic! We have been able to scale our paid media spend more than 100% while maintaining efficiencies. Our email campaigns are far more successful than we had seen with our old setup. They've helped us increase CTRs, open rates, and general visibility across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnetic is timely and transparent about their deadlines. When urgency comes up, they are willing to be flexible and make sure you have what you need, whether that be delivering in phases, or doubling down on manpower to get the job done. They're a hard working team who understand what its like to be a brand and help you out when you need it.

What was your primary form of communication with MAGNETIC Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their overall knowledge across channels and marketing tactics is impressive. They have team members knowledgable on every aspect of marketing. Email, Influencer, Analytics, Paid media, SEO - they really know it all. They have been a partner for me to run ideas by, even when it may not be a specific area that they are contracted to cover. They genuinely care which really brings that level of trust and partnership to the table.

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

For their agency size and the ability to crosstrain individuals on channels, theres a lot of knowledge that gets passed around. They bring people in with different expertise and although sometimes your immediate team may be learning something new, they always have an expert to consult with when you need an answer quickly!

BACKGROUND

Please describe your company and position.

I am an executive at Capital CS Group

Describe what your company does in a single sentence.

We work as fiduciaries to provide solutions to complex stock option transactions, financial planning, and asset management to wealthy families and individuals. We help our clients understand their financial circumstances and how to reach their short-term and long-term financial objectives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• Enhance our brand
• Make our Brand cohesive
• Create a web presence

SOLUTION

How did you find MAGNETIC Creative?

Referral

Why did you select MAGNETIC Creative over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

What was the size of MAGNETIC Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create early momentum with a funnel strategy designed to maximize learnings and grow our digital presence and brand awareness.
• Routine maintenance and analysis of ad campaigns and continuous testing method to refine our messaging strategy and Identify the top converting creative.
• Create a consistent brand style for organic posting on social feeds.
• Develop website performance benchmarks (funnel conversion rates, form submissions) for accurate goal setting in phase 2.
• Break even / slight positive ROAS from paid traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Information requests from potential clients that saw our ads on Google. Also, having the digital assets created to use on our website and marketing pieces.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, our team was very responsive and always delivered great ideas.

What was your primary form of communication with MAGNETIC Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They level of resources available. They have a team that builds around your specific needs. Each member has their strength and they work cohesively to deliver your product.

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

This was a new area for our company. We appreciated the guidance and help navigating the digital market. Magnetic did a great job showing us the important areas to focus on .

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Sunrise Golf, Inc. / Escena Golf Club

Describe what your company does in a single sentence.

Our company provides management and consulting services for golf courses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MAGNETIC Creative to accomplish?

• New Website

SOLUTION

How did you find MAGNETIC Creative?

• Online Search
• Clutch Site

Why did you select MAGNETIC Creative over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Other

What was the size of MAGNETIC Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a new website for an established destination golf course and restaurant in Palm Springs, CA that changed ownership in mid-2022. Previous website was 7+ years old and reflected different objectives of the previous owner. Our objective was to modernize the look and functionality of the site, give distinct representation for the golf and grill (which have different audiences), capitalize on great imagery, simplify the user experience, and be easy to update and maintain.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cutting edge design and functionality
• Differentiate from competition
• Launch before our peak season ended
• Minimal post-launch bugs/issues

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was great
• Devised solutions for our approach at the outset
• They followed a clear path from the objectives to the finished project.
• Committed to regularly scheduled updates
• Defined client deliverables and deadlines
• Welcomed our participation in the process

What was your primary form of communication with MAGNETIC Creative?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

• Good team chemistry
• Principals were involved
• Made a concerted effort to understand our business and needs
• Enjoyable to interact with

Are there any areas for improvement or something MAGNETIC Creative could have done differently?

Nothing really.

BACKGROUND

Please describe your company and your position there.

I am a brand manager at a global FMCG beverage company, based in South Africa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MAGNETIC Creative, and what were your goals?

As a global brand, we have struggled with tightening up our digital ecosystem. We run a variety of sub-sites, ad accounts, campaigns, fulfilment partners and e-commerce platforms. There was very little cohesion between all these aspects, and we wanted to create a healthy, thriving digital ecosystem which remained true to the brand but also relevant to the regions we service.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for a local agency with international experience. We also received word of mouth recommendations from trusted shareholders.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Upon initiation of the contact, Magnetic did a comprehensive review and discovery of all aspects of our digital ecosystem. Magnetic built a strategy which aligns with our business objectives and began work on ensuring that we were building a healthy, thriving digital environment in which our consumers discover the magic of our brand. Together we have:

• Built a healthy email marketing flow
• Increased our site health and SEO scores dramatically
• Launched a global campaign which was received incredibly well
• Created world class content and blogs
• Launched two products globally
• Increased our follower base and created an engaged audience.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• an account manager
• creative director
• CEO
• graphic designers
• analysts
• designers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• Increased site health by 26%
• Increased SEO score by 50%
• Increased site visits by over 50%
• Increased e-commerce revenue by 34%
• Increased follower base by 28%

How effective was the workflow between your team and theirs?

We had weekly meetings with the account manager to ensure that we are always aligned on projects. Worked incredibly closely with the creative team. The workflow was always smooth and timeous.

What did you find most impressive or unique about this company?

They are extremely thorough with project strategies, budgets, and reaching key marketing objectives. Plus their creative studio will absolutely wow you with the efficiency and execution of all video and still content. As a full turn key agency, BOS is reaping the rewards of having a fully optemised digital funnel which means our consumers all over the world are eager to engage with us. Highly recommend them if you want to take your business to the next level.

Are there any areas for improvement or something they could have done differently?

The lack of an Amazon expert in the initiation phase was a small problem but this has been rectified .

BACKGROUND

Please describe your company and your position there.

Marketing Manager at a shipping & oil company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MAGNETIC Creative?

A full rebrand which included a new logo, new brand guidelines, strategy, visual identity and advertising.

SOLUTION

How did you select this vendor?

We selected Magnetic due to their South African presence and award-winning work.

Describe the scope of their work in detail.

Research and discovery phase determined our KPIs and goals. They worked on the overall creative, messaging and brand DNA. This included a brand workshop and a brand DNA presentation. Next, they worked on a communication strategy and corporate identity, including audience archetypes, a CI manual, and overall design. They also developed all website content, design and development for the website.

What was the team composition?

We worked with their Art Director, Account Executive, Brand Strategist, and even CEO who were all heavily involved and exhibited their passion for the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had positive comments about our website from other web agencies as well as people from our own industry. Internally, everyone is happy with the rebranding and excited about the next era for our company.

How effective was the workflow between your team and theirs?

Regular emails which were always responded to in a timely manner. We also had weekly status updates in the form of phone calls or emails, as we preferred.

What did you find most impressive about this company?

Strategy was top-notch. They took the extra mile to really understand the competitive landscape and develop a unique proposition. The film they developed was also beautifully made and they were very particular about having it perfect. In fact, we had approved it when they asked us to go back to make a few more amendments to improve it.

Is there any area for improvement or anything that could have been done differently?

More flexibility with regards to our tight budget.

BACKGROUND

Please describe your company and your position there.

Lighter is a company with a cause. We produce, procure and endorse brands that will have a positive impact on your carbon footprint for our current and future generations. Lighter Balls & Rhino Balls Eco-Firelighters are two of those brands. Marketing Director - Phoebe Vosloo

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MAGNETIC Global?

Lighter is a very small company based in South Africa that endeavors to use our extensive corporate backgrounds and networks to have a lighter impact on Mother Nature through the brands and products that we supply and/or endorse. Magnetic was given the task to create a new Corporate ID for us that will be our Mother brand as well as a brand that will be able to endorse other brands that have the same values and hunger to make sure our planet stays protected.

They exceeded our expectations that was very high to begin with! They created the "Lighter" CI in such a manner that you can have a playful tone but yet serious message that carries through in the brands and communication strategy. They also designed our first two brands packaging with the incorporation of the "Lighter" brand to ensure there is a golden thread in all that we do.

SOLUTION

How did you select this vendor?

We searched for an Agency that has the same passion for nature as we do. We did not have to go far as they were also involved with designing and supporting Rhino Conservation with a very strong link to International companies that support our way of thinking. Our brands are already available international and thus it was crucial that the research and work done on the brands had to be global and not only focused on the local market.

Describe the scope of their work in detail.

Our scope doc contained: Detailed international research on the market that we currently operated in. the outcome had to ensure educated decisions on Industry, competitive brands & companies as well as consumer insight that ensure correct targeting. Brand DNA that was born out of the research and ideas for the future of both teams working together.

Brand messaging were created from a signed off doc on where we all felt that Lighter will be able to take us into the future with sustainability and scalability in mind. The current 2 brands were redesigned and new packaging created that would insure we know exactly how we want that golden thread to run through all our communication on all platforms. All the work was managed and communicated online and kept up to date with weekly status calls and updating of our project calendar to ensure there was no delays.

What was the team composition?

We worked very close with Dean (Partner, Brand Strategy & Creative Development), Account Manager: Melissa Tuck, the Design Expert Lauren Frates and Russel Smith that made sure our copywriting was always on point!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new Corporate ID is only launching in the next few weeks in the retail space but from consumer research through Twiddle we already receive extremely positive feedback not only on the Company and what we stand for but in the disruptive nature of the brand look and feel that we are putting into the market.

How effective was the workflow between your team and theirs?

Workflow was seamless. The online communication was great and we were able to incorporate all our workstreams with the integrated google platforms to ensure Realtime updates. Melissa was an absolute star and made sure that we always knew where we were at each step of the process.

What did you find most impressive about this company?

We were impressed with their commitment to ensuring that we were happy with the outcome, as well as the passion that they shared for our vision.

Is there any area for improvement or anything that could have been done differently?

In person meetings would have been great but due to Corona it was impossible and we made our interactions work with a very personal touch online.